HELEN REIJONEN

Yhteystiedot

Avainsanat

Tutkimusryhmät - UEF

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  Kestävä Ruokakasvatus ja Ruokahävikki
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  Markkinoinnin ja kuluttajakäyttäytymisen tutkimusryhmä
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  POWER (Placement Opportunities with Entrepreneurial Reach) -hanke
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  RESOURCE - Sustainable Resource Society: Circular Economy, Energy and Raw Materials

PROJEKTIT - UEF

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  FOEBE (FOstering Entrepreneurship for the BioEconomy) -hanke
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  Kansainvälinen vähittäiskauppa

Julkaisut

• Pollari, Milja; Hokkanen, Johanna; Eronen, Lasse; Reijonen, Helen; Murphy, Jamie; Autio, Minna; Elorine, Anna-Liisa. 2022. Perusopetuksen opettajat ruokakasvattajina - kohti kestävää ruokakäyttäytymistä edistäviä opetus- menetelmiä Ainedidaktiikka 5 3: 5-27. 2022
• Reijonen, Helen; Saastamoinen, Jani; Tammi, Timo. 2021. The importance of SMEs' network partners in consortium bidding for public sector tenders International journal of public sector management 2022; 35 1: 1-15. 2021
• Pajunen, Kati; Saastamoinen, Jani; Reijonen, Helen; Sjögrén, Helen; Syrjä, Pasi. 2021. A digital divide and its determinants: leaders and laggards in the digitalisation of Finnish accounting firms International journal of accounting, auditing and performance evaluation 16 4: 393-414. 2021
• Reijonen, Helen; Bellman, Steven; Murphy, Jamie; Kokkonen, Henna. 2021. Factors related to recycling plastic packaging in Finland's new waste management scheme Waste management 131: 88-97. 2021
• Elorinne, Anna-Liisa; Eronen, Lasse; Pollari, Milja; Hokkanen, Johanna; Reijonen, Helen; Murphy, Jamie. 2020. Investigating Home Economics Teachers' Food Waste Practices and Attitudes Journal of teacher education for sustainability 22 1: 6-20. 2020
• Matkailuliiketoimintaa teoriasta käytäntöön. Konu, Henna; Pesonen, Juho; Reijonen, Helen. 2020 2020
• Matkailuyrittäjyyden erityispiirteet. Reijonen, Helen / Matkailuliiketoimintaa teoriasta käytäntöön. 2020. 2020
• Saastamoinen, Jani; Reijonen, Helen; Tammi, Timo. 2020. SMEs' market orientation toward public sector customers in public procurement International journal of public sector management 34 1: 1-16. 2020
• Tammi, T; Saastamoinen, J; Reijonen, H. 2020. Public procurement as a vehicle of innovation - What does the inverted-U relationship between competition and innovativeness tell us? Technological forecasting and social change 153: 119922. 2020
• Should SMEs collaborate in public sector tenders? Networks in bidding consortia. Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo / ISBE 2018 Conference Proceedings. 2018. 2018
• Saastamoinen, Jani; Tammi, Timo; Reijonen, Helen. 2018. E-procurement and SME involvement in public procurement of innovations: an exploratory study International Journal of Procurement Management 11 4: 420-442. 2018
• Networks and relationships in SMEs - a content analysis of microbrewery relationships. Pesonen, Juho; Waehning, Nadine; Reijonen, Helen; Karampela, Maria / Freedom Through Marketing: Looking Back, Going Forward. 2018. 2018
• Entrepreneurial Ecosystems in Finland: Perspective of Trust. Ikonen, Mirjami; Reijonen, Helen / Proceedings of the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018). 2018. 2018
• Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?. Reijonen, Helen; Saastamoinen, Jani; Tammi, Timo / Geography, Open Innovation and Entrepreneurship. 2018. 2018
• Buratti Andrea, Hirvonen Saku, Reijonen Helen, Laukkanen, Tommi. 2017. How strategic orientations predict business growth in global versus local B2B markets?. Teoksessa: Haws Kelly L, Houston Mark B, Noble Charles H (toim.), 2017 Summer AMA Conference: Innovations and Sustainability in Marketing. Proceedings of the AMA Conference 28. s. G25-G26. 2017
