ANDREAS FüRST

Yhteystiedot

TUTKIMUSRYHMÄT - UEF

• 
  International Business and Sales Management (IBS)

Julkaisut

• Fürst, Andreas; Pecornik, Nina; Binder, Christian. 2021. All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product's Primary Function? Journal of retailing in press, corrected proof: -. 2021
• Prigge, JK; Homburg, C; Furst, A. 2018. Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting. Industrial Marketing Management 68: 56-73. 2018
• Fürst Andreas, Leimbach Martin, Prigge Jana-Kristin. 2017. Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing 81 January: 59-82. 2017
• Kuehnl C, Fürst A, Homburg C, Staritz M. 2017. Toward a Differentiated Understanding of the Value-Creation Chain. BRITISH JOURNAL OF MANAGEMENT 28 3: 444-463. 2017
• Fürst Andreas. 2016. Verfahren zur Messung der Kundenzufriedenheit im Überblick. Teoksessa: Homburg Christian (toim.) Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen. Springer gabler. s. 125-156. 2016
• Fürst Andreas, Thron Jesko, Scheele Dirk, Marsh Nina, Hulemann René. 2015. The neuropeptide oxytocin modulates consumer brand relationships. Scientific Reports 5: 14960. 2015