Raija Komppula
Professor, Emerita
professor, emerita, marketing, tourism business
Business School, Faculty of Social Sciences and Business Studies
raija.komppula@uef.fi
PhD in social sciences (in 2000), full professor since 1.11.2005, and today, Professor emerita, Marketing, especially Tourism Business, at the University of Eastern Finland, Business School.
Research groups
Projects
Publications
153/153 items-
20 vuotta suomalaista matkailututkimusta
Honkanen, Antti; Komppula, Raija. 2024. Matkailututkimus. 20: 4-8 B1 Non-refereed journal articles -
Cross-national analysis of wellness tourism concepts, tourists motivations, and service preferences
Bočkus, Daumantas; Vento, Elli; Komppula, Raija. Teoksessa: Konu, Henna; Smith, Melanie Kay(toim.) , 2024. A Research Agenda for Tourism and Wellbeing. s. 157-176. Edward Elgar A3 Book section, Chapters in research books -
Liiketaloustieteellinen matkailututkimus Suomessa
Heiskanen, Nelli; Komppula, Raija; Konu, Henna; Pasanen, Katja; Pesonen, Juho; Räikkönen, Juulia; Suni, Jarno. 2024. Matkailututkimus. 20: 19-47 A2 Review article, Literature review, Systematic review -
The external business environment faced by the restaurant industry: Discourse analysis of trade journal editorials in Finland in 1979-2023
Kauhanen, Sini; Koponen, Jonna; Komppula, Raija. 2024. European journal of tourism research. 38: A1 Journal article (refereed), original research -
Wellbeing outcomes of social tourism: evidence from Finland
Vento, Elli; McCabe, Scott; Komppula, Raija. Teoksessa: Konu, Henna; Smith, Melanie Kay(toim.) , 2024. A Research Agenda for Tourism and Wellbeing. s. 179-196. Edward Elgar A3 Book section, Chapters in research books -
Comparing the motivations behind wellness tourism in three source markets
Bočkus, Daumantas; Vento, Elli; Tammi, Timo; Komppula, Raija; Kolesnikova, Natalia. 2023. European journal of tourism research. 33: A1 Journal article (refereed), original research -
Millaista elämysarvoa kalastuskilpailut tuovat osallistujille
Suni, Jarno; Komppula, Raija; Kortet, Raine. 2023. Suomen Kalastuslehti. 130: 18-20 D1 Article in a trade journal -
Mytologiasta vetovoimaa? – Kalevalan kiinnostavuus itäaasialaisten kohderyhmien näkökulmasta
Pulkkinen, Tuuli; Vepsäläinen, Mia; Konu, Henna; Pasanen, Katja; Komppula, Raija. 2023. Matkailututkimus. 19: 6-28 A1 Journal article (refereed), original research -
The essence of the hotel room in the hotel business – the hotel managers’ perspective
Lvov, Anatoly; Komppula, Raija. 2023. European journal of tourism research. 36: A1 Journal article (refereed), original research -
The potential monetary value of fishing competitions in Finland – Insights and estimations about the use of money
Suni, Jarno; Kortet, Raine; Konu, Henna; Komppula, Raija. 2023. Itä-Suomen yliopisto abstract -
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä
Christou, Prokopis A; Pericleous, Katerina; Komppula, Raija. 2022. Annals of tourism research. 2023; 98: A1 Journal article (refereed), original research -
Determinants of the value of fishing tourism experience among anglers
Komppula, Raija; Suni, Jarno; Turunen, Lari; Gartner, William C; Vainikka, Anssi. 2022. International journal of sport management and marketing. 22: 19-46 A1 Journal article (refereed), original research -
Experiential value of participation in angling competition – a study from Finland
Suni, Jarno; Komppula, Raija; Kortet, Raine. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Loyalty Programmes
Pesonen, Juho; Komppula, Raija. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 99–102. Edward Elgar A3 Book section, Chapters in research books -
Wellness tourism service preferences and their linkages to motivational factors: a multiple case study
Bočkus, Daumantas; Tammi, Timo; Vento, Elli; Komppula, Raija. 2022. International journal of spa and wellness. 2023; 6: 78-108 A1 Journal article (refereed), original research -
Challenges and Opportunities for Development of Social Tourism in Finland
Komppula, Raija; Vento, Elli. Teoksessa: Lima, Joana; Eusébio, Celeste(toim.) , 2021. Social Tourism: Global Challenges and Approaches. s. 30-40. CABI A3 Book section, Chapters in research books -
Comparing online travel review platforms as destination image information agents
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2021. Information technology and tourism. 23: 159-187 A1 Journal article (refereed), original research -
Differences in the concept of wellness and its materialisation in service offering: a multiple case study from Eastern Finland, Russian Karelia, and Lithuania