• Nagy G, Megehee CM, Woodside AG, Laukkanen T, Hirvonen S, Reijonen H. 2017. Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances. Industrial Marketing Management 65: 100-128. 2017
• Saastamoinen Jani, Reijonen Helen, Tammi TImo. 2017. The Role of Training in Dismantling Barriers to SME Participation in Public Procurement. Journal of Public Procurement 17 1: 1-30. 2017
• Saastamoinen Jani, Tammi Timo, Reijonen Helen. 2017. The Role of Electronic Procurement Service in Facilitating SMEs' Involvement in Public Innovation Procurement. Teoksessa: - (toim.), ISBE 2016 Papers. 2017
• Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo. 2017. Should SMEs pursue public procurement to improve innovative performance? Technovation 2018; 69: 2-14. 2017
• Tammi, Timo, Saastamoinen, Jani, Reijonen, Helen. 2017. Does the inverted-u relationship between competition and innovativeness help to regenerate public procurement for innovation. Teoksessa: Vitor da Conceicao Goncalves, J. Augusto Felicio & Helena Martins Goncalves (toim.), 7th Gika Conference Proceedings "Innovation, Knowledge, Judgement and Decision-Making as Virtuous Cycles". Thomson reuters. s. 525-526. 2017
• Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2016. The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps. Journal of Brand Management 23 3: 306-326. 2016
• Tammi Timo, Reijonen Helen, Saastamoinen Jani. 2016. Are entrepreneurial and market orientations of small and medium-sized enterprises associated with targeting different tiers of public procurement?. Environment and Planning C: Government and Policy [published online 6 Sept 2016]: 1-19. 2016
• Reijonen Helen, Tammi Timo, Komppula Raija, Hokkila Kirsi, Puusa Anu. 2016. Values as a determinant of entrepreneurial intentions. Teoksessa: Tukiainen Markku, Hiltunen Saara, Babashkina Roseanna (toim.), Healthy aging in digitized societies, HeADS `2016 : proceedings of the 1st summer workshop of international conference on innovation & entrepreneurship in management, wellbeing and smart health. Itä-suomen yliopisto. s. 296-298. 2016
• Reijonen Helen, Saastamoinen Jani, Tammi Timo. 2016. Does collaboration with public and private sector actors in public procurement of innovations improve SME competitiveness?. Teoksessa: Bernhard Irene (toim.), Uddevalla Symposium 2016 - Geography, Open innovation, Diversity and Entrepreneurship. Revised papers presented at the 19th Uddevalla Symposium, 30 June - 2 July, 2016, London, United Kingdom. Research reports 2016:5, University West. University West. s. 531-551. 2016
• Reijonen H, Komppula R, Kokkonen H, Ryynänen H. 2016. Challenges and benefits of developing a service-oriented business model in small firms - a case study from Finland. Teoksessa: Russo-Spena, T. and Mele, C. (eds.) (toim.), What's ahead in service research? New perspectives for business and society. RESER, University of Naples "Federico II". s. 84-102. 2016
• Reijonen H, Buratti A, Hirvonen S, Laukkanen, T. 2015. An examination of strategic orientation profiles of low- and high-performing international SMEs. Teoksessa: Ashish Sinha, Jack Cadeaux & Tania Bucic (toim.), Proceedings of 2015 ANZMAC conference: Innovation and growth strategies in marketing. 2015
• Saastamoinen, Jani, Reijonen, Helen, Tammi, Timo. 2015. SMEs' strategic orientations in public procurement: Local or national customers?. Teoksessa: na (toim.), ISBE 2015 Papers. 2015
• Reijonen Helen, Hirvonen Saku, Nagy Gábor, Laukkanen Tommi, Gabrielsson Mika. 2015. The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets. Industrial Marketing Management 51: 35-46. 2015
• Uutta kohti! Vinkkejä palveluliiketoiminnan kehittämiseen. Reijonen Helen, Kokkonen Henna. 2015 2015
