
Jonna Pauliina Koponen
Professor
Professor, Academy Research Fellow
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 343 7446
Leading an international research project on “E-leadership with digital communication” 2021-2016 funded by the Academy of Finland. Decision number 342265.
Research area I: E-leadership and digital communication. Challenges and opportunities in e-leadership, digital communication channels in e-leadership, video communication and social presence.
Research area II: Digital transformation and sales management. Customer relationships, value co-creation, sales communication and digital interaction.
Research area III: Communication competence and the role of AI in leadership. AI and managerial competence, AI integration in service and sales teams, AI and ethics.
Research groups
Publications
87/106 items-
Cultural perceptions of sustainability marketing initiatives: insights from retail professionals in global shopping centers
Julkunen, Saara; Koponen, Jonna; Luostarinen, Vilma, 2025, International review of retail, distribution and consumer research, [Epub ahead of print 06 Aug 2025], 1-30, . A1 Journal article (refereed), original research -
E-Leadership in International B2B Sales: Challenges and Communication Competence Requirements for Sales Managers
Koponen, Jonna; Salin, Lotta, 2025, American Marketing Association. Abstract -
Managers’ Technology-Mediated Communication Competence: A Theoretical Framework
Koponen, Jonna; Turunen, Marianna; Laajalahti, Anne; Julkunen, Saara; Spitzberg, Brian H, 2025, Journal of business and technical communication, 39, 3, 338-397, . A1 Journal article (refereed), original research -
Ylimmän johdon näkemyksiä etäjohtamisen mahdollisuuksista ja haasteista IT-palveluyrityksissä
Koponen, Jonna Pauliina; Salin, Lotta, 2025, Hallinnon tutkimus, 44, 2, 1-17, . A1 Journal article (refereed), original research -
A Successful Structure for Short Sales Pitches: Insights from a Finnish Pitching Competition
Koponen, Jonna; Polvinen, Mari; Vasanen, Eevastiina; Isotalus, Pekka, 2024, Journal of Finnish studies, 27, 1, 1-41, . A1 Journal article (refereed), original research -
Diginomadit: Työn tekemisen tapa vai laajempi elämäntyyli?
Salin, Lotta; Koponen, Jonna, 12.02.2024, Etäjohtaminen ja viestintä -blogi. E1 Popularised article, newspaper article -
Etäjohtaminen ja digitaalinen viestintä -tutkimusprojektin puolivälikatsaus
Salin, Lotta; Koponen, Jonna, 03.04.2024, Etäjohtaminen ja viestintä -blogi. E1 Popularised article, newspaper article -
Etäjohtaminen ja digitaalisen viestinnän tutkimusprojekti Itä-Suomen yliopistossa
Koponen, Jonna; Salin, Lotta, 2024, Työn tuuli, 33, 1, 19-21, . D1 Article in a trade journal -
Important e-Communication Skills in e-Leadership According to Top and Middle Managers at Japanese IT-companies [in Japanese]
Asai, Akiko; Hori, Kiyoshi; Koponen, Jonna; Salin, Lotta; Julkunen, Saara, 2024, Ibunka komyunikeshon, 2024, 27, 129-152, . A1 Journal article (refereed), original research -
Japanese middle and top managers’ perceptions on e-leadership and communication
Asai, Akiko; Hori, Kiyoshi; Koponen, Jonna; Salin, Lotta; Julkunen, Saara, 2024, Ibunka komyunikeshon, 27, 129-152, . A1 Journal article (refereed), original research