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Marina  Kovalchuk

Marina Kovalchuk

Doctoral Researcher

Project research, Doctoral dissertation research

Business School, Faculty of Social Sciences and Business Studies

marina.kovalchuk@uef.fi | +358 50 477 4158

0504774158
050 4774158
050 477 4158
+358 50 477 4158
+35850 477 4158
050 4774 158
+358 50 4774 158
+35850 4774 158
+358 50 4774158
+35850 4774158
+358504774158

I am a researcher of the International Business and Sales Management research group whose ongoing Doctoral dissertation is dedicated to industrial brands and international B2B branding of SMEs. My sphere of interest is brands’ formation and development within the networks of industrial relationships spanning geographic and cultural borders.  I am doing studies on the topics of industrial brand personality, brand anthropomorphism, B2B strategic brand management and co-creation in branding.

Publications

2 items