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Helen Reijonen

Helen Reijonen

University Lecturer

Business School, Faculty of Social Sciences and Business Studies

helen.reijonen@uef.fi | +358 50 435 2408

0504352408
050 4352408
050 435 2408
+358 50 435 2408
+35850 435 2408
050 4352 408
+358 50 4352 408
+35850 4352 408
+358 50 4352408
+35850 4352408
+358504352408

Information Publications

Research groups

Marketing and Consumer Behavior Research Group 01.01.2010 -

Projects

FOEBE - FOstering Entrepreneurship for the BioEconomy Finished 01.09.2020 - 31.08.2023
International Retailing Finished 01.09.2020 - 31.05.2023
Sustainable Food Education and Food Waste
POWER (Placement Opportunities with Entrepreneurial Reach) project Finished 01.11.2018 - 30.04.2022
Food loss in sustainable food processing in Finland 01.08.2022 - 31.05.2025

Keywords

entrepreneurial marketing entrepreneurship public procurement small and medium-sized enterprises strategic orientations

Publications

88 items

Better Placement Opportunities for Students. Recommendations and guidelines for universities and incubators.
Karhapää, Sari-Johanna; Reijonen, Helen. 2022.
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi. 2022. International marketing review. 2023; 40: 479-496
Internal Evaluation Report
Karhapää, Sari-Johanna; Reijonen, Helen. 2022.
Perusopetuksen opettajat ruokakasvattajina - kohti kestävää ruokakäyttäytymistä edistäviä opetus- menetelmiä
Pollari, Milja; Hokkanen, Johanna; Eronen, Lasse; Reijonen, Helen; Murphy, Jamie; Autio, Minna; Elorine, Anna-Liisa. 2022. Ainedidaktiikka. 2021; 5: 5-27
The role of entrepreneurial orientation and growth objectives in determining SME performance and participation in public procurement
Saastamoinen, Jani; Reijonen, Helen; Tammi, Timo. 2022.
Työpajatyöskentelyn hyödyntäminen kuluttajien osallistamisessa : Tarkastelussa jätteiden lajittelua helpottavien ratkaisujen ideointi
Kokkonen, Henna; Reijonen, Helen. 2022. Alue ja ympäristö. 51: 95-115
University-business cooperation: potential and challenges
Karhapää, Sari-Johanna Reijonen, Helen. 2022.
A digital divide and its determinants: leaders and laggards in the digitalisation of Finnish accounting firms
Pajunen, Kati; Saastamoinen, Jani; Reijonen, Helen; Sjögrén, Helen; Syrjä, Pasi. 2021. International journal of accounting, auditing and performance evaluation. 16: 393-414
Factors related to recycling plastic packaging in Finland's new waste management scheme
Reijonen, Helen; Bellman, Steven; Murphy, Jamie; Kokkonen, Henna. 2021. Waste management. 131: 88-97
The importance of SMEs' network partners in consortium bidding for public sector tenders
Reijonen, Helen; Saastamoinen, Jani; Tammi, Timo. 2021. International journal of public sector management. 2022; 35: 1-15
Investigating Home Economics Teachers' Food Waste Practices and Attitudes
Elorinne, Anna-Liisa; Eronen, Lasse; Pollari, Milja; Hokkanen, Johanna; Reijonen, Helen; Murphy, Jamie. 2020. Journal of teacher education for sustainability. 22: 6-20
Matkailuliiketoimintaa teoriasta käytäntöön
Konu, Henna; Pesonen, Juho; Reijonen, Helen. 2020. . . Vastapaino
Matkailuyrittäjyyden erityispiirteet
Reijonen, Helen. Teoksessa: Konu, Henna; Pesonen, Juho; Reijonen, Helen(toim.) , 2020. Matkailuliiketoimintaa teoriasta käytäntöön. s. 21-44. Vastapaino
Public procurement as a vehicle of innovation - What does the inverted-U relationship between competition and innovativeness tell us?
Tammi, T; Saastamoinen, J; Reijonen, H. 2020. Technological forecasting and social change. 153: 119922
SMEs' market orientation toward public sector customers in public procurement
Saastamoinen, Jani; Reijonen, Helen; Tammi, Timo. 2020. International journal of public sector management. 34: 1-16
Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?
