Tommi Laukkanen
2. varadekaani
Professori
Markkinointi ja kuluttajakäyttäytyminen
Kauppatieteiden laitos, Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
tommi.laukkanen@uef.fi | 050 438 7423
Varadekaani (tutkimus), Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
Dosentti (digitaalinen kuluttajakäyttäytyminen ja kvantitatiivinen markkinatutkimus), Maatalous-metsätieteellinen tiedekunta, Helsingin yliopisto
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Tutkimusryhmät
Projektit
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Ekoinnovaatioiden omaksuminen: kansainvälinen pitkittäistutkimus (LOMO-ECO) Päättynyt 01.10.2017 - 31.12.2021
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Ennustaako älykkyys ja persoonallisuus riskikäyttäytymistä? Päättynyt 01.09.2020 - 31.08.2024
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FOEBE (FOstering Entrepreneurship for the BioEconomy) -hanke Päättynyt 01.09.2020 - 31.08.2023
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Metsäbiotalouden yritysten alueellisen kilpailukyvyn systemaattinen rakentaminen Päättynyt 01.06.2020 - 31.12.2020
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SenseLab 01.01.2023 - 31.12.2025
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Verkkokaupan edistäminen virtuaalitekniikoilla Päättynyt 01.01.2021 - 31.12.2023
Julkaisut
165/165 kappaletta-
How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
Ovaska, Maria; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 4375-4382. Hawaii International Conference on System Sciences -
Human-AI Interaction – Is It Trust or Emotions That Mediates Behavioral Intensions?
Yao, Dongdong; Holopainen, Jani; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 1448-1455. Hawaii International Conference on System Sciences -
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; Plé, Loïc; Hollebeek, Linda D; Aleem, Majid. 2024. Journal of retailing and consumer services. 81: . 104034 -
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi. 2024. Electronic commerce research. [Epub ahead of print 23 May 2024]: 1-36 -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 183-187. -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach
Tonteri, Tomi; Holopainen, Jani; Lumivalo, Juuli; Tuunanen, Tuure; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 1313-1322. Hawaii International Conference on System Sciences -
Introduction to the HICSS-56 Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Holopainen, Jani; Parvinen, Petri; Pöyry, Essi; Laukkanen, Tommi. Teoksessa: Bui, Tung(toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences. s. 1301-1302. Hawaii International Conference on System Sciences