Renewing Trust in the Age of AI

Artificial intelligence has largely been seen as a threat to the reliability of media. Yet it can also offer new ways of building trust, for example by tracing sources and by identifying and transparently presenting uncertainties and tensions in content. The project studies what trust in media and media content is built on. It combines conceptual work with novel experiments developed together with media partners to show how AI-assisted features of content affect audience trust.

The project is funded by the Media Industry Research Foundation of Finland.