
Tommi Laukkanen
Professor
Marketing and Consumer Behavior
Faculty of Social Sciences and Business Studies, Business School
tommi.laukkanen@uef.fi | +358 50 438 7423
Vice Dean (research), Faculty of Social Sciences and Business Studies
Adjunct Professor of digital consumer behavior and quantitative market research, Faculty of Agriculture and Forestry, University of Helsinki
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Research groups
Projects
-
Towards a longitudinal model of eco-innovation adoption: A cross-national study (LOMO-ECO) Finished 01.10.2017 - 31.12.2021
-
Do IQ and personality predict risk-taking behaviour? 01.09.2020 - 31.08.2024
-
FOEBE - FOstering Entrepreneurship for the BioEconomy 01.09.2020 - 31.08.2023
-
Developing competitiveness of the regional bioeconomy companies Finished 01.06.2020 - 31.12.2020
-
Fostering e-commerce with virtual technologies 01.01.2021 - 31.12.2023
Publications
143 items-
Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Laukkanen, Tommi; Xi, Nannan; Hallikainen, Heli; Ruusunen, Nino; Hamari, Juho. International journal of information management 63: 102455. 2022 -
Consumer Brand Trust in a Brand Crisis: A Comparison between Accidental and Preventable Product-Harm Crises
Kolehmainen, Hanna-Kaisa; Laukkanen, Tommi / The Human Side of Marketing in an Age of Digital Transformation. Proceedings. Volume 32. 2021. 2021 -
Trustworthiness in e-commerce: A replication study of competing measures
Hallikainen, Heli; Laukkanen, Tommi. Journal of business research 126: 644-653. 2021 -
Psychological Factors Predicting Organic Food Consumptionin Social Commerce
Cuong Vo, Kim; Laukkanen, Tommi / Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021). 2021. 2021 -
Consumer innovativeness and adoption of eco-innovations - an Indian study
Pradipta Halder, Tommi Laukkanen / 2020 GLOBAL MARKETING CONFERENCE at Seoul. 2020. 2020 -
Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract
Ruusunen, Nino; Laukkanen, Tommi / Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. 2020. 2020 -
How national culture and ethics matter in consumers' green consumption values
Haldera, Pradipta; Hansen, Eric N; Kangas, Jyrki; Laukkanen, Tommi. Journal of cleaner production 265: 121754. 2020 -
Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi. Industrial marketing management 86: 90-98. 2020 -
How time moderates the relationship between big data analytics use and company performance
Hallikainen, Heli; Laukkanen, Tommi / 2020 GMC at Seoul. 2020. 2020 -
Using Social Media to Extract Indirect Experiential Knowledge for the Internationalization of an Entrepreneurial Firm
Järviniemi, Johannes; Hallikainen, Heli; Laukkanen, Tommi. Electronic journal of knowledge management 18 1: 56-67. 2020