Reijonen, Helen; Saastamoinen, Jani; Tammi, Timo. Teoksessa: Gråsjö, Urban; Karlsson, Charlie; Bernhard, Iréne(toim.) , 2018. Geography, Open Innovation and Entrepreneurship. s. 43-80. Edward Elgar
E-procurement and SME involvement in public procurement of innovations: an exploratory study
Saastamoinen, Jani; Tammi, Timo; Reijonen, Helen. 2018. International journal of procurement management. 11: 420-442
Entrepreneurial Ecosystems in Finland: Perspective of Trust
Ikonen, Mirjami; Reijonen, Helen. 2018. Academic conferences international
Networks and relationships in SMEs - a content analysis of microbrewery relationships
Pesonen, Juho; Waehning, Nadine; Reijonen, Helen; Karampela, Maria. Teoksessa: Dean, Dianne; Dahl, Stephen; Shabbir, Haseeb(toim.) , 2018. Freedom Through Marketing: Looking Back, Going Forward. s. 1-8. Academy of Marketing
Should SMEs collaborate in public sector tenders? Networks in bidding consortia
Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo. Teoksessa: -(toim.) , 2018. ISBE 2018 Conference Proceedings. s. 1-11. Institute for Small Business and Entrepreneurship
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances
Nagy G, Megehee CM, Woodside AG, Laukkanen T, Hirvonen S, Reijonen H. 2017. Industrial marketing management. 65: 100-128
Does the inverted-u relationship between competition and innovativeness help to regenerate public procurement for innovation
Tammi, Timo, Saastamoinen, Jani, Reijonen, Helen. 2017. Thomson Reuters
How strategic orientations predict business growth in global versus local B2B markets?
Buratti Andrea, Hirvonen Saku, Reijonen Helen, Laukkanen, Tommi. 2017. AMA winter educators' conference
Should SMEs pursue public procurement to improve innovative performance?
Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo. 2017. Technovation. 2018; 69: 2-14
The Role of Electronic Procurement Service in Facilitating SMEs' Involvement in Public Innovation Procurement
Saastamoinen Jani, Tammi Timo, Reijonen Helen. Teoksessa: -(toim.) , 2017. ISBE 2016 Papers. s. 1-6.
The Role of Training in Dismantling Barriers to SME Participation in Public Procurement
Saastamoinen Jani, Reijonen Helen, Tammi TImo. 2017. Journal of public procurement. 17: 1-30
Are entrepreneurial and market orientations of small and medium-sized enterprises associated with targeting different tiers of public procurement?
Tammi Timo, Reijonen Helen, Saastamoinen Jani. 2016. Environment and planning C : government and policy. [published online 6 Sept 2016]: 1-19
Challenges and benefits of developing a service-oriented business model in small firms - a case study from Finland
Reijonen H, Komppula R, Kokkonen H, Ryynänen H. Teoksessa: Russo-Spena, T. and Mele, C. (eds.)(toim.) , 2016. What's ahead in service research? New perspectives for business and society. s. 84-102. RESER, University of Naples Federico II""
Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?
Reijonen Helen, Saastamoinen Jani, Tammi Timo. Teoksessa: Bernhard Irene(toim.) , 2016. Uddevalla Symposium 2016 - Geography, Open innovation, Diversity and Entrepreneurship. Revised papers presented at the 19th Uddevalla Symposium, 30 June - 2 July, 2016, London, United Kingdom. Research reports 2016:5, University West. s. 531-551. University West
The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps
Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2016. Journal of brand management. 23: 306-326
Values as a determinant of entrepreneurial intentions
Reijonen Helen, Tammi Timo, Komppula Raija, Hokkila Kirsi, Puusa Anu. 2016. Itä-Suomen yliopisto
An examination of strategic orientation profiles of low- and high-performing international SMEs
Reijonen H, Buratti A, Hirvonen S, Laukkanen, T. Teoksessa: Ashish Sinha, Jack Cadeaux & Tania Bucic(toim.) , 2015. Proceedings of 2015 ANZMAC conference: Innovation and growth strategies in marketing. s. 33-39.