Bočkus, Daumantas; Sulkinoja, Elisa; Kolesnikova, Natalia; Komppula, Raija. 2021. Tourism recreation research. [Epub ahead of print 26 Oct 2021]: 1-16 A1 Journal article (refereed), original research -
Service providers' perspective on the luxury tourist experience as a product
Iloranta, Riina; Komppula, Raija. 2021. Scandinavian journal of hospitality and tourism. 2022; 22: 39-57 A1 Journal article (refereed), original research -
Vapaa-ajankalastus subjektiivisen hyvinvoinnin lähteenä
Komppula, Raija; Suni, Jarmo; Turunen, Lari. 2021. Vesitalous. : 25-28 D1 Article in a trade journal -
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna; Murphy, Jamie; Komppula, Raija; Mikkonen, Titta. 2020. International journal of hospitality management. 87: 102467 A1 Journal article (refereed), original research -
Kalastusmatkailuelämyksen asiakasarvo
Turunen, Lari; Komppula, Raija; Suni, Jarno. 2020. Matkailututkimus. 16: 35-54 A1 Journal article (refereed), original research -
Re-evaluating well-being outcomes of social tourism: Evidence from Finland
Vento, Elli; Tammi, Timo; McCabe, Scott; Komppula, Raija. 2020. Annals of tourism research. 85: 103085 A1 Journal article (refereed), original research -
Social tourism practices and implementation in Finland
Vento, Elli; Komppula, Raija. Teoksessa: Diekmann, Anya; McCabe, Scott(toim.) , 2020. Handbook of Social Tourism. s. 244-255. Edward Elgar A3 Book section, Chapters in research books -
Collaboration and Leadership as Success Factors of a Ski Resort - A Multiple Case Study from Finland
Komppula, Raija; Alegria, Emma. Teoksessa: Pröbstl-Haider, Ulrike; Richins, Harold; Türk, Stefan(toim.) , 2019. Winter Tourism: Trends and Challenges. s. 476-492. CABI A3 Book section, Chapters in research books -
Plastic loyalty - Investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho; Komppula, Raija; Murphy, James. 2019. Tourism management. 73: 115-122 A1 Journal article (refereed), original research -
Social Tourism as Correlates of Quality of Life: The Case of Disadvantaged People
Komppula, Raija; Ilves, Riikka. Teoksessa: Uysal, Muzaffer; Sirgy, M Joseph; Kruger, Stefan(toim.) , 2018. Managing Quality of Life in Tourism and Hospitality. s. 57-69. CABI A3 Book section, Chapters in research books -
The impact of values on sustainable behaviour - A study among Russian and Finnish university students
Komppula, Raija; Honkanen, Antti; Rossi, Sanna; Kolesnikova, Natalia. 2018. European journal of tourism research. 19: 116-131 A1 Journal article (refereed), original research -
Designing forest-based wellbeing tourism services for Japanese customers: a case study from Finland
Komppula Raija, Konu Henna. Teoksessa: Prebensen Nina K, Chen Joseph S, Uysal Muzaffer S(toim.) , 2017. Co-Creation in Tourist Experiences. s. 50-63. Routledge A3 Book section, Chapters in research books -
Listening to the Sounds of Silence: Forest Based Wellbeing Tourism in Finland
Komppula Raija, Konu Henna, Vikman Noora. Teoksessa: Chen Joseph S, Prebensen Nina K(toim.) , 2017. Nature Tourism. s. 120-130. Routledge A3 Book section, Chapters in research books -
Matkailumarkkinointi
Komppula Raija. Teoksessa: Edelheim Johan, Ilola Heli(toim.) , 2017. Matkailututkimuksen avainkäsitteet. s. 132-136. Lapland University Press A3 Book section, Chapters in research books -
The development of a destination brand identity: a story of stakeholder collaboration
Komppula Raija, Saraniemi Saila. 2017. Current issues in tourism. 2019; 22: 1116-1132 A1 Journal article (refereed), original research -
Tourists' interpretations of a 'Feelgood in Lapland' holiday : a case study
Komppula Raija. Teoksessa: Lee Y S, Weaver D B, Prebensen N K(toim.) , 2017. Arctic Tourism Experiences. s. 100-108. CABI A3 Book section, Chapters in research books -
A case study on service recovery: Frontline employees' perspectives and the role of the empowerment
Schumacher Satu, Komppula Raija. 2016. European Journal of Tourism, Hospitality and Recreation. 7: 117-127 A1 Journal article (refereed), original research -
Challenges and benefits of developing a service-oriented business model in small firms - a case study from Finland
Reijonen H, Komppula R, Kokkonen H, Ryynänen H. Teoksessa: Russo-Spena, T. and Mele, C. (eds.)(toim.) , 2016. What's ahead in service research? New perspectives for business and society. s. 84-102. RESER, University of Naples Federico II"" A4 Conference proceedings -
Comparing perceived images with projected images - A case study on Finnish ski destinations
Komppula Raija, Laukkanen Tommi. 2016. European journal of tourism research. 12: 41-53 A1 Journal article (refereed), original research -
