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Jonna Pauliina Koponen

Jonna Pauliina Koponen

Academy Research Fellow

Academy Research Fellow, Associate professor

Business School, Faculty of Social Sciences and Business Studies

jonnapauliina.koponen@uef.fi | +358 50 343 7446

Information Publications

Leading an international research project on e-leadership with digital communication 2021-2016 funded by the Academy of Finland.
Research area I: E-leadership and digital communication. Challenges and opportunities in e-leadership, digital communication channels in e-leadership, video communication and social presence.
Research area II: Relationship marketing and B2B sales management. Customer relationships, customer experience, value co-creation, sales communication and interaction, interpersonal communication competence, digital marketing.
Research area III: Communication competence and AI in management. E-leaders’ and sales managers’ communication competence, physicians’ communication competence, AI integration in service and sales teams, AI and ethics in management.

Research groups

Keywords

B2B sales communication competence customer experience customer interaction Customer Relations customer service digital communication digital marketing e-leadership human-AI interaction leading service teams relationship marketing sales communication service management service teams

Publications

69/88 items