
Tommi Laukkanen
Professor
Marketing and Consumer Behavior
Business School, Faculty of Social Sciences and Business Studies
tommi.laukkanen@uef.fi | +358 50 438 7423
Vice Dean (research), Faculty of Social Sciences and Business Studies
Adjunct Professor of digital consumer behavior and quantitative market research, Faculty of Agriculture and Forestry, University of Helsinki
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Research groups
Projects
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Towards a longitudinal model of eco-innovation adoption: A cross-national study (LOMO-ECO) Finished 01.10.2017 - 31.12.2021
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Do IQ and personality predict risk-taking behaviour? 01.09.2020 - 31.08.2024
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FOEBE - FOstering Entrepreneurship for the BioEconomy Finished 01.09.2020 - 31.08.2023
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Developing competitiveness of the regional bioeconomy companies Finished 01.06.2020 - 31.12.2020
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SenseLab 01.01.2023 - 30.11.2023
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Fostering e-commerce with virtual technologies 01.01.2021 - 31.12.2023
Publications
159 items-
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference Proceedings. s. 183-187. -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach
Tonteri, Tomi; Holopainen, Jani; Lumivalo, Juuli; Tuunanen, Tuure; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 1313-1322. Hawaii International Conference on System Sciences -
Introduction to HICSS-56 Minitrack: Mixed, Augmented and Virtual Reality: Services and Applications
Pöyry, Essi; Holopainen, Jani; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2023. Proceedings of the 56th Hawaii International Conference on System Sciences. s. 1301-1302. -
Introduction to the Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Holopainen, Jani; Pöyry, Essi; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung(toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences. s. 1301-1302. Hawaii International Conference on System Sciences -
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena; Dhir, Amandeep; Laukkanen, Tommi. 2022. Journal of retailing and consumer services. 69: -
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi. 2022. International marketing review. 2023; 40: 479-496 -
Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi . Teoksessa: Bui, Tung X.(toim.) , 2022. Proceedings of the 55th Hawaii International Conference on System Sciences. s. 1781-1790. Hawaii International Conference on System Sciences