Raija Komppula
Professor, Emerita
professor, emerita, marketing, tourism business
Faculty of Social Sciences and Business Studies, Business School
raija.komppula@uef.fi | +358 50 438 7475
PhD in social sciences (in 2000), full professor since 1.11.2005, and today, Professor emerita, Marketing, especially Tourism Business, at the University of Eastern Finland, Business School.
Research groups
Projects
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Voyage to mythology - Kalevala Finished 01.04.2020 - 31.12.2022 -
Karelian Wellness – increasing wellness tourism in Finnish and Russian Karelia. Finished 01.01.2020 - 31.05.2022 -
Saimaa Skill Share Lab, the preliminary study 01.08.2022 - 30.04.2023
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Vibrancy in Finnish Lakeland with the Saimaa Phenomenon – Savonlinna's bid for the European Capital of Culture 2026 Finished 01.08.2020 - 31.12.2021
Publications
125 items-
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä
Christou, Prokopis A; Pericleous, Katerina; Komppula, Raija. 2022. Annals of tourism research. 2023; 98: A1 Journal article (refereed), original research -
Determinants of the value of fishing tourism experience among anglers
Komppula, Raija; Suni, Jarno; Turunen, Lari; Gartner, William C; Vainikka, Anssi. 2022. International journal of sport management and marketing. 22: 19-46 A1 Journal article (refereed), original research -
Experiential value of participation in angling competition – a study from Finland
Suni, Jarno; Komppula, Raija; Kortet, Raine. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Loyalty Programmes
Pesonen, Juho; Komppula, Raija. Teoksessa: Buhalis, Dimitrios, 2022. Encyclopedia of Tourism Management and Marketing. s. 99–102. Edward Elgar A3 Book section, Chapters in research books -
Wellness tourism service preferences and their linkages to motivational factors: a multiple case study
Bočkus, Daumantas; Tammi, Timo; Vento, Elli; Komppula, Raija. 2022. International journal of spa and wellness. 2023; 6: 78-108 A1 Journal article (refereed), original research -
Challenges and Opportunities for Development of Social Tourism in Finland
Komppula, Raija; Vento, Elli. Teoksessa: Lima, Joana; Eusébio, Celeste, 2021. Social Tourism: Global Challenges and Approaches. s. 30-40. CABI A3 Book section, Chapters in research books -
Comparing online travel review platforms as destination image information agents
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2021. Information technology and tourism. 23: 159-187 A1 Journal article (refereed), original research -
Differences in the concept of wellness and its materialisation in service offering: a multiple case study from Eastern Finland, Russian Karelia, and Lithuania
Bočkus, Daumantas; Sulkinoja, Elisa; Kolesnikova, Natalia; Komppula, Raija. 2021. Tourism recreation research. [Epub ahead of print 26 Oct 2021]: 1-16 A1 Journal article (refereed), original research -
Service providers' perspective on the luxury tourist experience as a product
Iloranta, Riina; Komppula, Raija. 2021. Scandinavian journal of hospitality and tourism. 2022; 22: 39-57 A1 Journal article (refereed), original research