Anna Kuikka
Marketing Specialist
My main tasks include our university's international marketing, UEF brand related tasks, sports c...
Development Services, University Services
anna.kuikka@uef.fi
Research groups
Publications
6/7 items-
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi. 2024. Electronic commerce research. [Epub ahead of print 23 May 2024]: 1-36 A1 Journal article (refereed), original research -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding abstract -
How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. Open journal of business and management. 6: 103-138 A2 Review article, Literature review, Systematic review -
How resistance to change affects brand loyalty within the consumables market
Kuikka, Anna, Laukkanen Tommi. 2014. Developments in marketing science : proceedings of the Academy of Marketing Science -
The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran
Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi. Teoksessa: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli(toim.) , 2014. Proceedings of the ANZMAC 2014 Conference. s. 463-468. - A4 Conference proceedings -
Brand loyalty and the role of hedonic value
Kuikka Anna, Laukkanen Tommi. 2012. Journal of product and brand management. 21: 529-537 A1 Journal article (refereed), original research