Katariina Ylönen
University Teacher
University Teacher and PhD Researcher
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 566 9461
University Teacher and Doctoral Researcher in the International Business and Sales Management Research Group
Research Areas
The role of the sales function in organizational innovation. The role of B2B sales in organizational innovation processes and in developing innovation potential, sales innovativeness, innovation culture, and the management of innovation activities in sales teams.
Sales management and knowledge sharing in sales teams. Opportunities and challenges in sales management when developing innovation activities, barriers and enablers of knowledge sharing, and the use of technology and artificial intelligence in innovation and knowledge sharing in sales teams.
Workplace and organizational culture. Leadership and development of workplace culture, changing workplace cultures, and research on Organizational Citizenship Behavior (OCB).
Teaching and Supervision
Sales and Buyer Behavior in Retailing; International Sales; Introduction to Business Studies; Supervision of theses.
Publications
9/9 items-
The importance of knowledge sharing structures in sales units for enhancing innovation processes
Ylönen, Katariina; Julkunen, Saara; Puusa, Anu. 2024. American Marketing Association abstract -
Understanding sales innovativeness through sales managers’ accounts
Ylönen, Katariina; Julkunen, Saara; Puusa, Anu. 2023. Proceedings of the annual Global Sales Science Institute Conference abstract -
Vähittäiskaupan innovaatiot ja teknologian hyödyntäminen edellyttävät myyntiosaamisen kehittämistä
Ylönen, Katariina. 2023. Kansainvälinen vähittäiskauppa: uuden ja ainutlaatuisen oppiaineen kuulumisia Itä-Suomen yliopistosta. : . E1 Popularised article, newspaper article -
Asiantuntijaorganisaatioiden muuttuvat työyhteisökulttuurit Euroopassa: Uusi työ, arvot, menetelmät ja johtaminen (WoCuE). WoCuE-hankkeen loppuraportti
Puusa, Anu; Tuominen, Pasi; Ylönen, Katariina. 2022. Publications of the University of Eastern Finland. Reports and studies in social sciences and business studies. . Itä-Suomen yliopisto D4 Published development or research report or study -
Changing Workplace Cultures in the Knowledge-Intensive Sector in Europe: New Work, Values, Methods and Management (WoCuE). Final report of the WoCuE project
Puusa, Anu; Tuominen, Pasi; Ylönen, Katariina. 2022. Publications of the University of Eastern Finland. Reports and studies in social sciences and business studies. . Itä-Suomen yliopisto D4 Published development or research report or study -
The importance of the knowledge sharing structures in sales units in fostering a firm's innovation process
Ylönen, Katariina; Puusa, Anu; Julkunen, Saara. 2021. Proceedings of the annual Global Sales Science Institute Conference -
Arvoihin pohjautuva työyhteisökulttuuri luo yritykselle kilpailuetua
Ylönen, Katariina; Tuominen, Pasi; Puusa, Anu. 2020. Tuottava ja tuloksellinen työelämä: Hämeen ELY-keskuksen hankeblogi. : . E1 Popularised article, newspaper article -
Hyvä toimintakulttuuri ja työyhteisötaidot kunniaan
Ylönen, Katariina; Puusa, Anu. 2020. Digineuvokas. 1: 21 E1 Popularised article, newspaper article -
The Role of Sales Managers in Supporting Innovativeness
Ylönen Katariina, Gabrielsson Mika, Julkunen Saara. 2017. AMA winter educators' conference