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku. 2015. Journal of marketing management. [epub ahead of print 22 Dec 2015]: -
Pohjoiskarjalaisten yritysten ja julkisorganisaatioiden palveluliiketoimintaosaaminen ja kehittämistarpeet
Reijonen Helen, Komppula Raija, Kokkonen Henna. 2015. . .
SMEs' strategic orientations in public procurement: Local or national customers?
Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo. Teoksessa: na(toim.) , 2015. ISBE 2015 Papers. s. 1-15.
Service orientation, market performance and firm size - An examination of differences between micro firms and small and medium-sized firms
Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. Teoksessa: Ashish Sinha, Jack Cadeaux, Tania Bucic(toim.) , 2015. 2015 ANZMAC conference: Innovation and growth strategies in marketing, Nov 20 - Dec 2, Sydney Australia: Conference Proceedings. s. 586-593.
The Way out of Crisis: How SMEs in Developed and Developing Economies allocate their Strategic Resources to Boost Market Performance under Non-Normal Course of Events
Nagy Gábor, Laukkanen Tommi, Reijonen Helen, Hirvonen Saku, Berács József. Teoksessa: Luk Warlop, Steve Muylle(toim.) , 2015. EMAC 2015. s. 1-7. European Marketing Academy
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen Helen, Hirvonen Saku, Nagy Gábor, Laukkanen Tommi, Gabrielsson Mika. 2015. Industrial marketing management. 51: 35-46
Uutta kohti! Vinkkejä palveluliiketoiminnan kehittämiseen
Reijonen Helen, Kokkonen Henna. 2015. . . Itä-Suomen yliopisto
Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina
Puusa Anu, Reijonen Helen, Juuti Pauli, Laukkanen Tommi. 2014. . 4., uudistettu painos. Alma Talent
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen Helen, Párdányi Szandra, Tuominen Sasu, Laukkanen Tommi, Komppula Raija. 2014. Journal of small business and enterprise development. 21: 250-264
Business Model Canvas as 'a thought experimentation model' in search for a service-based business logic
Ristimäki Päivi, Reijonen Helen, Ryynänen Harri, Komppula Raija. Teoksessa: Toivonen Marja(toim.) , 2014. Reser 2014 Proceedings. s. 1415. Reser, VTT
How does internal branding affect performance?
Sasu Tuominen, Tommi Laukkanen, Saku Hirvonen, Helen Reijonen. Teoksessa: Rodoula H. Tsiotsou and Yannis Hajidimitriou(toim.) , 2014. Services Marketing in the New Economic and Social Landscape. s. 26-31. University of Macedonia
Market orientation and SMEs' activity in public sector procurement participation
Tammi Timo, Saastamoinen Jani, Reijonen Helen. 2014. Journal of public procurement. 14: 304-327
Moving towards the service logic in the public sector - multiple case study in Finland. Presented at the International Research Symposium in Service Management
Laukkanen Maria, Ryynänen Harri, Komppula Raija, Reijonen Helen. 2014.
SMEs and public sector procurement: Does entrepreneurial orientation make a difference?
Reijonen Helen, Tammi Timo, Saastamoinen Jani. 2014. International small business journal. 34: 468-486
Adoption of Multiple Strategic Orientations in SMEs: An Explorative Comparison
Hirvonen, S., Reijonen, H., Laukkanen, T.. 2013.
Itäsuomalaisten pk-yritysten markkinointiosaamisen kehittäminen -hankkeen loppuraportti. Koulutukset ja niiden vaikuttavuus
Reijonen Helen, Kokkonen Henna, Komppula Raija. 2013. . .
Small Firm Marketing Training and Its Effectiveness
Kokkonen Henna, Komppula Raija, Reijonen Helen. Teoksessa: (toim.) , 2013. ANZMAC2013 Conference proceedings. s. 7 s..
The brand orientation-performance relationship: An examination of moderation effects
Hirvonen S., Laukkanen, T., Reijonen, H.. 2013. Journal of brand management. 20: 623-641
The effect of strategic orientations on SME growth in shrinking markets
Laukkanen, T., Hirvonen, S., Reijonen, H.. Teoksessa: Vlasic, G., Pavicic, J., Langer, J.(toim.) , 2013. Proceedings of the 2013 Winter Global Business Conference. s. 143-154. Innovation Institute
