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Jonna Pauliina Koponen

Jonna Pauliina Koponen

Professor

Professor, Academy Research Fellow

Business School, Faculty of Social Sciences and Business Studies

[email protected] | +358 50 343 7446

Information Publications

Leading an international research project on “E-leadership with digital communication” 2021-2016 funded by the Academy of Finland. Decision number 342265.

Research area I: E-leadership and digital communication. Challenges and opportunities in e-leadership, digital communication channels in e-leadership, video communication and social presence.
Research area II: Sales management and digital transformation. Customer relationships, value co-creation, sales communication and digital interaction. Video-based sales interaction, social presence, parasocial relationships.
Research area III: Managerial competence and the role of AI in leadership and sales. AI and managerial competence, AI integration in service and sales teams, AI and ethics in leadership and sales.

Research groups

Keywords

B2B sales communication competence customer experience customer interaction Customer Relations customer service digital communication digital marketing e-leadership human-AI interaction leading service teams relationship marketing sales communication service teams

Publications

88/107 items