• Pohjoiskarjalaisten yritysten ja julkisorganisaatioiden palveluliiketoimintaosaaminen ja kehittämistarpeet. Reijonen Helen, Komppula Raija, Kokkonen Henna. 2015 2015
• Nagy Gábor, Laukkanen Tommi, Reijonen Helen, Hirvonen Saku, Berács József. 2015. The Way out of Crisis: How SMEs in Developed and Developing Economies allocate their Strategic Resources to Boost Market Performance under Non-Normal Course of Events. Teoksessa: Luk Warlop, Steve Muylle (toim.), EMAC 2015. European Marketing Academy. European Marketing Academy Conference 44. s. 1-7. 2015
• Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku. 2015. Does market orientation pay off without brand orientation? A study of small business entrepreneurs. Journal of Marketing Management [epub ahead of print 22 Dec 2015]: -. 2015
• Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2015. Service orientation, market performance and firm size - An examination of differences between micro firms and small and medium-sized firms. Teoksessa: Ashish Sinha, Jack Cadeaux, Tania Bucic (toim.), 2015 ANZMAC conference: Innovation and growth strategies in marketing, Nov 20 - Dec 2, Sydney Australia: Conference Proceedings. 2015
• Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina. Puusa Anu, Reijonen Helen, Juuti Pauli, Laukkanen Tommi. 2014 2014
• Laukkanen Maria, Ryynänen Harri, Komppula Raija, Reijonen Helen. 2014. Moving towards the service logic in the public sector - multiple case study in Finland. Presented at the International Research Symposium in Service Management: -, Proceedings of the International Research Symposium in Service Management. June 8-12, 2014, Pärnu, Estonia. -. 2014
• Reijonen Helen, Párdányi Szandra, Tuominen Sasu, Laukkanen Tommi, Komppula Raija. 2014. Are growth-oriented SMEs more likely to adopt market and brand orientations?. JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT 21 2: 250-264. 2014
• Reijonen Helen, Tammi Timo, Saastamoinen Jani. 2014. SMEs and public sector procurement: Does entrepreneurial orientation make a difference?. International Small Business Journal 34 4: 468-486. 2014
• Ristimäki Päivi, Reijonen Helen, Ryynänen Harri, Komppula Raija. 2014. Business Model Canvas as 'a thought experimentation model' in search for a service-based business logic: Toivonen Marja, Reser 2014 Proceedings.Reser, VTT. 1415. 2014
• Sasu Tuominen, Tommi Laukkanen, Saku Hirvonen, Helen Reijonen. 2014. How does internal branding affect performance?: Rodoula H. Tsiotsou and Yannis Hajidimitriou, Services Marketing in the New Economic and Social Landscape.University of Macedonia. AMA SERVSIG 2014- International Service Research Conference Proceedings, AMA SERVSIG 2014- International Service Research C. 26-31. 2014
• Tammi Timo, Saastamoinen Jani, Reijonen Helen. 2014. Market orientation and SMEs' activity in public sector procurement participation. Journal of Public Procurement 14 3: 304-327. 2014
• Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H. Pasanen, M. 2013. The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland. International Marketing Review 30 6: 510-535. 2013
• Laukkanen, T., Hirvonen, S., Reijonen, H.. 2013. The effect of strategic orientations on SME growth in shrinking markets: Vlasic, G., Pavicic, J., Langer, J., Proceedings of the 2013 Winter Global Business Conference. 143-154. 2013
• Hirvonen, S., Reijonen, H., Laukkanen, T.. 2013. Adoption of Multiple Strategic Orientations in SMEs: An Explorative Comparison, Proceedings of the European Marketing Academy (EMAC) 42nd Annual Conference. -. 2013
• Kokkonen Henna, Komppula Raija, Reijonen Helen. 2013. Small Firm Marketing Training and Its Effectiveness, ANZMAC2013 Conference proceedings. 7 s.. 2013
