Katariina  Ylönen

Katariina Ylönen

University Teacher

University Teacher and PhD Researcher in the International Retailing -project and International Business and Sales Management -research group

Faculty of Social Sciences and Business Studies, Business School

katariina.ylonen@uef.fi | +358 50 566 9461

0505669461
050 5669461
050 566 9461
+358 50 566 9461
+35850 566 9461
050 5669 461
+358 50 5669 461
+35850 5669 461
+358 50 5669461
+35850 5669461
+358505669461

My expertise and interests relate to sales, sales leadership and innovativeness, as well as workplace and organizational culture. In my doctoral dissertation, I focus on the innovativeness of sales organizations and the role of sales in enhancing organisation innovation capabilities. As a researcher, I am inspired by interdisciplinary collaboration and approaches intending to understand the future. In International Retailing -project I teach sales and buyer behavior from the perspective of retailing and in the International Business and Sales Management -master’s degree program I teach the International Sales Work course.

Publications

8 items