Andreas Fürst - UEFConnect

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Information Publications

Keywords

b2b marketing b2b-sales international business international marketing international sales marketing sales

Publications

10/11 items

Service recovery by AI or human agents: Do failure and strategy context matter?
Fürst, Andreas; Trissler, Leonie; Friedrich, Robin; Wirtz, Jochen. 2025. Journal of service management. 36: 390-418 A1 Journal article (refereed), original research
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
Fürst, Andreas; Pecornik, Nina; Hoyer, Wayne D. 2023. Journal of the academy of marketing science. 2024; 52: 329-348 A1 Journal article (refereed), original research
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; Prigge, Jana-Kristin. 2023. Journal of the academy of marketing science. 51: 966-989 A1 Journal article (refereed), original research
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths
Fürst, Andreas; Staritz, Matthias. 2022. Marketing. 44: 3-23 A1 Journal article (refereed), original research
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success
Fürst, Andreas; Scholl, Michael. 2022. Marketing. 44: 24-43 A1 Journal article (refereed), original research
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product's Primary Function?
Fürst, Andreas; Pe&ccaron;ornik, Nina; Binder, Christian. 2020. Journal of retailing. 2021; 97: 439-458 A1 Journal article (refereed), original research
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, JK; Homburg, C; Furst, A. 2018. Industrial marketing management. 68: 56-73 A1 Journal article (refereed), original research
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
Fürst Andreas, Leimbach Martin, Prigge Jana-Kristin. 2017. Journal of marketing. 81: 59-82 A1 Journal article (refereed), original research
Toward a Differentiated Understanding of the Value-Creation Chain
Kuehnl C, Fürst A, Homburg C, Staritz M. 2017. British journal of management. 28: 444-463 A1 Journal article (refereed), original research
The neuropeptide oxytocin modulates consumer brand relationships
Fürst Andreas, Thron Jesko, Scheele Dirk, Marsh Nina, Hulemann René. 2015. Scientific reports. 5: 14960 A1 Journal article (refereed), original research