Marianna Halinen

In addition to teaching, Marianna writes her dissertation in marketing and consumer behavior research group. Marianna’s dissertation focuses on scent marketing and she is especially interested in processes behind the effects of scents on consumer behavior, and whether using scents could increase sales of products that are more environmentally friendly in comparison to conventional products. Marianna’s research interests also include sustainable consumption and she has written her master’s thesis about adoption of wood-based products. Prior to her academic career, Marianna has worked in a company specialising in sensory marketing solutions and in retail.