Customer involvement in a new service development process: the case of "Feelgood in Lapland"
Konu Henna, Komppula Raija. 2016. Anatolia : an international journal of tourism and hospitality. [epub ahead of print 16 Feb 2016]: - A1 Journal article (refereed), original research -
Expectations of Japanese Tourists towards Forest-Based Wellbeing Tourism in Eastern Finland
Komppula Raija, Konu Henna. 2016. Itä-Suomen yliopisto -
Holistic service development in Public sector - a case study From Finland
Laukkanen Maria, Komppula Raija. 2016. RESER, University of Naples Federico II"" -
The role of different stakeholders in destination development
Komppula Raija. 2016. Tourism review. 71: 67-76 A1 Journal article (refereed), original research -
Values as a determinant of entrepreneurial intentions
Reijonen Helen, Tammi Timo, Komppula Raija, Hokkila Kirsi, Puusa Anu. 2016. Itä-Suomen yliopisto -
Vapaaehtoistyöntekijöiden motivaatiot ja sitoutuneisuus kulttuuritapahtumaan: Case Ilosaarirock
Pesonen Juho, Holmberg Ida, Komppula Raija. 2016. Matkailututkimus. 12: 9-27 A1 Journal article (refereed), original research -
Brand partnerships creating destination brand identity
Saraniemi Saila and Komppula Raija. 2015. University of Turku -
Entrepreneurs as contributors in tourism destination development
Komppula Raija. 2015. RENT -
Pelillisyyden ja asiakkaan osallistamisen hyödyntäminen elämysmatkailualan palvelukehityksessä: asiakkaan osallistaminen elämysmatkailupalveluiden kehittämisessä -hankkeen raportti
Heikkilä Keijo, Komppula Raija, Pesonen Juho. 2015. . . D4 Published development or research report or study -
Pohjoiskarjalaisten yritysten ja julkisorganisaatioiden palveluliiketoimintaosaaminen ja kehittämistarpeet
Reijonen Helen, Komppula Raija, Kokkonen Henna. 2015. . . D4 Published development or research report or study -
Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry
Pesonen Juho, Komppula Raija, Riihinen Annina. Teoksessa: Tussyadiah, Iis; Inversini, Alessandro(toim.) , 2015. Information and Communication Technologies in Tourism 2015. Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015. s. 831-843. Springer Science+Business Media A4 Conference proceedings -
Social holidays as a tourist experience in Finland
Komppula Raija, Ilves Riikka, Airey David. 2015. Tourism management. 52: 521-532 A1 Journal article (refereed), original research -
Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015
Pesonen Juho, Komppula Raija. 2015. . . Itä-Suomen yliopisto C2 Edited book, conference proceedings or special issue of a journal -
Typology of senior travellers as users of tourism information technology
Pesonen Juho, Komppula Raija, Riihinen Annina. 2015. Information technology and tourism. 15: 233-252 A1 Journal article (refereed), original research -
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen Helen, Párdányi Szandra, Tuominen Sasu, Laukkanen Tommi, Komppula Raija. 2014. Journal of small business and enterprise development. 21: 250-264 A1 Journal article (refereed), original research -
Business Model Canvas as 'a thought experimentation model' in search for a service-based business logic
Ristimäki Päivi, Reijonen Helen, Ryynänen Harri, Komppula Raija. Teoksessa: Toivonen Marja(toim.) , 2014. Reser 2014 Proceedings. s. 1415. Reser, VTT A4 Conference proceedings -
CUSTOMER INVOLVEMENT IN DEVELOPMENT OF TOURISM SERVICES - A MULTIPLE CASE STUDY
Komppula Raija, Lassila Hilkka. 2014. University of Macedonia -
Co-Creating Tourism Services - A Multiple Case Study of Methods of Customer Involvement in Tourism
Raija Komppula, Hilkka Lassila. Teoksessa: Harald Pechlaner and Egon Smeral(toim.) , 2014. Tourism and Leisure. Current Issues and Perspectives of Development. s. 287-303. Springer Gabler A3 Book section, Chapters in research books -
Forewords: RURAL TOURISM AS A FACILITATOR OF REGIONAL DEVELOPMENT
Raija Komppula. Teoksessa: Jarno Suni and Raija Komppula(toim.) , 2014. International Conference on Rural Tourism and Regional Development: Proceedings - Rural Tourism as a Facilitator of Regional Development. s. 3-6. Itä-Suomen yliopisto A3 Book section, Chapters in research books -
Moving towards the service logic in the public sector - multiple case study in Finland. Presented at the International Research Symposium in Service Management
Laukkanen Maria, Ryynänen Harri, Komppula Raija, Reijonen Helen. 2014. -
Pääkirjoitus: Special Issue on Value Creation in Contemporary Destinations
Raija Komppula, Jarmo Ritalahti. 2014. Matkailututkimus. 10: 5-7 B1 Non-refereed journal articles -
Activities as a Component of a Social Tourism Holiday Experience
