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Tommi Laukkanen

Tommi Laukkanen

2nd Vice-Dean

Professor

Marketing and Consumer Behavior

Business School, Faculty of Social Sciences and Business Studies

[email protected] | +358 50 438 7423

Information Publications

Vice Dean (research), Faculty of Social Sciences and Business Studies

Adjunct Professor of digital consumer behavior and quantitative market research, Faculty of Agriculture and Forestry, University of Helsinki

Associate Editor, International Marketing Review

Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.

Research groups

Projects

Keywords

consumer behavior green consumption information management innovation adoption innovation resistance international marketing marketing quantitative modeling

Publications

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