Tourism Business

Research group Tourism Business is part of Centre for Tourism Studies, which is the leading actor in tourism business Research in Finland. Our focus areas in research are: *wellbeing tourism and nature based tourism * sustainable and responsible tourism business * information technology and digitalization in Tourism*.

The research group Tourism Business is concerned with understanding the creation, development and communication of customer value based experiences in tourism business destinations including networking and competitive stakeholders. The group pursues an understanding of customer value expectations among different leisure and tourist segments and an understanding of the management of these expectations.

In our research, nature, and lakes and forests in particular, is understood as a resource and environment for nature based tourism experiences, which are co-created with customers and service providers, with an overall mission of economically, ecologically and socio-culturally sustainable activities, aiming to wellbeing of tourists and the society. We are concerned with understanding the creation, development and communication of customer value-based experiences in tourism destinations including networking and competitive stakeholders. The group pursues an understanding of customer value expectations among different tourist segments and an understanding of the management of these expectations. Some of the topics of our Research group, e.g. Social Tourism, are primarily interdisciplinary, striving from findings between disciplines.

Homepage of research group

Keywords

experience fishing tourism forest-based tourism nature based tourism recreational fishing responsibility communication responsible tourism service development social tourism sustainable tourism tourism tourism business tourist product well-being tourism