Sasu-Pekka Tuominen
University Lecturer
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 442 4320
Research groups
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Business Education Research Hub 31.01.2025 - -
Marketing and Consumer Behavior Research Group 01.01.2010 -
Projects
Publications
17/17 items-
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi, 2024, Electronic commerce research, [Epub ahead of print 23 May 2024], 1-36, . A1 Journal article (refereed), original research -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu, 2023, Global marketing conference proceeding. Abstract -
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi, 2022, International marketing review, 2023; 40, 3, 479-496, . A1 Journal article (refereed), original research -
How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna, 2018, Open journal of business and management, 6, 1, 103-138, . A2 Review article, Literature review, Systematic review -
Arvonluonnin pelikirja urheilun ja liiketoiminnan rajapintaan
Jalonen Harri, Haltia Jaakko, Tuominen Sasu, Ryömä Arto, 2017, Turun ammattikorkeakoulun julkaisuja 47. E2 Popularised monograph -
The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps
Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi, 2016, Journal of brand management, 23, 3, 306-326, . A1 Journal article (refereed), original research -
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku, 2015, Journal of marketing management, [epub ahead of print 22 Dec 2015], . A1 Journal article (refereed), original research -
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen Helen, Párdányi Szandra, Tuominen Sasu, Laukkanen Tommi, Komppula Raija, 2014, Journal of small business and enterprise development, 21, 2, 250-264, . A1 Journal article (refereed), original research -
How does internal branding affect performance?
Sasu Tuominen, Tommi Laukkanen, Saku Hirvonen, Helen Reijonen, 2014, Rodoula H. Tsiotsou and Yannis Hajidimitriou, Services Marketing in the New Economic and Social Landscape, 26-31, American marketing associations servsig international service research conference. A4 Conference proceedings -
Does Branding Assist Business Growth in Shrinking Markets?
Tuominen, Sasu & Laukkanen, Tommi, 2013, Vlasic, G., Pavicic, J., Langer, J., Proceedings of the 2013 Winter Global Business Conference, 167-176, Winter global business conference. A4 Conference proceedings