Tommi Laukkanen
2nd Vice-Dean
Professor
Marketing and Consumer Behavior
Business School, Faculty of Social Sciences and Business Studies
tommi.laukkanen@uef.fi | +358 50 438 7423
Vice Dean (research), Faculty of Social Sciences and Business Studies
Adjunct Professor of digital consumer behavior and quantitative market research, Faculty of Agriculture and Forestry, University of Helsinki
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Research groups
Projects
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Towards a longitudinal model of eco-innovation adoption: A cross-national study (LOMO-ECO) Finished 01.10.2017 - 31.12.2021
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Do IQ and personality predict risk-taking behaviour? 01.09.2020 - 31.08.2024
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FOEBE - FOstering Entrepreneurship for the BioEconomy Finished 01.09.2020 - 31.08.2023
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Developing competitiveness of the regional bioeconomy companies Finished 01.06.2020 - 31.12.2020
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SenseLab Finished 01.01.2023 - 30.11.2023
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Fostering e-commerce with virtual technologies Finished 01.01.2021 - 31.12.2023
Publications
162/162 items-
How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
Ovaska, Maria; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 4375-4382. -
Human-AI Interaction – Is It Trust or Emotions That Mediates Behavioral Intensions?
Yao, Dongdong; Holopainen, Jani; Laukkanen, Tommi. Teoksessa: (toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 1448-1455. -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 183-187. -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach
Tonteri, Tomi; Holopainen, Jani; Lumivalo, Juuli; Tuunanen, Tuure; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 1313-1322. Hawaii International Conference on System Sciences -
Introduction to the HICSS-56 Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Holopainen, Jani; Parvinen, Petri; Pöyry, Essi; Laukkanen, Tommi. Teoksessa: Bui, Tung(toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences. s. 1301-1302. Hawaii International Conference on System Sciences -
Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?
Holopainen, Jani; Tonteri, Tomi; Fraccastoro, Sara; Gabrielsson, Mika; Xi, Nannan; Raisamo, Roope; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 377-381. -
The Subtle Scent of Sustainability: Understanding the Role of Congruent Scents in Consumers' Willingness to Pay for Green Products
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. University of Eastern Finland