Leading an international research project on e-leadership with digital communication 2021-2016 funded by the Academy of Finland.
Research area I: E-leadership and digital communication in service organizations. Leading AI-integrated service teams, and human AI-interaction. Research area II: Relationship marketing and B2B sales. Customer relationships, customer experience, value co-creation, sales communication and interaction, interpersonal communication competence, digital marketing.
Research area III: Marketing and communication education. Innovative teaching and learning methods (e.g., flipped learning, role-plays, simulations).
Research groups
Publications
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Pienryhmäsimulaatiot moniammatillisen vuorovaikutuksen oppimisessa
Mönkkönen, Kaarina; Koponen, Jonna; Kekoni, Taru; Kallinen, Kati; Salmi, Anne. 2024. Kasvatus. 55: 47-62 -
Winning in B2B sales in the digital economy: A systematic literature review and the dynamic capabilities approach
Pitman, Titta; Koponen, Jonna; Tarkiainen, Anssi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 4838-4847. -
Are you afraid of shopping? consumers’ adaptive responses under crises
Julkunen, Saara; Koponen, Jonna; Hartikka, Elli. 2023. International review of retail, distribution and consumer research. 33: 519-538 -
B2B service sales on a digital multi-sided platform: Transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; Koponen, Jonna. 2023. Industrial marketing management. 2024; 116: 26-39 -
Business students’ intentions to apply to business-to-business sales jobs: A case study
Pitman, Titta; Koponen, Jonna; Tarkiainen, Anssi. 2023. Cogent education. 10: -
How do top managers select communication channels for various e-leadership tasks? Insights from IT-industry
Salin, Lotta; Koponen, Jonna. Teoksessa: (toim.) , 2023. EURAM 2023. s. 1-37. -
Hybridi- ja etätyön piinaa vai hurmaa?
Koponen, Jonna; Salin, Lotta. 2023. Etäjohtaminen ja viestintä -blogi. : . -
Käsiteanalyysi etäjohtamisesta
Salin, Lotta; Koponen, Jonna. 2023. Hallinnon tutkimus. 42: 545-559 -
Lisääntyykö työtyytyväisyys vai yksinäisyys? Etäjohtaminen vaatii uudenlaista osaamista
Koponen, Jonna. 2023. MustRead. : . -
Matkailuyrityksen vakuuttava vastuullisuusviestintä
Pasanen, Katja; Konu, Henna; Koponen, Jonna. 2023. Matkailututkimus. 19: 29-54