
TOMMI LAUKKANEN
Professori
Markkinointi ja kuluttajakäyttäytyminen
Varadekaani (tutkimus), Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
Dosentti (digitaalinen kuluttajakäyttäytyminen ja kvantitatiivinen markkinatutkimus), Maatalous-metsätieteellinen tiedekunta, Helsingin yliopisto
Associate Editor, International Marketing Review
Professor Laukkanen's research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Yhteystiedot
Organisaatio
Yhteiskuntatieteiden ja kauppatieteiden tiedekunta, Kauppatieteiden laitos
Sähköposti
tommi.laukkanen@uef.fi
Puhelin
050 438 7423
Avainsanat
Tutkimusryhmät - UEF
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Ekoinnovaatioiden omaksuminen: kansainvälinen pitkittäistutkimus (LOMO-ECO)
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Ennustaako älykkyys ja persoonallisuus riskikäyttäytymistä?
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Markkinoinnin ja kuluttajakäyttäytymisen tutkimusryhmä
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Metsäbiotalouden yritysten alueellisen kilpailukyvyn systemaattinen rakentaminen
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Verkkokaupan edistäminen virtuaalitekniikoilla
PROJEKTIT - UEF
Linkit
Julkaisut
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Laukkanen, Tommi; Xi, Nannan; Hallikainen, Heli; Ruusunen, Nino; Hamari, Juho. 2022. Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience International journal of information management 63: 102455. 2022
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Hallikainen, Heli; Laukkanen, Tommi. 2021. Trustworthiness in e-commerce: A replication study of competing measures Journal of business research 126: 644-653. 2021
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Psychological Factors Predicting Organic Food Consumptionin Social Commerce. Cuong Vo, Kim; Laukkanen, Tommi / Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021). 2021. 2021
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Consumer Brand Trust in a Brand Crisis: A Comparison between Accidental and Preventable Product-Harm Crises. Kolehmainen, Hanna-Kaisa; Laukkanen, Tommi / The Human Side of Marketing in an Age of Digital Transformation. Proceedings. Volume 32. 2021. 2021
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Consumer innovativeness and adoption of eco-innovations - an Indian study. Pradipta Halder, Tommi Laukkanen / 2020 GLOBAL MARKETING CONFERENCE at Seoul. 2020. 2020
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Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract. Ruusunen, Nino; Laukkanen, Tommi / Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. 2020. 2020
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Haldera, Pradipta; Hansen, Eric N; Kangas, Jyrki; Laukkanen, Tommi. 2020. How national culture and ethics matter in consumers' green consumption values Journal of cleaner production 265: 121754. 2020
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Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi. 2020. Fostering B2B sales with customer big data analytics Industrial marketing management 86: 90-98. 2020
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How time moderates the relationship between big data analytics use and company performance. Hallikainen, Heli; Laukkanen, Tommi / 2020 GMC at Seoul. 2020. 2020
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Järviniemi, Johannes; Hallikainen, Heli; Laukkanen, Tommi. 2020. Using Social Media to Extract Indirect Experiential Knowledge for the Internationalization of an Entrepreneurial Firm Electronic journal of knowledge management 18 1: 56-67. 2020