Sasu-Pekka Tuominen

Changes in customer loyalty drivers before, during, and after the pandemic

Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding

Customer-centric strategy driving innovativeness and business growth in international markets

Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi. 2022. International marketing review. 2023; 40: 479-496

How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.

Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. Open journal of business and management. 6: 103-138

Arvonluonnin pelikirja urheilun ja liiketoiminnan rajapintaan

Jalonen Harri, Haltia Jaakko, Tuominen Sasu, Ryömä Arto. 2017. Turun ammattikorkeakoulun tutkimuksia. . Turun ammattikorkeakoulun julkaisuja 47

How Consumers' Media Preferences Affect Their Attitudes Towards Sport Sponsorship

Hirvonen Saku, Tuominen Sasu, Laukkanen Tommi. 2017. Global business conference

The impact of sport consumption motives on consumers' attitudes towards sponsorship

Tuominen Sasu, Hirvonen Saku. 2017.

The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps

Tuominen Sasu, Hirvonen Saku, Reijonen Helen, Laukkanen Tommi. 2016. Journal of brand management. 23: 306-326

The importance of sponsorship fit in firm-sport organization relationships

Tuominen, Sasu. 2016.

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Laukkanen Tommi, Tuominen Sasu, Reijonen Helen, Hirvonen Saku. 2015. Journal of marketing management. [epub ahead of print 22 Dec 2015]: -

The effect of university image and reputation on student's intention to apply to university

Tuominen, Sasu. Teoksessa: Paolo Rita(toim.) , 2012. EMAC conference, conference proceedings, 22-25 May 2012. s. 1-7.

Brändin rahallisen arvon mittaaminen

Tuominen, Sasu. Teoksessa: Puusa, Anu & Reijonen, Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 195-212. UNIpress

How market orientation determines high brand orientation in SMEs?

Laukkanen T., Hirvonen S., Reijonen H., Tuominen S.. Teoksessa: -(toim.) , 2011. Proceedings of the 40th European Marketing Academy Conference. s. -. Faculty of Economics, University of Ljubljana

Imagon ja maineen vaikutus potentiaalisten opiskelijoiden yliopistoon hakeutumisaikomukseen

Tuominen, Sasu. 2011. Itä-Suomen yliopisto, yhteiskuntatieteiden ja kauppatieteiden tiedekunta

Organisaation identiteetti, imago ja maine - Organisaation toiminnan ja mielikuvan yhteensovittaminen

Puusa, Anu & Tuominen, Sasu. Teoksessa: Puusa, Anu & Reijonen, Helen(toim.) , 2011. Aineeton pääoma organisaation voimavarana. s. 236-252. UNIpress

Growth willingness and market orientation as antecedents of brand orientation

Párdányi, S; Tuominen S; Reijonen, H., Laukkanen, T.. Teoksessa: Ballantine P and Finsterwalder J(toim.) , 2010. Proceedings of the ANZMAC Conference. s. -. Department of Management, College of Business and Economics, University of Canterbury

How smes with different growth intentions vary in terms of market and brand orientation

Reijonen H, Párdányi Sz, Tuominen S, Laukkanen T & Komppula R. Teoksessa: -(toim.) , 2010. Proceedings of the 26th IMP Conference. s. -. Diamond Congress Kft.

Market Orientation And Brand Orientation: Drivers Of SME Performance?

Laukkanen T, Tuominen S & Reijonen H. Teoksessa: Beckmann SC, Ringberg T & Ritter T(toim.) , 2010. 39th EMAC Conference, Copenhagen, Denmark, June 1-4. s. 261.

Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?

Tuominen, S., Laukkanen, T. and Reijonen, H.. Teoksessa: (toim.) , 2009. ANZMAC (Australian and New Zealand Marketing Academy) Conference Proceedings, Melbourne, Australia, November 30 - December 2, 2009.. s. 1-6.

Selvitys pohjoiskarjalaisten pienten ja keskisuurten yritysten markkinointiosaamisesta

Raija Komppula, Tommi Laukkanen, Hanna-Kaisa Raninen, Helen Reijonen, Niko Suhonen, Sasu Tuominen. 2009. . . Electronic Publications of the University of Joensuu

THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE

Reijonen, Helen, Laukkanen, Tommi, Komppula, Raija ja Tuominen, Sasu. Teoksessa: (toim.) , 2009. Proceedings of RENT XXIII conference. s. CD-ROM.

Brand valuation: Comparison of two different valuation methods.

Tuominen, S.. Teoksessa: (toim.) , 2008. AMS annual Conference, Vancouver 2008. Conference proceedings.. s. 1-6.

Brandin rahallisen arvon mittaaminen. Menetelmävertailu.

Tuominen Sasu. 2006.

Tarkenna hakuasi

Tutkimusryhmät

Julkaisut

Changes in customer loyalty drivers before, during, and after the pandemic

Customer-centric strategy driving innovativeness and business growth in international markets

How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.

Arvonluonnin pelikirja urheilun ja liiketoiminnan rajapintaan

How Consumers' Media Preferences Affect Their Attitudes Towards Sport Sponsorship

The impact of sport consumption motives on consumers' attitudes towards sponsorship

The Internal Branding Process and Financial Performance in Service Companies: An Examination of the Required Steps

The importance of sponsorship fit in firm-sport organization relationships

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Are growth-oriented SMEs more likely to adopt market and brand orientations?

How does internal branding affect performance?

Does Branding Assist Business Growth in Shrinking Markets?

Are Growing SMEs More Market-Oriented and Brand-Oriented?

The effect of university image and reputation on student's intention to apply to university

Brändin rahallisen arvon mittaaminen

How market orientation determines high brand orientation in SMEs?

Imagon ja maineen vaikutus potentiaalisten opiskelijoiden yliopistoon hakeutumisaikomukseen

Organisaation identiteetti, imago ja maine - Organisaation toiminnan ja mielikuvan yhteensovittaminen

Growth willingness and market orientation as antecedents of brand orientation

How smes with different growth intentions vary in terms of market and brand orientation

Market Orientation And Brand Orientation: Drivers Of SME Performance?

Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?

Selvitys pohjoiskarjalaisten pienten ja keskisuurten yritysten markkinointiosaamisesta

THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE

Brand valuation: Comparison of two different valuation methods.

Brandin rahallisen arvon mittaaminen. Menetelmävertailu.