ANDREAS FüRST

Professori

Yhteystiedot

Organisaatio

Yhteiskuntatieteiden ja kauppatieteiden tiedekunta, Kauppatieteiden laitos

Sähköposti

andreas.furst@uef.fi

Puhelin

-

Tutkimusryhmät - UEF

International Business and Sales Management (IBS)

Julkaisut

Fürst, Andreas; Pečornik, Nina; Binder, Christian. 2020. All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product's Primary Function? Journal of retailing 2021; 97 3: 439-458. 2020
Prigge, JK; Homburg, C; Furst, A. 2018. Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting. Industrial Marketing Management 68: 56-73. 2018
Fürst Andreas, Leimbach Martin, Prigge Jana-Kristin. 2017. Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing 81 January: 59-82. 2017
Kuehnl C, Fürst A, Homburg C, Staritz M. 2017. Toward a Differentiated Understanding of the Value-Creation Chain. BRITISH JOURNAL OF MANAGEMENT 28 3: 444-463. 2017
Fürst Andreas. 2016. Verfahren zur Messung der Kundenzufriedenheit im Überblick. Teoksessa: Homburg Christian (toim.) Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen. Springer gabler. s. 125-156. 2016
Fürst Andreas, Thron Jesko, Scheele Dirk, Marsh Nina, Hulemann René. 2015. The neuropeptide oxytocin modulates consumer brand relationships. Scientific Reports 5: 14960. 2015