The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland
Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H. Pasanen, M. 2013. International marketing review. 30: 510-535
Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina
Puusa Anu, Reijonen Helen, Juuti Pauli, Laukkanen Tommi. 2012. . . Alma Talent
Are Growing SMEs More Market-Oriented and Brand-Oriented?
Reijonen Helen, Laukkanen Tommi, Komppula Raija, Tuominen Sasu. 2012. Journal of small business management. 50: 699-716
Blancco: Selling to Businesses - The Stakes Are Much, Much Higher
Reijonen Helen, Komppula Raija. Teoksessa: Kotler, P. ja Armstrong, G.(toim.) , 2012. Principles of Marketing, Fourteenth Edition. s. 188-189.
Entrepreneurial marketing orientation (EMO): An empirical test
Reijonen Helen, Párdányi Szandra, Hirvonen Saku, Laukkanen Tommi. Teoksessa: (toim.) , 2012. Proceedings of the EMAC European Marketin Academy 41st Annual Conference. s. 146.
Aineeton pääoma organisaation voimavarana
Puusa, Anu, Reijonen, Helen. 2011. . . UNIpress
How market orientation determines high brand orientation in SMEs?
Laukkanen T., Hirvonen S., Reijonen H., Tuominen S.. Teoksessa: -(toim.) , 2011. Proceedings of the 40th European Marketing Academy Conference. s. -. Faculty of Economics, University of Ljubljana
Johdanto: Aineeton pääoma organisaation voimavarana
Puusa Anu, Reijonen, Helen. Teoksessa: Puusa Anu, Reijonen Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 8-18. UNIpress
Johdanto: Mielikuvat organisaation aineettomana suhdepääomana.
Puusa, Anu & Reijonen, Helen. Teoksessa: Puusa, Anu & Reijonen, Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 175-180. UNIpress
Johdanto: Organisaatioiden rakenteellinen pääoma ja sen yhteys yrityksen kilpailukykyyn
Puusa, Anu & Reijonen, Helen. Teoksessa: Puusa, Anu & Reijonen, Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 307-315. UNIpress
Johdanto: Yksilöllinen ja yhteisöllinen inhimillinen pääoma organisaatiossa
Puusa Anu, Reijonen Helen. Teoksessa: Puusa Anu, Reijonen Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana.. s. 19-29.
Markkinaorientaatio yrityksen kilpailukyvyn perustana
Reijonen Helen. Teoksessa: Puusa, A. ja Reijonen, H. (toim.)(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 355-367. UNIpress
Pohjoiskarjalaisten pk-yritysten markkinointiosaaminen ja koulutustarpeet
Kokkonen Henna, Reijonen Helen. 2011. . .
The Brand Orientation-Performance Relationship and Industrial Contingencies - Some Empirical Evidence of Moderating Effects
Hirvonen, S., Laukkanen, T., Reijonen, H.. Teoksessa: -(toim.) , 2011. Proceedings of the ANZMAC 2011 Conference. s. -.
The effect of strategic orientations on business growth - a cross-national study
Laukkanen T., Nagy G., Hirvonen S., Reijonen H., Pasanen M.. Teoksessa: -(toim.) , 2011. Proceedings of the ANZMAC Conference. s. -.
Customer relationship oriented marketing practices in SMEs
Reijonen H & Laukkanen T. 2010. Marketing intelligence and planning. 28: 115-136
Do all SMEs practice same kind of marketing?
Reijonen H. 2010. Journal of small business and enterprise development. 17: 279-293
Growth willingness and market orientation as antecedents of brand orientation
Párdányi, S; Tuominen S; Reijonen, H., Laukkanen, T.. Teoksessa: Ballantine P and Finsterwalder J(toim.) , 2010. Proceedings of the ANZMAC Conference. s. -. Department of Management, College of Business and Economics, University of Canterbury
How smes with different growth intentions vary in terms of market and brand orientation
Reijonen H, Párdányi Sz, Tuominen S, Laukkanen T & Komppula R. Teoksessa: -(toim.) , 2010. Proceedings of the 26th IMP Conference. s. -. Diamond Congress Kft.
Market Orientation And Brand Orientation: Drivers Of SME Performance?
