
Saara Julkunen
Professori
Kauppatieteiden laitos, Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
saara.julkunen@uef.fi | 040 355 3365
Tutkimusryhmät
Projektit
Julkaisut
36 kappaletta-
Are you afraid of shopping? consumers’ adaptive responses under crises
Julkunen, Saara; Koponen, Jonna; Hartikka, Elli. 2023. International review of retail, distribution and consumer research. [Epub ahead of print 10 Oct 2023]: 1-20 -
The Role of Entrepreneurial Orientation in the Process of Sales Digitalization among Internationalizing Growth-Oriented SMEs
Heikinheimo, Minna; Julkunen, Saara; Koponen Jonna; Jokiniemi Sini. 2023. Proceedings of the annual Global Sales Science Institute Conference -
Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model
Gabrielsson, Mika; Raatikainen, Markus; Julkunen, Saara. 2022. Management international review. 62: 137-168 -
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina; Julkunen, Saara Maria. 2022. European journal of marketing. 56: 194-235 -
Understanding Value Creation through Digital and In-Person Communication in Solution Selling Process
Julkunen, Saara; Koponen, Jonna; Nickell, David. 2022. Nordic journal of business. 71: 5-25 -
An intercultural, interpersonal relationship development framework
Koponen, Jonna; Julkunen, Saara; Gabrielsson, Mika; Bolman Pullins, Ellen. 2021. International marketing review. 38: 1189-1216 -
Can exporting SMEs benefit from extending longer payment periods?
Julkunen, Saara; Mättö, Markus; Niskanen, Mervi; Niskanen, Max. 2021. International journal of export marketing. 4: 306-323 -
Myykö hyvä tuote itse itsensä? B2B-ratkaisumyynnissä tarvitaan edelleen asiantuntevaa myyjää
Koponen, Jonna; Julkunen, Saara. 2021. LUT-uutiset. : - -
The importance of the knowledge sharing structures in sales units in fostering a firm's innovation process
Ylönen, Katariina; Puusa, Anu; Julkunen, Saara. 2021. Proceedings of the annual Global Sales Science Institute Conference -
Understanding the European Business Environment in Esports: An Ecosystem Perspective
Julkunen, Saara; Raatikainen, Markus; Rollins, Minna; Pennanen, Mikael. 2021. Nordic journal of business. 70: 39-58