This research project investigates how individuals’ cognitive abilities, personality traits and socioeconomic background predict their risk preferences and behaviour in gambling markets. We use a unique data set which combines socioeconomic registry data on the Finnish population, player account data on horse race betting, and the Finnish Defence Forces’ cognitive ability and personality traits test data on conscripts. Our approach allows for drawing conclusions about individual behaviour in an actual market setting with a rich set of controllable attributes. Our findings provide novel insights into decision making under risk and gambling behaviour. The results can be applied in analyses of financial decision making and gambling markets. Research is funded by Academy of Finland.
Marina Kovalchuk ([email protected])
I am a researcher of the International Business and Sales Management research group whose ongoing Doctoral dissertation is dedicated to industrial brands and international B2B branding of SMEs. My sphere of interest is brands’ formation and development within the networks of industrial relationships spanning geographic and cultural borders. I am doing studies on the topics of industrial brand personality, brand anthropomorphism, B2B strategic brand management and co-creation in branding.
Sara Liinamo ([email protected])
In my dissertation, I study personality tests from the viewpoint of people who are being tested. I have produced data in which research participants “talk aloud” how they interpret test questions and decide to answer them. I analyse participants´ identity work, in how they position themselves in relation to test and how their accounts are related to intersectional categorizations. My interest is in personality tests´ normative assumptions about humanity and their consequences for intersectional inequalities.
Theoretically and methodologically, I am interested in critical discursive psychology, intersectionality, social constructionism, sociology of knowledge and science and technology studies. My research interests include psychologisation of society and culture, technologies of self, equality in working life and qualitative research of survey data and metrics.
In the academic year 2024-2025, I will be the responsible teacher for the Guidance and Counselling course in the Advanced Studies in Social Psychology (in Finnish). I will also organise a reading group on Psychologisation of Working Life for researchers and degree students from various universities (in Finnish too).
I am happy to reply to enquiries on any of the topics above.