
Tommi Laukkanen
Professori
Markkinointi ja kuluttajakäyttäytyminen
Yhteiskuntatieteiden ja kauppatieteiden tiedekunta, Kauppatieteiden laitos
tommi.laukkanen@uef.fi | 050 438 7423
Varadekaani (tutkimus), Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
Dosentti (digitaalinen kuluttajakäyttäytyminen ja kvantitatiivinen markkinatutkimus), Maatalous-metsätieteellinen tiedekunta, Helsingin yliopisto
Associate Editor, International Marketing Review
Professor Laukkanen’s research contributes to marketing analytics, innovation adoption and resistance, consumer behavior, ethical consumption, international marketing, and bank marketing. He has published over 100 peer-reviewed international scientific articles and is globally among the leading scholars in electronic banking. His works have appeared in journals such as Journal of Business Research, Industrial Marketing Management, International Marketing Review, Tourism Management, Journal of Small Business Management, International Journal of Information Management, International Journal of Bank Marketing, and others. He serves in editorial boards of International Journal of Information Management, International Journal of Bank Marketing, and International Journal of Electronic Finance. He is an active member of the scientific community and has presented his research results globally in North America, Europe, Asia and Oceania.
Tutkimusryhmät
Projektit
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Ekoinnovaatioiden omaksuminen: kansainvälinen pitkittäistutkimus (LOMO-ECO) Päättynyt 01.10.2017 - 31.12.2021
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Ennustaako älykkyys ja persoonallisuus riskikäyttäytymistä? 01.09.2020 - 31.08.2024
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FOEBE (FOstering Entrepreneurship for the BioEconomy) -hanke Päättynyt 01.09.2020 - 31.08.2023
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Metsäbiotalouden yritysten alueellisen kilpailukyvyn systemaattinen rakentaminen Päättynyt 01.06.2020 - 31.12.2020
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Verkkokaupan edistäminen virtuaalitekniikoilla 01.01.2021 - 31.12.2023
Julkaisut
158 kappaletta-
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach
Tonteri, Tomi; Holopainen, Jani; Lumivalo, Juuli; Tuunanen, Tuure; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 1313-1322. Hawaii International Conference on System Sciences -
Introduction to the Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Holopainen, Jani; Pöyry, Essi; Parvinen, Petri; Laukkanen, Tommi. Teoksessa: Bui, Tung(toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences. s. 1301-1302. Hawaii International Conference on System Sciences -
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena; Dhir, Amandeep; Laukkanen, Tommi. 2022. Journal of retailing and consumer services. 69: -
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, Andrea; Laukkanen, Tommi. 2022. International marketing review. 2023; 40: 479-496 -
Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi . Teoksessa: Bui, Tung X.(toim.) , 2022. Proceedings of the 55th Hawaii International Conference on System Sciences. s. 1781-1790. Hawaii International Conference on System Sciences -
How visual perception influences hedonic shopping experience in a 360-virtual store?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2022. Proceedings of the European Marketing Academy -
Olfactory priming in consumer research: Bibliometric literature review
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2022. Proceedings of the European Marketing Academy