Ilves Riikka, Komppula Raija. Teoksessa: Smith Melanie, Puczko Laszlo(toim.) , 2013. Health Tourism and Hospitality. Welness, Spas and Medical Travel, 2nd Edition. s. N/A. Routledge A3 Book section, Chapters in research books -
Asiakkaan osallistamismenetelmien vertailua matkailupalvelujen tuotekehityksessä
Lassila Hilkka, Komppula Raija. 2013. Matkailututkimus. 10: 22-37 A1 Journal article (refereed), original research -
Assessing Different Modes of Customer Involvement in Development of Tourism Services - A Multiple Case Study
Komppula Raija, Lassila Hilkka. Teoksessa: Brodie Rob(toim.) , 2013. ANZMAC 2013 Conference Proceedings. s. 1-6. A4 Conference proceedings -
Designing a forest based wellbeing tourism product for Japanese tourists
Lotta Snicker ja Raija Komppula. Teoksessa: Elisabeth Kastenholz(toim.) , 2013. Proceedings of International Conference on Rural Tourism. Re-inventing rural tourism and the rural tourism experience. Conserving, innovating and co-creating for sustainability. 4th-7th September 2013, University of Aveiro. s. 349-363. A4 Conference proceedings -
Evaluation of diverse customer involvement methods in developing new services for wellbeing tourism
Konu Henna, Komppula Raija. 2013. -
Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA
Komppula Raija, Gartner William C. 2013. Tourism management. 35: 168-180 A1 Journal article (refereed), original research -
Identifying hunting tourist types - an exploratory case study from Finland
Komppula Raija, Suni Jarno. 2013. Tourism review. 68: 48-61 A1 Journal article (refereed), original research -
Interpretations of the "Feelgood in Lapland" Holiday Experience
Komppula Raija & Tapio Emmaliisa. Teoksessa: Correia, A., Kozak, M., Gnoth, J. Fyall, A., Lebe, S. & Andreu, L.(toim.) , 2013. Proceedings of 5th Advances in Tourism Marketing conference. Marketing Places ans Spaces. Shifting Tourists flows.. s. 384-388. A4 Conference proceedings -
Itäsuomalaisten pk-yritysten markkinointiosaamisen kehittäminen -hankkeen loppuraportti. Koulutukset ja niiden vaikuttavuus
Reijonen Helen, Kokkonen Henna, Komppula Raija. 2013. . . D4 Published development or research report or study -
Motivation-Based Segments of the Sulkava Rowing Race Event Visitors
Karvonen Maria, Komppula Raija. 2013. Event management. 17: 409-423 A1 Journal article (refereed), original research -
Segmentation of Potential Russian Tourists by Travel Motivation - A rural tourism case study
Suni Jarno, Pesonen Juho, Komppula Raija. Teoksessa: Kastenholz Elisabeth(toim.) , 2013. International Conference on Rural Tourism: Re-inventing rural tourism and the rural tourism experience - Conserving, innovating and co-creating for sustainability"". s. 105-119. A4 Conference proceedings -
Small Firm Marketing Training and Its Effectiveness
Kokkonen Henna, Komppula Raija, Reijonen Helen. Teoksessa: (toim.) , 2013. ANZMAC2013 Conference proceedings. s. 7 s.. A4 Conference proceedings -
The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination - A case study
Komppula Raija. 2013. Tourism management. 40: 361-371 A1 Journal article (refereed), original research -
Are Growing SMEs More Market-Oriented and Brand-Oriented?
Reijonen Helen, Laukkanen Tommi, Komppula Raija, Tuominen Sasu. 2012. Journal of small business management. 50: 699-716 A1 Journal article (refereed), original research -
Blancco: Selling to Businesses - The Stakes Are Much, Much Higher
Reijonen Helen, Komppula Raija. Teoksessa: Kotler, P. ja Armstrong, G.(toim.) , 2012. Principles of Marketing, Fourteenth Edition. s. 188-189. B2 Book section -
Do wellbeing tourists expect memorable experiences?
Komppula Raija ja Konu Henna. Teoksessa: Metin Kozak and Nazmi Kozak(toim.) , 2012. Proceedings book. 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure. s. 462-474. Anatolia: An International Journal of Tourism and Hospitality Research A4 Conference proceedings -
Matkailun paikallistaloudellisten vaikutusten mittaamismenetelmien yhdistäminen - Savonlinnan seutukunnan matkailu vuonna 2010
Tahvanainen Noora, Vatanen Eero, Komppula Raija. 2012. Matkailututkimus. 8: 7-23 A1 Journal article (refereed), original research -
Metsästysmatkailu on sosiaalinen tapa rentoutua
Keronen Matti, Suni Jarno, Komppula Raija & Matero Jukka. 2012. Metsästäjä. : 56-57 E1 Popularised article, newspaper article -
SF-Filmvillage as a Movie Tourism Destination - A Case Study of Movie Tourist Push Motivations
Suni Jarno, Komppula Raija. 2012. Journal of travel and tourism marketing. 29: 460-471 A1 Journal article (refereed), original research -
Suomalaiset metsästysmatkailevat yleensä omatoimisesti
