Saku Hirvonen

Are Technology-Ready Customers More Inclined to Trust?

Hallikainen, Heli; Hirvonen, Saku; Laukkanen, Tommi. Teoksessa: -(toim.) , 2018. ICIS Proceedings 2018. s. 1-12. Association for Information Systems

Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances

Nagy G, Megehee CM, Woodside AG, Laukkanen T, Hirvonen S, Reijonen H. 2017. Industrial marketing management. 65: 100-128

SME brand identity: its components, and performance effects

Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi. 2017. Journal of product and brand management. 26: 52-67

Does brand orientation help B2B SMEs in gaining business growth?

Hirvonen Saku, Laukkanen Tommi, Salo Jari. 2016. Journal of business and industrial marketing. 31: 472-487

The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps

Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2016. Journal of brand management. 23: 306-326

An examination of strategic orientation profiles of low- and high-performing international SMEs

Reijonen H, Buratti A, Hirvonen S, Laukkanen, T. Teoksessa: Ashish Sinha, Jack Cadeaux & Tania Bucic(toim.) , 2015. Proceedings of 2015 ANZMAC conference: Innovation and growth strategies in marketing. s. 33-39.

Brand Orientation in SMEs: Studies on the Performance Effects

Hirvonen Saku. 2015. Publications of the University of Eastern Finland. Dissertations in social sciences and business studies

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku. 2015. Journal of marketing management. [epub ahead of print 22 Dec 2015]: -

Service orientation, market performance and firm size - An examination of differences between micro firms and small and medium-sized firms

Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. Teoksessa: Ashish Sinha, Jack Cadeaux, Tania Bucic(toim.) , 2015. 2015 ANZMAC conference: Innovation and growth strategies in marketing, Nov 20 - Dec 2, Sydney Australia: Conference Proceedings. s. 586-593.

The Way out of Crisis: How SMEs in Developed and Developing Economies allocate their Strategic Resources to Boost Market Performance under Non-Normal Course of Events

Nagy Gábor, Laukkanen Tommi, Reijonen Helen, Hirvonen Saku, Berács József. Teoksessa: Luk Warlop, Steve Muylle(toim.) , 2015. EMAC 2015. s. 1-7. European Marketing Academy

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Reijonen Helen, Hirvonen Saku, Nagy Gábor, Laukkanen Tommi, Gabrielsson Mika. 2015. Industrial marketing management. 51: 35-46

The moderating effect of the market orientation components on the brand orientation-brand performance relationship

Hirvonen, Saku, Laukkanen Tommi. 2015. Springer

From outsourcing to insourcing: How networking helps SMEs to become more brand-oriented?

Hirvonen, S.. 2014. Developments in marketing science : proceedings of the Academy of Marketing Science

How does internal branding affect performance?

Sasu Tuominen, Tommi Laukkanen, Saku Hirvonen, Helen Reijonen. Teoksessa: Rodoula H. Tsiotsou and Yannis Hajidimitriou(toim.) , 2014. Services Marketing in the New Economic and Social Landscape. s. 26-31. University of Macedonia

The effects of branding resources on brand performance in SMEs: Are there any? Are they linear or nonlinear?

Muhonen, T., Hirvonen, S., Laukkanen, T.. Teoksessa: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli(toim.) , 2014. Proceedings of the ANZMAC 2014 conference. s. 147-153.

The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran

Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi. Teoksessa: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli(toim.) , 2014. Proceedings of the ANZMAC 2014 Conference. s. 463-468. -

Brand orientation in small firms: an empirical test of the impact on brand performance

Hirvonen Saku, Laukkanen Tommi. 2013. Journal of strategic marketing. -: -

The brand orientation-performance relationship: An examination of moderation effects

Hirvonen S., Laukkanen, T., Reijonen, H.. 2013. Journal of brand management. 20: 623-641

The effect of strategic orientations on SME growth in shrinking markets

Laukkanen, T., Hirvonen, S., Reijonen, H.. Teoksessa: Vlasic, G., Pavicic, J., Langer, J.(toim.) , 2013. Proceedings of the 2013 Winter Global Business Conference. s. 143-154. Innovation Institute

The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland

Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H. Pasanen, M. 2013. International marketing review. 30: 510-535

Entrepreneurial marketing orientation (EMO): An empirical test

Reijonen Helen, Párdányi Szandra, Hirvonen Saku, Laukkanen Tommi. Teoksessa: (toim.) , 2012. Proceedings of the EMAC European Marketin Academy 41st Annual Conference. s. 146.

How Brand Orientation Contributes to Business Growth in SMEs?

Hirvonen, S., Laukkanen, T.. Teoksessa: -(toim.) , 2012. Proceedings of the ANZMAC 2012 Conference. s. -.

Branding in Small Firms: Are All SMEs Similar?

Hirvonen, S., Laukkanen, T.. Teoksessa: -(toim.) , 2011. Proceedings of the ANZMAC 2011 Conference. s. -.

The Brand Orientation-Performance Relationship and Industrial Contingencies - Some Empirical Evidence of Moderating Effects

Hirvonen, S., Laukkanen, T., Reijonen, H.. Teoksessa: -(toim.) , 2011. Proceedings of the ANZMAC 2011 Conference. s. -.

The effect of strategic orientations on business growth - a cross-national study

Laukkanen T., Nagy G., Hirvonen S., Reijonen H., Pasanen M.. Teoksessa: -(toim.) , 2011. Proceedings of the ANZMAC Conference. s. -.

Tarkenna hakuasi

Julkaisut

Are Technology-Ready Customers More Inclined to Trust?

Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances

SME brand identity: its components, and performance effects

Does brand orientation help B2B SMEs in gaining business growth?

The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps

An examination of strategic orientation profiles of low- and high-performing international SMEs

Brand Orientation in SMEs: Studies on the Performance Effects

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Service orientation, market performance and firm size - An examination of differences between micro firms and small and medium-sized firms

The Way out of Crisis: How SMEs in Developed and Developing Economies allocate their Strategic Resources to Boost Market Performance under Non-Normal Course of Events

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

The moderating effect of the market orientation components on the brand orientation-brand performance relationship

From outsourcing to insourcing: How networking helps SMEs to become more brand-oriented?

How does internal branding affect performance?

The effects of branding resources on brand performance in SMEs: Are there any? Are they linear or nonlinear?

The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran

Adoption of Multiple Strategic Orientations in SMEs: An Explorative Comparison

Brand identity development in SMEs: effects on business performance

Brand orientation in B2B SMEs: An examination on the effects on business growth

Brand orientation in small firms: an empirical test of the impact on brand performance

The brand orientation-performance relationship: An examination of moderation effects

The effect of strategic orientations on SME growth in shrinking markets

The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland

Entrepreneurial marketing orientation (EMO): An empirical test

How Brand Orientation Contributes to Business Growth in SMEs?

Branding in Small Firms: Are All SMEs Similar?

The Brand Orientation-Performance Relationship and Industrial Contingencies - Some Empirical Evidence of Moderating Effects

The effect of strategic orientations on business growth - a cross-national study