
Raija Komppula
Professor, Emerita
professor, emerita, marketing, tourism business
Business School, Faculty of Social Sciences and Business Studies
raija.komppula@uef.fi | +358 50 438 7475
PhD in social sciences (in 2000), full professor since 1.11.2005, and today, Professor emerita, Marketing, especially Tourism Business, at the University of Eastern Finland, Business School.
Research groups
Projects
Publications
146 items-
Comparing the motivations behind wellness tourism in three source markets
Bočkus, Daumantas; Vento, Elli; Tammi, Timo; Komppula, Raija; Kolesnikova, Natalia. 2023. European journal of tourism research. 33: -
Millaista elämysarvoa kalastuskilpailut tuovat osallistujille
Suni, Jarno; Komppula, Raija; Kortet, Raine. 2023. Suomen Kalastuslehti. : 18-20 -
Mytologiasta vetovoimaa? – Kalevalan kiinnostavuus itäaasialaisten kohderyhmien näkökulmasta
Pulkkinen, Tuuli; Vepsäläinen, Mia; Konu, Henna; Pasanen, Katja; Komppula, Raija. 2023. Matkailututkimus. 19: 6-28 -
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: -
Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä
Christou, Prokopis A; Pericleous, Katerina; Komppula, Raija. 2022. Annals of tourism research. 2023; 98: -
Determinants of the value of fishing tourism experience among anglers
Komppula, Raija; Suni, Jarno; Turunen, Lari; Gartner, William C; Vainikka, Anssi. 2022. International journal of sport management and marketing. 22: 19-46 -
Experiential value of participation in angling competition – a study from Finland
Suni, Jarno; Komppula, Raija; Kortet, Raine. 2022. European journal of tourism research. 32: -
Loyalty Programmes
Pesonen, Juho; Komppula, Raija. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 99–102. Edward Elgar -
Wellness tourism service preferences and their linkages to motivational factors: a multiple case study
Bočkus, Daumantas; Tammi, Timo; Vento, Elli; Komppula, Raija. 2022. International journal of spa and wellness. 2023; 6: 78-108 -
Challenges and Opportunities for Development of Social Tourism in Finland
Komppula, Raija; Vento, Elli. Teoksessa: Lima, Joana; Eusébio, Celeste(toim.) , 2021. Social Tourism: Global Challenges and Approaches. s. 30-40. CABI