Nino Ruusunen - UEFConnect

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consumer behavior sensory marketing

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12/12 items

Beyond Touch? : Consumer Behavior Across Physical and Digital Environments
Ruusunen, Nino, 2025, Publications of the University of Eastern Finland : dissertations in social sciences and business studies. G5 Doctoral dissertation (article)
Rating with the senses: How sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; Ruusunen, Nino; Wang, Yuyu, 2024, Psychology and marketing, 2025; 42, 1, 159-174. A1 Journal article (refereed), original research
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi, 2023, International journal of information management, 70, 102622. A1 Journal article (refereed), original research
The Subtle Scent of Sustainability: Understanding the Role of Congruent Scents in Consumers' Willingness to Pay for Green Products
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi, 2023, Itä-Suomen yliopisto. Abstract
Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi , 2022, Bui, Tung X., Proceedings of the 55th Hawaii International Conference on System Sciences, 1781-1790. A4 Conference proceedings
How visual perception influences hedonic shopping experience in a 360-virtual store?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi, 2022, Proceedings of the European Marketing Academy. Abstract
Olfactory priming in consumer research: Bibliometric literature review
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi, 2022, Proceedings of the European Marketing Academy. Abstract
Reconsidering consumer need for touch: Latent class analysis and purchase experience in a 360-virtual store
Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi, 2022, ICIS 2022 Proceedings, 1-9, International Conference on Information Systems. A4 Conference proceedings
Scent With A Mission: Does The Effect Of Scent On Sales Differ Over Temporal Factors?
Halinen, Marianna; Ala-Aho, Anssi; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi, 2022, ANZMAC conference proceedings. Abstract
The sampling order moderates the realtionship between autotelic need for touch and willingness-to-pay
Ruusunen, Nino; Laukkanen, Tommi, 2022, American Marketing Association. Abstract
Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Laukkanen, Tommi; Xi, Nannan; Hallikainen, Heli; Ruusunen, Nino; Hamari, Juho, 2022, International journal of information management, 63, 102455. B1 Non-refereed journal articles
Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract
Ruusunen, Nino; Laukkanen, Tommi, 2020, Springer.