PROMEQ
In PROMEQ, health inequities are considered as resulting from the complex interplay between individual, cultural and societal factors, taking expression as deficits in physical, cognitive, mental, social, environmental and material resources of quality of life. The central idea of the PROMEQ is to develop and demonstrate novel models of promotion of health and wellbeing that are able to talk to and assimilate vulnerable groups and motivate and empower positive transitions in their health and wellbeing. Moreover, PROMEQ will use social marketing to achieve positive changes in health and wellbeing. Four groups are selected for interventions: (1) young people (NEETs, i.e. not in education, not in employment, not in training); (2) persons receiving basic unemployment benefit; (3) adult refugees, and (4) multi-users of social and health care. While the focus is on the groups at the disadvantaged end of the scale, the results also inform universal application. A holistic and systematic approach to the health and welfare promotion is developed that meets these deficits and aims at improving peoples own resources and capabilities for positive transitions.
Raija Komppula (raija.komppula@uef.fi)
PhD in social sciences (in 2000), full professor since 1.11.2005, and today, Professor emerita, Marketing, especially Tourism Business, at the University of Eastern Finland, Business School.
Saga Eriksson (saga.eriksson@uef.fi)
Currently undertaking doctoral studies, majoring in financial law. My focus is sustainable finance and particularly the EU Taxonomy Regulation, the Sustainable Finance Disclosure Regulation and Corporate Sustainability Reporting Directive. My interest in is the role of law in market creation and emergence and exploring the experiences of the financial industry with regards to the EU legislative framework for sustainable finance. Previously I spent nearly 6 years working in policy, communications, and marketing for a public affairs agency in London, with a focus on financial services and climate policy. I have an MSc in Multilevel Governance in Europe from the University of Essex.
Suvi Räisänen (suvi.raisanen@uef.fi)
Marketing and Communication. Customer relationship management. B2B and B2C sales enthusiast. Sharpening sales and marketing process to enable growth and need based flexibility. Inspiring people to create meaningful content and social selling.
Striving for lean and focused customer oriented implementation and strategy.
Taha Nakabi (tahanak@student.uef.fi)
My main research focus is artificial intelligence (AI) applications for smart grids’ optimization and energy management. Also interested in using AI in other industries such as water management, supply chains and marketing.
Tommi Laukkanen (tommi.laukkanen@uef.fi)
Vice Dean (research), Faculty of Social Sciences and Business Studies
Adjunct Professor of digital consumer behavior and quantitative market research, Faculty of Agriculture and Forestry, University of Helsinki
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Tuuli Pulkkinen (tuuli.pulkkinen@uef.fi)
I work as a project and doctoral researcher at the University of Eastern Finland’s Business School, under the Tourism Business research group. I have work experience both from practical tourism field as well as from research. Two of my most important interests in research and tourism in general are experience design and inclusive tourism. For inclusive tourism, I am especially interested about gender and sexual minority identities in tourism context, which is also the topic of my dissertation research. My love for experience design I get to express through teaching in the Tourism Marketing and Management master’s degree program, as well as in some project works.