TOMMI LAUKKANEN

Professori

Markkinointi ja kuluttajakäyttäytyminen


Varadekaani (tutkimus), Yhteiskuntatieteiden ja kauppatieteiden tiedekunta

Dosentti (digitaalinen kuluttajakäyttäytyminen ja kvantitatiivinen markkinatutkimus), Maatalous-metsätieteellinen tiedekunta, Helsingin yliopisto

Associate Editor, International Marketing Review

Professor Laukkanen's research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.

Yhteystiedot

Organisaatio

Yhteiskuntatieteiden ja kauppatieteiden tiedekunta, Kauppatieteiden laitos

Sähköposti

tommi.laukkanen@uef.fi

Puhelin

050 438 7423

Avainsanat

TUTKIMUSRYHMÄT - UEF

PROJEKTIT - UEF

Linkit

Julkaisut