![Mika Gabrielsson](https://uefconnect.uef.fi/wp-content/uploads/2017/11/GabrielssonMika_02-500x500.jpg)
Mika Gabrielsson
Professor
mika.gabrielsson@uef.fi | +358 50 568 7626
Research groups
Projects
Publications
74/74 items-
Role of Customer Loyalty in the Application of Customer Data within Supply Chains
Paavola, Lauri; Julkunen, Saara; Gabrielsson, Mika. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 6119-6129. Hawaii International Conference on System Sciences -
Characteristics of digital artifacts in international endeavors of digital-based international new ventures
Ojala, Arto; Fraccastoro, Sara; Gabrielsson, Mika. 2023. Global strategy journal. 13: 857-887 -
Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry
Laakkonen, Anu; Rusanen, Katri; Hujala, Teppo; Gabrielsson, Mika; Pykäläinen, Jouni. 2023. Silva fennica. 57: . 23024 -
Industrial BRAND-personality formation in a B2B stakeholder network: A service-dominant logic approach
Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna. 2023. Industrial marketing management. 114: 313-330 -
Introduction to the Global Digital Business Minitrack
Ojala, Arto; Gabrielsson, Mika; Fraccastoro, Sara. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 4701-4702. Hawaii International Conference on System Sciences -
Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?
Holopainen, Jani; Tonteri, Tomi; Fraccastoro, Sara; Gabrielsson, Mika; Xi, Nannan; Raisamo, Roope; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 377-381. -
Technical, Strategic, and Cultural Bottlenecks of Born-Global-Digital Firms
Fraccastoro, Sara; Ojala, Arto; Gabrielsson, Mika. Teoksessa: Bui, Tung (toim.) , 2023. Proceedings of the 56th Annual Hawaii International Conference on System Sciences . s. 4713-4722. Hawaii International Conference on System Sciences -
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; Prigge, Jana-Kristin. 2023. Journal of the academy of marketing science. 51: 966-989 -
Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model
Gabrielsson, Mika; Raatikainen, Markus; Julkunen, Saara. 2022. Management international review. 62: 137-168 -
How does an established pulp and paper business field transform towards sustainable circular bioeconomy?
Laakkonen, Anu; Rusanen, Katri; Hujala, Teppo; Gabrielsson, Mika; Pykäläinen, Jouni. 2022. International union of forest research organizations