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Jonna Pauliina Koponen

Jonna Pauliina Koponen

Academy Research Fellow

Academy Research Fellow, Associate professor

Business School, Faculty of Social Sciences and Business Studies

jonnapauliina.koponen@uef.fi | +358 50 343 7446

Leading an international research project on e-leadership with digital communication 2021-2016 funded by the Academy of Finland.
Research area I: E-leadership and digital communication in service organizations. Leading AI-integrated service teams, and human AI-interaction. Research area II: Relationship marketing and B2B sales. Customer relationships, customer experience, value co-creation, sales communication and interaction, interpersonal communication competence, digital marketing.
Research area III: Marketing and communication education. Innovative teaching and learning methods (e.g., flipped learning, role-plays, simulations).

Publications

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