• Itäsuomalaisten pk-yritysten markkinointiosaamisen kehittäminen -hankkeen loppuraportti. Koulutukset ja niiden vaikuttavuus. Reijonen Helen, Kokkonen Henna, Komppula Raija. 2013 2013
• Hirvonen S., Laukkanen, T., Reijonen, H.. 2013. The brand orientation-performance relationship: An examination of moderation effects. Journal of Brand Management 20 8: 623-641. 2013
• Akatemiasta markkinapaikalle. Johtaminen ja markkinointi aikansa kuvina. Puusa Anu, Reijonen Helen, Juuti Pauli, Laukkanen Tommi. 2012 2012
• Reijonen Helen, Komppula Raija. 2012. Blancco: Selling to Businesses - The Stakes Are Much, Much Higher: Kotler, P. ja Armstrong, G., Principles of Marketing, Fourteenth Edition. 188-189. 2012
• Reijonen Helen, Laukkanen Tommi, Komppula Raija, Tuominen Sasu. 2012. Are Growing SMEs More Market-Oriented and Brand-Oriented? JOURNAL OF SMALL BUSINESS MANAGEMENT 50 4: 699-716. 2012
• Reijonen Helen, Párdányi Szandra, Hirvonen Saku, Laukkanen Tommi. 2012. Entrepreneurial marketing orientation (EMO): An empirical test, Proceedings of the EMAC European Marketin Academy 41st Annual Conference. 146. 2012
• Reijonen Helen. 2011. Markkinaorientaatio yrityksen kilpailukyvyn perustana: Puusa, A. ja Reijonen, H. (toim.), Aineeton pääoma organisaation voimavarana.UNIpress. 355-367. 2011
• Puusa, Anu & Reijonen, Helen. 2011. Johdanto: Organisaatioiden rakenteellinen pääoma ja sen yhteys yrityksen kilpailukykyyn: Puusa, Anu & Reijonen, Helen, Aineeton pääoma organisaation voimavarana.UNIpress. 307-315. 2011
• Puusa, Anu & Reijonen, Helen. 2011. Johdanto: Mielikuvat organisaation aineettomana suhdepääomana.. Teoksessa: Puusa, Anu & Reijonen, Helen (toim.), Aineeton pääoma organisaation voimavarana.UNIpress. ss. 175-180. 2011
• Puusa Anu, Reijonen, Helen. 2011. Johdanto: Aineeton pääoma organisaation voimavarana: Puusa Anu, Reijonen Helen, Aineeton pääoma organisaation voimavarana.UNIpress. 8-18. 2011
• Pohjoiskarjalaisten pk-yritysten markkinointiosaaminen ja koulutustarpeet. Kokkonen Henna, Reijonen Helen. 2011 2011
• Puusa Anu, Reijonen Helen. 2011. Johdanto: Yksilöllinen ja yhteisöllinen inhimillinen pääoma organisaatiossa: Puusa Anu, Reijonen Helen, Aineeton pääoma organisaation voimavarana.. 19-29. 2011
• Laukkanen T., Hirvonen S., Reijonen H., Tuominen S.. 2011. How market orientation determines high brand orientation in SMEs?: -, Proceedings of the 40th European Marketing Academy Conference. -. 2011
• Hirvonen, S., Laukkanen, T., Reijonen, H.. 2011. The Brand Orientation-Performance Relationship and Industrial Contingencies - Some Empirical Evidence of Moderating Effects: -, Proceedings of the ANZMAC 2011 Conference. -. 2011
• Aineeton pääoma organisaation voimavarana. Puusa, Anu, Reijonen, Helen. 2011 2011
• Laukkanen T., Nagy G., Hirvonen S., Reijonen H., Pasanen M.. 2011. The effect of strategic orientations on business growth - a cross-national study: -, Proceedings of the ANZMAC Conference. -. 2011
• Reijonen H & Lavikainen I. 2010. The Impact of Interviewing an Entrepreneur on University Students' Entrepreneurial Attitudes: Neuvonen-Rauhala, M-L, Innovation and Entrepreneurship in Universities. The Proceedings of the 3rd international FINPIN 2010 Conference Joensuu, Finland, April 25-27, 2010.Tampereen Yliopistopaino (Juvenes Print). 131-138. 2010
• Reijonen H. 2010. Do all SMEs practice same kind of marketing?. JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT 17 2: 279-293. 2010
• Reijonen H, Párdányi Sz, Tuominen S, Laukkanen T & Komppula R. 2010. How smes with different growth intentions vary in terms of market and brand orientation: -, Proceedings of the 26th IMP Conference.Diamond Congress Kft.. -. 2010
• Reijonen H & Komppula R. 2010. Santa Holidays: Christmas in Lapland: Lovelock C & Wirtz J, Services Marketing. People, Technology, Strategy. Global Edition. Seventh Edition..Pearson. 105. 2010
