Towards a longitudinal model of eco-innovation adoption: A cross-national study (LOMO-ECO)
LOMO-ECO is an Academy of Finland funded project (2017-2021) that focuses on three wood-based eco-innovations – biofuels, textiles and plastics. The main objective of this project is to explain the slow diffusion of eco-innovations by developing and testing a longitudinal model of eco-innovation adoption.
The study is multidisciplinary in nature, combining theory from business and forestry science, and uses a hybrid method approach to analyze consumer data collected longitudinally in Finland, India and the Netherlands. Research is conducted by the University of Eastern Finland’s Business School and School of Forest Sciences, in collaboration with the M.S Swaminathan Research Foundation in India and Wageningen University in the Netherlands. Oregon State University also participates in the study as a mentor. This study aims to explain the (slow) diffusion by developing and testing a longitudinal model of eco-innovation adoption. Four tasks explore the influence of consumers’ values on 1) the social acceptability of eco-innovations 2) opinion leadership and innovation related communications 3) product attribute preferences and willingness to pay a premium for eco-innovations, and 4) factors influencing eco-innovation adoption.
Group members - UEF
Tommi Laukkanen Professor , Faculty of Social Sciences and Business Studies, Business School