 
				Katja Pasanen
Research Manager
Project manager (D.Sc.(Econ.))
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 439 0925
I work as a research manager at the Business School at the University of Eastern Finland. I have wide experience in tourism research and development including sustainable tourism, nature-based tourism, e-tourism and cultural and event tourism. I have experience in multiple tourism projects funded for example by EU Regional Development Fund, European Agricultural Fund for Rural Development, European Commission, and the Finnish ministries. My goal is to work in the interface of the tourism business and research and develop the tourism business by offering them insights from the latest research. I am especially interested in responsible tourism and sustainability marketing, as well as opportunities offered by technology for improving the customer experience and making tourism more sustainable.
Specialities:
 Sustainable and responsible tourism
 Sustainability marketing
 Nature-based tourism
 Event & cultural tourism
 Customer research and knowledge
Research groups
Projects
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												 Metaverse meets the Experience Industry Finished 01.07.2023 - 30.06.2025 Metaverse meets the Experience Industry Finished 01.07.2023 - 30.06.2025
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												 Voyage to mythology - Kalevala Finished 01.04.2020 - 31.12.2022 Voyage to mythology - Kalevala Finished 01.04.2020 - 31.12.2022
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												 Transformative tourist experiences – new business opportunities to enhance sustainability in tourism Finished 01.03.2023 - 31.12.2024 Transformative tourist experiences – new business opportunities to enhance sustainability in tourism Finished 01.03.2023 - 31.12.2024
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												 Saimaa Skill Share Lab, the preliminary study Finished 01.08.2022 - 30.06.2023 Saimaa Skill Share Lab, the preliminary study Finished 01.08.2022 - 30.06.2023
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												 SLOWDOWN: Promotion of slow tourism for sustainable, local and regional economic development and well-being 01.04.2024 - 30.06.2028 SLOWDOWN: Promotion of slow tourism for sustainable, local and regional economic development and well-being 01.04.2024 - 30.06.2028
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												 Regenerative nature tourism (REGGAE) 01.09.2023 - 31.08.2026 Regenerative nature tourism (REGGAE) 01.09.2023 - 31.08.2026
Publications
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																									Driving Transformation: Increasing Customers' Willingness to Pay in Transformative Travel ServicesKarppinen, Henri; Pasanen, Katja, 2025, Tunkkari-Eskelinen, Minna, Proceedings of the 8th International Conference on Tourism Research, 134-141. A4 Conference proceedings
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																									Muutosmatkailutuotteiden kysyntäpotentiaali Suomessa kahden markkina-alueen näkökulmastaPasanen, Katja; Konu, Henna; Vento, Elli, 2025, Matkailututkimus, 21, 2, 1-30. A1 Journal article (refereed), original research
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																									Liiketaloustieteellinen matkailututkimus SuomessaHeiskanen, Nelli; Komppula, Raija; Konu, Henna; Pasanen, Katja; Pesonen, Juho; Räikkönen, Juulia; Suni, Jarno, 2024, Matkailututkimus, 20, 1, 19-47. A2 Review article, Literature review, Systematic review
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																									The potential of transformative tourism for tourism businessesPasanen, Katja; Vento, Elli; Konu, Henna, 2024. Abstract
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																									Vakuuttava vastuullisuusviestintä maaseutumatkailuyrityksen markkinointiviestinnässäPasanen, Katja, 2024, Matkailututkimus, 20, 2, 27-33. B1 Non-refereed journal articles
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																									Matkailuyrityksen vakuuttava vastuullisuusviestintäPasanen, Katja; Konu, Henna; Koponen, Jonna, 2023, Matkailututkimus, 19, 1, 29-54. A1 Journal article (refereed), original research
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																									Mytologiasta vetovoimaa? – Kalevalan kiinnostavuus itäaasialaisten kohderyhmien näkökulmastaPulkkinen, Tuuli; Vepsäläinen, Mia; Konu, Henna; Pasanen, Katja; Komppula, Raija, 2023, Matkailututkimus, 19, 1, 6-28. A1 Journal article (refereed), original research
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																									Vakuuttava vastuullisuusviestintä maaseutumatkailuyrityksen markkinointiviestinnässäPasanen, Katja, 2023, Publications of the University of Eastern Finland : dissertations in social sciences and business studies. G5 Doctoral dissertation (article)
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																									Itä-Suomen alueen asukkaiden näkemykset kulttuurin merkityksestä ja alueen kulttuuritarjonnastaPasanen, Katja; Vepsäläinen, Mia; Suni, Jarno, 2022, Itä-Suomen yliopisto. D4 Published development or research report or study
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																									Mikä maaseutumatkailutuotteen vastuullisuudessa kiinnostaa? Mökkimatkailutuotteen vastuullisuusviestintä eri kohderyhmien näkökulmistaPasanen, Katja, 2022, Maaseutututkimus, 30, 2, 8-38. A1 Journal article (refereed), original research