Laukkanen T, Tuominen S & Reijonen H. Teoksessa: Beckmann SC, Ringberg T & Ritter T(toim.) , 2010. 39th EMAC Conference, Copenhagen, Denmark, June 1-4. s. 261.
Santa Holidays: Christmas in Lapland
Reijonen H & Komppula R. Teoksessa: Lovelock C & Wirtz J(toim.) , 2010. Services Marketing. People, Technology, Strategy. Global Edition. Seventh Edition.. s. 105. Pearson
The Impact of Interviewing an Entrepreneur on University Students' Entrepreneurial Attitudes
Reijonen H & Lavikainen I. Teoksessa: Neuvonen-Rauhala, M-L(toim.) , 2010. Innovation and Entrepreneurship in Universities. The Proceedings of the 3rd international FINPIN 2010 Conference Joensuu, Finland, April 25-27, 2010. s. 131-138. Tampereen Yliopistopaino (Juvenes Print)
The adoption of market orientation in SMEs: required capabilities and relation to success
Reijonen H & Komppula R. 2010. Journal of strategic marketing. 18: 19-37
Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?
Tuominen, S., Laukkanen, T. and Reijonen, H.. Teoksessa: (toim.) , 2009. ANZMAC (Australian and New Zealand Marketing Academy) Conference Proceedings, Melbourne, Australia, November 30 - December 2, 2009.. s. 1-6.
Role and Practices of Marketing in SMEs
Reijonen, Helen. 2009.
Selvitys pohjoiskarjalaisten pienten ja keskisuurten yritysten markkinointiosaamisesta
Raija Komppula, Tommi Laukkanen, Hanna-Kaisa Raninen, Helen Reijonen, Niko Suhonen, Sasu Tuominen. 2009. . . Electronic Publications of the University of Joensuu
THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE
Reijonen, Helen, Laukkanen, Tommi, Komppula, Raija ja Tuominen, Sasu. Teoksessa: (toim.) , 2009. Proceedings of RENT XXIII conference. s. CD-ROM.
Market orientation in SMEs: Adoption, Required Capabilities and Relation to Success
Reijonen, Helen ja Komppula, Raija. Teoksessa: -(toim.) , 2008. CD-ROM proceedings of RENT XXII - Research in Entrepreneurship and Small Business. s. cd-rom.
Understanding the small business owner: what they really aim at and how this relates to firm performance: A case study in North Karelia, Eastern Finland
Helen Reijonen. 2008. Management Research News. 31: 616-629
Vacation-Home owner's willingness to lease through an intrmediary - A case study in two Finnish ski resorts
Raija Komppula, Helen Reijonen & Tuomas Timonen. Teoksessa: Peter Keller and Thomas Bieger(toim.) , 2008. Real Estate and Destination Development in Tourism. Succesful Strategies and Instruments.. s. 285-299.
Entrepreneurs' Subjective measures of Success and Their Influence on Growth of Micro-Businesses - A Case Study among craft and Rural Tourism Entrepreneurs in North Karelia
Helen Reijonen. Teoksessa: -(toim.) , 2007. ISCB 2007 Conference Proceedings, cd-rom. s. cd-rom.
Opinnäytetyön ohjaaminen - vuorovaikutusta ja molemminpuolista oppimista
Ulla Tolvanen & Helen Reijonen. 2007. Peda-forum. : 17-19
Perception of success and its effect on small firm performance
Helen Reijonen and Raija Komppula. 2007. Journal of Small Business and Enterprise Development. 14: 689-701
Yrittäjyyden monet kasvot
Helen Reijonen. Teoksessa: Risto Ikonen;Eeva Karttunen (toim.)(toim.) , 2007. Kytkentöjä yrittäjyyskasvatukseen. Näkökulmia taloudellisen yritteliäisyyden edistämiseen.. s. 28-40. Pohjois-Karjalan ammattikorkeakoulu
Performance Determinants in Small and Micro Tourism Business
Raija Komppula & Helen Reijonen. 2006. Tourism review. 61: 13-20
Do female craft entrepreneurs aim to growth in their businesses? - A case study in North Karelia
Helen Reijonen & Raija Komppula. Teoksessa: Anna Liisa Westman (ed.)(toim.) , 2005. Women leave, men remain. Issues of Gender, Welfare and Labour Markets in the Nordic Periphery. s. 194-207. North Karelia Polytechnic
Craft entrepreneur's growth-motivation - a case study of female entrepreneurs in North Karelia
Reijonen Helen ja Komppula Raija. 2004. University of Joensuu, Department of Business and Economics, Discussion papers. . Joensuun yliopisto

