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Yuanyuan  Cheng

Yuanyuan Cheng

Doctoral Researcher

PhD Candidate in International Business

Business School, Faculty of Social Sciences and Business Studies

[email protected] | +358 50 351 0472

Research area:

Internationalization, business models.

Research focus:

Marie Sklodowska-Curie Actions (MSCA) Horizon Europe project, DESTINY: International business model transformation of firms producing sustainable bio-based materials, focusing on strategic adaptation, partnership frameworks, and global value chain alignment under sustainability pressures.