MARINA KOVALCHUK

Early Stage Researcher

Project research, Doctoral dissertation research


I am a researcher of the International Business and Sales Management research group whose ongoing Doctoral dissertation is dedicated to industrial brands and international B2B branding of SMEs. My sphere of interest is brands' formation and development within the networks of industrial relationships spanning geographic and cultural borders.  I am doing studies on the topics of industrial brand personality, brand anthropomorphism, B2B strategic brand management and co-creation in branding.

Contact info

Organization

Faculty of Social Sciences and Business Studies, Business School

Email

Marina.Kovalchuk@uef.fi

Phone

-

Keywords

Teaching Activities

2017 Taught Internationalization of SMEs (ISME)
2017 – 2019 Taught International Business Management (IBM)
2018 – 2019 Taught International Sales Work (ISW)

Research groups and research projects

SpeakBusiness (2018-2019), Russian-Finnish cross-border business relationships

BioBM (2018 – ongoing), internationalization of bio-based companies

RESEARCH GROUPS - UEF

Links