Keronen Matti, Suni Jarno, Komppula Raija & Matero Jukka. 2012. Metsästäjä. : 76-77 E1 Popularised article, newspaper article -
Benefit segmentation of potential wellbeing tourists
Pesonen Juho, Laukkanen Tommi, Komppula Raija. 2011. Journal of vacation marketing. 17: 303-314 A1 Journal article (refereed), original research -
Maaseutumatkailijan odottama asiakasarvo, loppuraportti, ensimmäinen vaihe
Pesonen Juho, Komppula Raija, Tuohino Anja. 2011. . . D4 Published development or research report or study -
Maaseutumatkailijoiden vertailua Suomessa ja Itävallan Tirolissa
Pesonen Juho, Komppula Raija, Peters Mike, Kronenberg Christopher. 2011. . . D4 Published development or research report or study -
Matkailun taloudelliset vaikutukset Savonlinnan seudulla vuonna 2010. Osa 1: Matkailijoiden rahankäyttö
Tahvanainen Noora, Komppula Raija, Vatanen Eero. 2011. . . D4 Published development or research report or study -
Matkailun taloudelliset vaikutukset Savonlinnan seudulla vuonna 2010. Osa 2: tulo- ja työllisyysvaikutukset. Loppuraportti
Tahvanainen Noora, Vatanen Eero, Komppula Raija. 2011. . . D4 Published development or research report or study -
SF-filmikylä elokuvamatkailukohteena - tutkimus vierailijoiden matkustusmotiiveista
Suni Jarno, Komppula Raija. Teoksessa: Raivo, Petri(toim.) , 2011. Kurkistus kulisseihin: näkökulmia Pohjois-Karjalan elokuvamaakunnan rakentumiseen. s. 49-61. Pohjois-karjalan ammattikorkeakoulu A3 Book section, Chapters in research books -
Savonlinnan seudun matkailullinen kilpailukyky ja yritysten liiketoimintaosaaminen. Raportti
Komppula Raija, Tahvanainen Noora. 2011. . . D4 Published development or research report or study -
Understanding the relationship between push and pull motivations in rural tourism
Pesonen Juho, Komppula Raija, Kronenberg Christopher, Peters Mike. 2011. Tourism review. 66: 32-49 A1 Journal article (refereed), original research -
Using ski destination choice criteria to segment Finnish ski resort customers
Konu Henna, Laukkanen Tommi, Komppula Raija. 2011. Tourism management. 23: 1096-1105 A1 Journal article (refereed), original research -
Determinants affecting the use of an intermediary when buying meeting services
Kokkomäki, J, Laukkanen, T & Komppula, R. 2010. Tourism review. 65: 21-27 A1 Journal article (refereed), original research -
Finland: Touring Cars Finland LTD
Komppula Raija. Teoksessa: Weiermair, Keller, Pechlaner & Go(toim.) , 2010. Innovation and Entrepreneurship. Strategies and Processes for Success in Tourism.. s. 51-58. Erich Schmidt Verlag A3 Book section, Chapters in research books -
How smes with different growth intentions vary in terms of market and brand orientation
Reijonen H, Párdányi Sz, Tuominen S, Laukkanen T & Komppula R. Teoksessa: -(toim.) , 2010. Proceedings of the 26th IMP Conference. s. -. Diamond Congress Kft. A4 Conference proceedings -
Lake Wellness - a practical example of a new service development (NSD) concept in tourism industries
Henna Konu, Anja Tuohino, Raija Komppula. 2010. Journal of vacation marketing. 16: 125-139 A1 Journal article (refereed), original research -
Rural Tourism, a Form of Wellbeing Tourism?
Raija Komppula and Juho Pesonen. Teoksessa: Puczkó, L.(toim.) , 2010. Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference. s. 144-153. A4 Conference proceedings -
Rural Wellbeing Tourism: Motivations and Expectations
Pesonen Juho, Komppula Raija. 2010. Journal of hospitality and tourism management. 17: 150-157 A1 Journal article (refereed), original research -
Santa Holidays: Christmas in Lapland
Reijonen H & Komppula R. Teoksessa: Lovelock C & Wirtz J(toim.) , 2010. Services Marketing. People, Technology, Strategy. Global Edition. Seventh Edition.. s. 105. Pearson B2 Book section -
The adoption of market orientation in SMEs: required capabilities and relation to success
Reijonen H & Komppula R. 2010. Journal of strategic marketing. 18: 19-37 A1 Journal article (refereed), original research -
Benefit Segmentation of Summer tourists: The Case of Savonlinna Region in Finland
Pesonen, Juho, Komppula, Raija ja Laukkanen, Tommi. Teoksessa: Fyall, A., Kozak, M., Andreu, L., Gnoth, J. ja Lebe, S.(toim.) , 2009. 3rd Advances in Tourism Marketing Conference - Marketing Innovations for Sustainable Destinations: Operations, Interactions, Experiences. s. Digitaalinen erillistiedosto. A4 Conference proceedings -
Determinants affecting to the use of an intermediary when buying meeting services
Kaivola, Johanna; Laukkanen, Tommi ja Komppula, Raija. Teoksessa: (toim.) , 2009. Proceedings of the 59th AIEST Conference. s. 0-0. A4 Conference proceedings -
Kesämatkailijoiden segmentointi - Savonlinnan seutu maaseutumatkailukohteena
