Marianna  Halinen

Marianna Halinen

University Teacher

Faculty of Social Sciences and Business Studies, Business School

marianna.halinen@uef.fi | +358 50 401 2397

0504012397
050 4012397
050 401 2397
+358 50 401 2397
+35850 401 2397
050 4012 397
+358 50 4012 397
+35850 4012 397
+358 50 4012397
+35850 4012397
+358504012397

In addition to teaching, Marianna writes her dissertation in marketing and consumer behavior research group. Marianna’s dissertation focuses on scent marketing and she is especially interested in processes behind the effects of scents on consumer behavior, and whether using scents could increase sales of products that are more environmentally friendly in comparison to conventional products. Marianna’s research interests also include sustainable consumption and she has written her master’s thesis about adoption of wood-based products. Prior to her academic career, Marianna has worked in a company specialising in sensory marketing solutions and in retail.

Publications

2 items