• Reijonen H & Laukkanen T. 2010. Customer relationship oriented marketing practices in SMEs. Marketing Intelligence & Planning 28 2: 115-136. 2010
• Reijonen H & Komppula R. 2010. The adoption of market orientation in SMEs: required capabilities and relation to success. Journal of Strategic Marketing 18 1: 19-37. 2010
• Párdányi, S; Tuominen S; Reijonen, H., Laukkanen, T.. 2010. Growth willingness and market orientation as antecedents of brand orientation: Ballantine P and Finsterwalder J, Proceedings of the ANZMAC Conference.Department of Management, College of Business and Economics, University of Canterbury. -. 2010
• Laukkanen T, Tuominen S & Reijonen H. 2010. Market Orientation And Brand Orientation: Drivers Of SME Performance?: Beckmann SC, Ringberg T & Ritter T, 39th EMAC Conference, Copenhagen, Denmark, June 1-4. 261. 2010
• Reijonen, Helen, Laukkanen, Tommi, Komppula, Raija ja Tuominen, Sasu. 2009. THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE, Proceedings of RENT XXIII conference. CD-ROM. 2009
• Reijonen, Helen. 2009. Role and Practices of Marketing in SMEs. 2009
• Selvitys pohjoiskarjalaisten pienten ja keskisuurten yritysten markkinointiosaamisesta. Raija Komppula, Tommi Laukkanen, Hanna-Kaisa Raninen, Helen Reijonen, Niko Suhonen, Sasu Tuominen. 2009 2009
• Tuominen, S., Laukkanen, T. and Reijonen, H.. 2009. Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?, ANZMAC (Australian and New Zealand Marketing Academy) Conference Proceedings, Melbourne, Australia, November 30 - December 2, 2009.. 1-6. 2009
• Reijonen, Helen ja Komppula, Raija. 2008. Market orientation in SMEs: Adoption, Required Capabilities and Relation to Success. Teoksessa: - (toim.), CD-ROM proceedings of RENT XXII - Research in Entrepreneurship and Small Business. ss. cd-rom. 2008
• Raija Komppula, Helen Reijonen & Tuomas Timonen. 2008. Vacation-Home owner's willingness to lease through an intrmediary - A case study in two Finnish ski resorts: Peter Keller and Thomas Bieger, Real Estate and Destination Development in Tourism. Succesful Strategies and Instruments.. 285-299. 2008
• Helen Reijonen. 2008. Understanding the small business owner: what they really aim at and how this relates to firm performance: A case study in North Karelia, Eastern Finland. Management Research News 31 8: 616-629. 2008
• Helen Reijonen and Raija Komppula. 2007. Perception of success and its effect on small firm performance. Journal of Small Business and Enterprise Development 14 4: 689-701. 2007
• Helen Reijonen. 2007. Entrepreneurs' Subjective measures of Success and Their Influence on Growth of Micro-Businesses - A Case Study among craft and Rural Tourism Entrepreneurs in North Karelia: -, ISCB 2007 Conference Proceedings, cd-rom. cd-rom. 2007
• Helen Reijonen. 2007. Yrittäjyyden monet kasvot. Teoksessa: Risto Ikonen;Eeva Karttunen (toim.) (toim.), Kytkentöjä yrittäjyyskasvatukseen. Näkökulmia taloudellisen yritteliäisyyden edistämiseen..Pohjois-Karjalan ammattikorkeakoulu. Pohjois-Karjalan ammattikorkeakoulun julkaisuja A: Tutkimuksia. ss. 28-40. 2007
• Ulla Tolvanen & Helen Reijonen. 2007. Opinnäytetyön ohjaaminen - vuorovaikutusta ja molemminpuolista oppimista. Peda-Forum 2: 17-19. 2007
• Raija Komppula & Helen Reijonen. 2006. Performance Determinants in Small and Micro Tourism Business. Tourism Review 61 4: 13-20. 2006
• Helen Reijonen & Raija Komppula. 2005. Do female craft entrepreneurs aim to growth in their businesses? - A case study in North Karelia: Anna Liisa Westman (ed.), Women leave, men remain. Issues of Gender, Welfare and Labour Markets in the Nordic Periphery.North Karelia Polytechnic . North Karelia Polytechnic Publications. 194-207. 2005
• Craft entrepreneur's growth-motivation - a case study of female entrepreneurs in North Karelia. Reijonen Helen ja Komppula Raija. 2004 2004