University of Eastern Finland Joensuu, Kuopio © University of Eastern Finland

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Helen Reijonen

Research groups

Projects

Keywords

Better Placement Opportunities for Students. Recommendations and guidelines for universities and incubators.

Customer-centric strategy driving innovativeness and business growth in international markets

Internal Evaluation Report

Perusopetuksen opettajat ruokakasvattajina - kohti kestävää ruokakäyttäytymistä edistäviä opetus- menetelmiä

The role of entrepreneurial orientation and growth objectives in determining SME performance and participation in public procurement

Työpajatyöskentelyn hyödyntäminen kuluttajien osallistamisessa : Tarkastelussa jätteiden lajittelua helpottavien ratkaisujen ideointi

University-business cooperation: potential and challenges

A digital divide and its determinants: leaders and laggards in the digitalisation of Finnish accounting firms

Factors related to recycling plastic packaging in Finland's new waste management scheme

The importance of SMEs' network partners in consortium bidding for public sector tenders

Investigating Home Economics Teachers' Food Waste Practices and Attitudes

Matkailuliiketoimintaa teoriasta käytäntöön

Matkailuyrittäjyyden erityispiirteet

Public procurement as a vehicle of innovation - What does the inverted-U relationship between competition and innovativeness tell us?

SMEs' market orientation toward public sector customers in public procurement

Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?

E-procurement and SME involvement in public procurement of innovations: an exploratory study

Entrepreneurial Ecosystems in Finland: Perspective of Trust

Networks and relationships in SMEs - a content analysis of microbrewery relationships

Should SMEs collaborate in public sector tenders? Networks in bidding consortia

Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances

Does the inverted-u relationship between competition and innovativeness help to regenerate public procurement for innovation

How strategic orientations predict business growth in global versus local B2B markets?

Should SMEs pursue public procurement to improve innovative performance?

The Role of Electronic Procurement Service in Facilitating SMEs' Involvement in Public Innovation Procurement

The Role of Training in Dismantling Barriers to SME Participation in Public Procurement

Are entrepreneurial and market orientations of small and medium-sized enterprises associated with targeting different tiers of public procurement?

Challenges and benefits of developing a service-oriented business model in small firms - a case study from Finland

Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?

The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps

Values as a determinant of entrepreneurial intentions

An examination of strategic orientation profiles of low- and high-performing international SMEs

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Pohjoiskarjalaisten yritysten ja julkisorganisaatioiden palveluliiketoimintaosaaminen ja kehittämistarpeet

SMEs' strategic orientations in public procurement: Local or national customers?

Service orientation, market performance and firm size - An examination of differences between micro firms and small and medium-sized firms

The Way out of Crisis: How SMEs in Developed and Developing Economies allocate their Strategic Resources to Boost Market Performance under Non-Normal Course of Events

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Uutta kohti! Vinkkejä palveluliiketoiminnan kehittämiseen

Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina

Are growth-oriented SMEs more likely to adopt market and brand orientations?

Business Model Canvas as 'a thought experimentation model' in search for a service-based business logic

How does internal branding affect performance?

Market orientation and SMEs' activity in public sector procurement participation

Moving towards the service logic in the public sector - multiple case study in Finland. Presented at the International Research Symposium in Service Management

SMEs and public sector procurement: Does entrepreneurial orientation make a difference?

Adoption of Multiple Strategic Orientations in SMEs: An Explorative Comparison

Itäsuomalaisten pk-yritysten markkinointiosaamisen kehittäminen -hankkeen loppuraportti. Koulutukset ja niiden vaikuttavuus

Small Firm Marketing Training and Its Effectiveness

The brand orientation-performance relationship: An examination of moderation effects

The effect of strategic orientations on SME growth in shrinking markets

The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland

Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina

Are Growing SMEs More Market-Oriented and Brand-Oriented?

Blancco: Selling to Businesses - The Stakes Are Much, Much Higher

Entrepreneurial marketing orientation (EMO): An empirical test

Aineeton pääoma organisaation voimavarana

How market orientation determines high brand orientation in SMEs?

Johdanto: Aineeton pääoma organisaation voimavarana

Johdanto: Mielikuvat organisaation aineettomana suhdepääomana.

Johdanto: Organisaatioiden rakenteellinen pääoma ja sen yhteys yrityksen kilpailukykyyn

Johdanto: Yksilöllinen ja yhteisöllinen inhimillinen pääoma organisaatiossa

Markkinaorientaatio yrityksen kilpailukyvyn perustana

Pohjoiskarjalaisten pk-yritysten markkinointiosaaminen ja koulutustarpeet

The Brand Orientation-Performance Relationship and Industrial Contingencies - Some Empirical Evidence of Moderating Effects

The effect of strategic orientations on business growth - a cross-national study

Customer relationship oriented marketing practices in SMEs

Do all SMEs practice same kind of marketing?

Growth willingness and market orientation as antecedents of brand orientation

How smes with different growth intentions vary in terms of market and brand orientation

Market Orientation And Brand Orientation: Drivers Of SME Performance?

Santa Holidays: Christmas in Lapland

The Impact of Interviewing an Entrepreneur on University Students' Entrepreneurial Attitudes

The adoption of market orientation in SMEs: required capabilities and relation to success

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