Juho Pesonen, Raija Komppula ja Tommi Laukkanen. 2009. Maaseudun uusi aika. : 5-19 A1 Journal article (refereed), original research -
Lapin jouluchartertuotteen elinkaari
Raija Komppula, Sanna Hakulinen ja Saila Saraniemi. 2009. Matkailututkimus. 5: 19-42 A1 Journal article (refereed), original research -
Rural development and tourism entrepreneurship in Finland
Raija Komppula. Teoksessa: C.Michael Hall, Dieter K.Muller and Jarkko Saarinen(toim.) , 2009. Nordic Tourism. Issues and Cases.. s. 122-125. Channel View Publications A3 Book section, Chapters in research books -
Selvitys pohjoiskarjalaisten pienten ja keskisuurten yritysten markkinointiosaamisesta
Raija Komppula, Tommi Laukkanen, Hanna-Kaisa Raninen, Helen Reijonen, Niko Suhonen, Sasu Tuominen. 2009. . . Electronic Publications of the University of Joensuu D4 Published development or research report or study -
Ski Destination Profile based on Attributes of Ski Destination Choice
Raija Komppula and Tommi Laukkanen. Teoksessa: Leonardo (Don) A.N. & Xiang (Robert) Li(toim.) , 2009. Proceedings of the 3rd International Conference on Destination Branding and Marketing. s. 238-249. Institute of Tourism Studies A4 Conference proceedings -
THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE
Reijonen, Helen, Laukkanen, Tommi, Komppula, Raija ja Tuominen, Sasu. Teoksessa: (toim.) , 2009. Proceedings of RENT XXIII conference. s. CD-ROM. A4 Conference proceedings -
Tekesin Vapaa-ajan palvelut -ohjelman väliarvioinnin taustaselvitys
Katja Pasanen, Susanna Vanhamäki ja Raija Komppula. 2009. . . Tekes D4 Published development or research report or study -
58th AIEST Conference: real Estate Management in Tourism
Raija Komppula. 2008. Muuttuva Matkailu - tietoa matkailusta ja matkailuelinkeinosta. : 14-16 E1 Popularised article, newspaper article -
Attributes of ski destination choice: A Finnish survey
Laukkanen, Tommi and Komppula, Raija. Teoksessa: (toim.) , 2008. Proceedings of the Australian & New Zealand Marketing Academy Conference. s. -. A4 Conference proceedings -
Capabilities enabling internationalisation of rural tourism businesses in Finland
Saraniemi Saila and Komppula Raija. Teoksessa: (toim.) , 2008. Proceedings of TTRA European Chapter conference, Helsinki 23.-25.4.2008. s. -. A4 Conference proceedings -
Export Success Determinants in Rural Tourism
Raija Komppula, Saila Saraniemi. Teoksessa: Edited by: Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma(toim.) , 2008. Marketing: Shifting the focus from Mainstream to Offbeat. Proceedings of Australia and New Zealand Marketing Academy Conference 2008. s. 1-7. School of Marketing, University of Western Sydney A4 Conference proceedings -
Market orientation in SMEs: Adoption, Required Capabilities and Relation to Success
Reijonen, Helen ja Komppula, Raija. Teoksessa: -(toim.) , 2008. CD-ROM proceedings of RENT XXII - Research in Entrepreneurship and Small Business. s. cd-rom. A4 Conference proceedings -
Selection criterion for ski resort accommodation among mature consumers
Laukkanen, Tommi and Komppula, Raija. Teoksessa: Helander, N, Hannula, M, Ilvonen, I & Seppä, M(toim.) , 2008. EBRF 2008 Conference. s. -. A4 Conference proceedings -
Vacation-Home owner's willingness to lease through an intrmediary - A case study in two Finnish ski resorts
Raija Komppula, Helen Reijonen & Tuomas Timonen. Teoksessa: Peter Keller and Thomas Bieger(toim.) , 2008. Real Estate and Destination Development in Tourism. Succesful Strategies and Instruments.. s. 285-299. A3 Book section, Chapters in research books -
Developing Rural Tourism in Finland through Entrepreneurship
Komppula Raija. Teoksessa: Rhodri Thomas and Marcjanna Augustyn(toim.) , 2007. Tourism in the New Europe. Perspectives on SME Policies and Practices.. s. 123-134. Elsevier A3 Book section, Chapters in research books -
Lapin joulumatkailutuotteen elinkaari. Concorde-lennoista laajamittaiseen joulumatkailuun
Sanna Hakulinen - Raija Komppula - Saila Saraniemi. 2007. . . Matkailun edistämiskeskus C1 Book -
Perception of success and its effect on small firm performance
Helen Reijonen and Raija Komppula. 2007. Journal of Small Business and Enterprise Development. 14: 689-701 A1 Journal article (refereed), original research -
Developing the quality of a Tourist Experience Product in the Case of Nature-Based Activity Services
Komppula Raija. 2006. Scandinavian journal of hospitality and tourism. 6: 136-149 A1 Journal article (refereed), original research -
Does image-research contribute to operative marketing planning: case Finland
