Yuanyuan Cheng
Doctoral Researcher
PhD Student in International Business
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 351 0472
Research area:
Sustainable business models, scaling, bio-based textiles.
Research focus:
Marie Sklodowska-Curie Actions (MSCA) Horizon Europe project, DESTINY: International business models and scaling of bio-based textile firms, focusing on organisational development, consumer preferences, stakeholder engagement, and global value chain alignment under sustainability pressures.
