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Jani Holopainen (jani.holopainen@uef.fi)

Research projects in the area of service and information system design. Special interest in consumer sustainable behaviour, psychology, learning, mixed reality marketing and sales technologies.

Jonna Koponen (jonnapauliina.koponen@uef.fi)

Leading an international research project on e-leadership with digital communication 2021-2016 funded by the Academy of Finland.
Research area I: E-leadership and digital communication in service organizations. Leading AI-integrated service teams, and human AI-interaction. Research area II: Relationship marketing and B2B sales. Customer relationships, customer experience, value co-creation, sales communication and interaction, interpersonal communication competence, digital marketing.
Research area III: Marketing and communication education. Innovative teaching and learning methods (e.g., flipped learning, role-plays, simulations).

Joonas Huuhtanen (joonas.huuhtanen@uef.fi)

Joonas Huuhtanen is a researcher at the University of Eastern Finland (UEF). His research is focused on the new proposed European Union (EU) directive regarding sales and distribution of digital content and services, by is analysing the effects of the directive in relation to the existing consumer legislation and legal system.

As Finnish legislation is known for effective consumer protection and working practices, the proposed directive concerning contracts for the supply of digital content is of high interest. Regarding distance sales in general, he has published an article on the consumers right to withdraw from a distance sales contract. He has also done research related to EU fitness checks on consumer and marketing law, and class action legislation.

At the University of Eastern Finland, Joonas lectures on the course “Basics of Civil Law” and the bachelor’s thesis and seminar for civil law.

Katariina Ylönen (katariina.ylonen@uef.fi)

My expertise and interests relate to sales, sales leadership and innovativeness, as well as workplace and organizational culture. In my doctoral dissertation, I focus on the innovativeness of sales organizations and the role of sales in enhancing organisation innovation capabilities. As a researcher, I am inspired by interdisciplinary collaboration and approaches intending to understand the future. In International Retailing -project I teach sales and buyer behavior from the perspective of retailing and in the International Business and Sales Management -master’s degree program I teach the International Sales Work course.

Marianna Halinen (marianna.halinen@uef.fi)

In addition to teaching, Marianna writes her dissertation in marketing and consumer behavior research group. Marianna’s dissertation focuses on scent marketing and she is especially interested in processes behind the effects of scents on consumer behavior, and whether using scents could increase sales of products that are more environmentally friendly in comparison to conventional products. Marianna’s research interests also include sustainable consumption and she has written her master’s thesis about adoption of wood-based products. Prior to her academic career, Marianna has worked in a company specialising in sensory marketing solutions and in retail.

Marina Kovalchuk (marina.kovalchuk@uef.fi)

I am a researcher of the International Business and Sales Management research group whose ongoing Doctoral dissertation is dedicated to industrial brands and international B2B branding of SMEs. My sphere of interest is brands’ formation and development within the networks of industrial relationships spanning geographic and cultural borders.  I am doing studies on the topics of industrial brand personality, brand anthropomorphism, B2B strategic brand management and co-creation in branding.

Suvi-Piritta Räisänen (suvi.raisanen@uef.fi)

Marketing and Communication. Customer relationship management. B2B and B2C sales enthusiast. Sharpening sales and marketing process to enable growth and need based flexibility. Inspiring people to create meaningful content and social selling.

Striving for lean and focused customer oriented implementation and strategy.