Sasu-Pekka Tuominen
University Lecturer
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 442 4320
Research groups
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Business Education Research Hub 31.01.2025 - -
Marketing and Consumer Behavior Research Group 01.01.2010 -
Projects
Publications
17/17 items-
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi. 2024. Electronic commerce research. [Epub ahead of print 23 May 2024]: 1-36 A1 Journal article (refereed), original research -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding abstract -
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi. 2022. International marketing review. 2023; 40: 479-496 A1 Journal article (refereed), original research -
How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. Open journal of business and management. 6: 103-138 A2 Review article, Literature review, Systematic review -
Arvonluonnin pelikirja urheilun ja liiketoiminnan rajapintaan
Jalonen Harri, Haltia Jaakko, Tuominen Sasu, Ryömä Arto. 2017. Turun ammattikorkeakoulun tutkimuksia. . Turun ammattikorkeakoulun julkaisuja 47 E2 Popularised monograph -
The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps
Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2016. Journal of brand management. 23: 306-326 A1 Journal article (refereed), original research -
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku. 2015. Journal of marketing management. [epub ahead of print 22 Dec 2015]: - A1 Journal article (refereed), original research -
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen Helen, Párdányi Szandra, Tuominen Sasu, Laukkanen Tommi, Komppula Raija. 2014. Journal of small business and enterprise development. 21: 250-264 A1 Journal article (refereed), original research -
How does internal branding affect performance?
Sasu Tuominen, Tommi Laukkanen, Saku Hirvonen, Helen Reijonen. Teoksessa: Rodoula H. Tsiotsou and Yannis Hajidimitriou(toim.) , 2014. Services Marketing in the New Economic and Social Landscape. s. 26-31. University of Macedonia A4 Conference proceedings -
Does Branding Assist Business Growth in Shrinking Markets?
Tuominen, Sasu & Laukkanen, Tommi. Teoksessa: Vlasic, G., Pavicic, J., Langer, J.(toim.) , 2013. Proceedings of the 2013 Winter Global Business Conference. s. 167-176. A4 Conference proceedings