MARINA KOVALCHUK

Junior Researcher

I am currently doing my Doctoral dissertation research dedicated to symbolic concepts of industrial brands. My sphere of interest is B2B branding in global industrial markets and brand meaning emerging within a system of stakeholder relationships.

Contact info

Organization

Faculty of Social Sciences and Business Studies, Business School

Keywords

Teaching Activities

2017 Taught Internationalization of SMEs (ISME)
2017 - 2019 Taught International Business Management (IBM)
2018 - 2019 Taught International Sales Work (ISW)

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Research groups