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Anna Kuikka

Anna Kuikka

Marketing Specialist

UEF level international marketing and communication

Development Services, University Services

[email protected]

Information Publications

My work focuses particularly on international marketing, communications, and partnerships at the university. I serve as the communications contact for the university’s participation in the Young Universities for the Future of Europe (YUFE) alliance. My responsibilities also include a variety of development tasks and partnerships, such as collaboration between the university and sports teams and Sports Academies, as well as initiatives related to the university’s employer branding. I am currently finalizing my doctoral dissertation in business studies, with the topic Loyalty in Retail.

Research groups

Keywords

brand communication consumer behavior economics higher education international marketing marketing sports marketing

Publications

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