Komppula Raija;Tuohino Anja;Peltonen Arvo & Aho Seppo. Teoksessa: Peter Keller & Thomas Bieger(toim.) , 2006. Marketing efficiency in tourism. Coping with volatile demand. s. 159-172. Erich Schmidt Verlag A3 Book section, Chapters in research books -
Guidelines for Professional Activity Services in Tourism - A Discussion about the Quality of a Tourist Experience Product
Komppula Raija. Teoksessa: Bruce Prideaux;Gianna Moscardo;Eric Laws(toim.) , 2006. Managing Tourism and Hospitality Services. Theory and International Applications. s. 115-125. CAB International A3 Book section, Chapters in research books -
Itä-Suomen maaseutumatkailun kysyntätutkimus
Raija Komppula. Teoksessa: Raija Komppula & Mervi Heikkinen(toim.) , 2006. Maaseutumatkailu. palvelua ja yrittäjyyttä. s. 7-47. Pohjois-Karjalan ammattikorkeakoulu B2 Book section -
Maaseutumatkailu: palvelua ja yrittäjyyttä
Raija Komppula & Mervi Heikkinen. 2006. Pohjois-Karjalan ammattikorkeakoulun julkaisuja C. Raportteja. . Pohjois-Karjalan ammattikorkeakoulu C2 Edited book, conference proceedings or special issue of a journal -
Maaseutumatkailuyrittäjyys Pohjois-Karjalassa
Raija Komppula. Teoksessa: Raija Komppula & Mervi Heikkinen(toim.) , 2006. Maaseutumatkailu: palvelua ja yrittäjyyttä. s. 48-80. Pohjois-Karjalan ammattikorkeakoulu B2 Book section -
Performance Determinants in Small and Micro Tourism Business
Raija Komppula & Helen Reijonen. 2006. Tourism review. 61: 13-20 A1 Journal article (refereed), original research -
The Baltics' Accession: Finnish Perspectives
Raija Komppula;Arvo Peltonen;Tom Ylkänen and Taneli Kokkila. Teoksessa: Derek Hall;Melanie Smith and Barbara Marciszweska(toim.) , 2006. Tourism in the New Europe. The Challenges and Opportunities of EU Enlargement. s. 139-153. CAB International A3 Book section, Chapters in research books -
Do female craft entrepreneurs aim to growth in their businesses? - A case study in North Karelia
Helen Reijonen & Raija Komppula. Teoksessa: Anna Liisa Westman (ed.)(toim.) , 2005. Women leave, men remain. Issues of Gender, Welfare and Labour Markets in the Nordic Periphery. s. 194-207. North Karelia Polytechnic B2 Book section -
Experience design in tourism
Haahti;Antti & Komppula;Raija. Teoksessa: Buhalis;Dimitrios & Costa;Carlos(toim.) , 2005. Tourism business frontiers: consumers, products and industry. s. 101-110. Elsevoer, Butterworth-Heinemann B2 Book section -
Organic images of Finland
Komppula Raija & Saraniemi Saila. 2005. Tourism today. : 37-51 A1 Journal article (refereed), original research -
Organic images of Finland on European markets
Komppula Raija;Saraniemi Saila. Teoksessa: (toim.) , 2005. Tourism Today. s. . A3 Book section, Chapters in research books -
Pursuing Customer Value in Tourism. A Rural Tourism Case Study
Komppula Raija. 2005. Journal of hospitality and tourism. 3: 83-104 A1 Journal article (refereed), original research -
Success through customer-value -based market-innovation - case nature-based experiences for niche markets
Komppula Raija. Teoksessa: Keller;Peter & Bieger;Thomas(toim.) , 2005. Innovation in Tourism - Creating customer value. s. 91-102. AIEST A3 Book section, Chapters in research books -
Commitment to cooperation - a key to effective networking in tourism industry
Komppula Raija. Teoksessa: Keller;Peter & Bieger;Thomas(toim.) , 2004. The Future of Small and Medium sised enterprises in tourism. s. 163-178. AIEST A3 Book section, Chapters in research books -
Craft entrepreneur's growth-motivation - a case study of female entrepreneurs in North Karelia
Reijonen Helen ja Komppula Raija. 2004. University of Joensuu, Department of Business and Economics, Discussion papers. . Joensuun yliopisto D4 Published development or research report or study -
Differences in image of Finland in seven target markets in Europe
Raija Komppula ja Saila Saraniemi. Teoksessa: Rory MacLellan;Tom Baum;Alistair Goldsmith etc.(toim.) , 2004. Proceedings of Tourism: State of art II 27-30 June 2004, Glasgow, UK. s. . The Scottish Hotel School, University of Strathclyde A3 Book section, Chapters in research books -
Differences in image of Finland in seven target markets in Europe
Komppula Raija;Saraniemi Saila. Teoksessa: (toim.) , 2004. Proceedings of Tourism: State of the art II 27-30 June 2004. s. . A3 Book section, Chapters in research books -
Kolin matkailututkimus: kysyntä ja tarjonta
Komppula Raija. Teoksessa: Lasse Lovén (toim.)(toim.) , 2004. Tutkittu ja tuntematon Koli. Kolin kansallispuiston tutkimusseminaari 24.-25.4.2002. s. 113-122. Metsäntutkimuslaitos, Joensuun tutkimuskeskus B2 Book section -
Maaseutumatkailu: maaseudun vai matkailun kehittämistä, asiakkaan vai yrittäjän lähtökohdista
Komppula Raija. Teoksessa: Hilkka Lassila;toim.(toim.) , 2004. Maaseutumatkailun tarkastelua. s. 5-29. Savonia ammattikorkeakoulu, Savonia Business B2 Book section -
Market orientation as a success factor in small and micro businesses - a study of three branches of industry in Eastern Finland
Raija Komppula. Teoksessa: Turku schlool of economics(toim.) , 2004. Proceedings of the efmd 34th EISB Conference 8-10 September 2004, Turku, Finland. s. 26. A3 Book section, Chapters in research books -
Pk-yrityksen kansainvälistyminen, kasvu ja menestys Pohjois-Karjalassa - Esitutkimus 2003
Komppula;Raija;Timo Lautanen ja Jaakko Löppönen. 2004. Spatia raportteja. . D4 Published development or research report or study -
SMEs in Tourism: An International Review - Finland
Arvo Peltonen;Raija Komppula;Hannu Ryhänen. Teoksessa: Alison Morrison & Rhodi Thomas (eds.)(toim.) , 2004. SMEs in Tourism: An International Review. s. 25-33. ATLAS Special Interest Group: Tourism SMEs Research Network A3 Book section, Chapters in research books -
Success and Growth in Rural Tourism Micro-Businesses in Finland: Financial or Life-Style Objectives
Komppula;Raija. Teoksessa: Rhodri Thomas;editor(toim.) , 2004. Small Firms in Tourism. International Perspectives. s. 115-138. Elsevier Ltd A3 Book section, Chapters in research books -
Success factors in small and micro businesses - a study of three branches of industry in North Karelia
Raija Komppula. 2004. University of Joensuu, Department of Business and Economics, Discussion papers. . Joensuun yliopisto D4 Published development or research report or study -
Suomen matkailumaakuva päämarkkinamaissa
Anja Tuohino & Arvo Peltonen;Seppo Aho;Stella Eriksson;Raija Komppula & Kati Pitkänen. 2004. . . Matkailun edistämiskeskus C1 Book -
Kehittämisverkostot omista tarpeista: Kylä voi olla matkailutuote
Komppula Raija. 2003. Maaseutu Plus. : 7 E1 Popularised article, newspaper article -
Maaseutumatkailun kehittäminen on koko kylän toimintaa
Komppula Raija. 2003. MaaseutuMatkailu. : 27-28 E1 Popularised article, newspaper article -
Rural Tourism Micro-Businesses in Finland: Financial or Lifestyle Objectives
Komppula Raija. Teoksessa: Laitinen Markku;Hottola Petri(toim.) , 2003. Muuttuva Matkailu IAST Special Issue. s. 69-74. Matkailuosaamisen tietokeskus, matkailualan verkostoyliopisto B2 Book section -
Spontaanit imagot seitsemällä päämarkkina-alueella Euroopassa
Saraniemi Saila & Raija Komppula. 2003. . . Matkailun edistämiskeskus E2 Popularised monograph -
Spontaanit mielikuvat Suomesta seitsemällä päämarkkina-alueella Euroopassa
Saraniemi Saila;Komppula Raija. 2003. Metsähallituksen metsätalouden julkaisuja. . Matkailun edistämiskeskus E2 Popularised monograph -
Yrittäjyys, menestys ja kasvu - näkökulmia yrittäjyyskeskusteluun
Komppula Raija. 2003. Karjalainen. : E1 Popularised article, newspaper article -
Definitions of Growth and Success - Case Studies in Finnish Rural Tourism
Komppula Raija. Teoksessa: University of Kuopio(toim.) , 2002. CD-ROM proceedings of 12th Nordic Conference on Small Business Research. Creating Welfare and Prosperity Through Entrepreneurship. Kuopio, May 26-28 2002.. s. . A3 Book section, Chapters in research books -
Firm Growth or Entrepreneur's Well-Being?
Komppula Raija. Teoksessa: Arola Esa;Kärkkäinen Jouni;Siitari Maija-Liisa(toim.) , 2002. Tourism and Well-Being. s. 64-73. B2 Book section -
Luontoelämys matkailutuotteeksi - markkinoinnin näkökulma tuotekehitykseen
Komppula Raija. Teoksessa: Saarinen Jarkko;Järviluoma;Jari(toim.) , 2002. Luonto matkailukohteena: virkistystä ja elämyksiä luonnosta.. s. . A3 Book section, Chapters in research books -
Matkailuyrityksen tuotekehitys
Komppula Raija;Boxberg Matti. 2002. . . Edita D5 Textbook, professional manual or guide -
Success in Rural Tourism Micro-Business. Financial or Life-Style Objectives?
Komppula Raija. Teoksessa: Universitat Autonoma de Barcelona.(toim.) , 2002. Proceedings of RENT XVI, Research in Entrepreneurship and Small Business. 16th Workshop, November 21-22, 2002, Barcelona, Spain. Conference Proceedings, Vol. 1.. s. 242-264. A3 Book section, Chapters in research books -
Verkostot kylämatkailun voimavarana
Komppula Raija. Teoksessa: Loven Lasse (ed.)(toim.) , 2002. Local and Global Heritage - Proceedings of the Heritage Seminars at Koli National Park and National Landscape in Finland 8.-9. August 2001.. s. 83-98. B2 Book section -
Voiko matkailuyritys tuottaa elämyksiä? Keskustelua matkailutuotteesta ja tuotekehityksestä
Komppula Raija. Teoksessa: Saarinen Jarkko (toim.)(toim.) , 2002. Elämys. Teollisuutta, taloutta vai jotakin muuta?. s. 55-71. Lapin yliopisto B2 Book section