Anna Kuikka
Marketing Specialist
UEF level international marketing and communication
Development Services, University Services
[email protected] | +358 50 382 7420
My work focuses particularly on international marketing, communications, and partnerships at the university. I serve as the communications contact for the university’s participation in the Young Universities for the Future of Europe (YUFE) alliance. My responsibilities also include a variety of development tasks and partnerships, such as collaboration between the university and sports teams and Sports Academies, as well as initiatives related to the university’s employer branding. I am currently finalizing my doctoral dissertation in business studies, with the topic Loyalty in Grocert retail.
Research groups
Publications
5/5 items-
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi, 2024, Electronic commerce research, [Epub ahead of print 23 May 2024], 1-36. A1 Journal article (refereed), original research -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu, 2023, Global marketing conference proceeding. Abstract -
How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna, 2018, Open journal of business and management, 6, 1, 103-138. A2 Review article, Literature review, Systematic review -
The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran
Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi, 2014, Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli, Proceedings of the ANZMAC 2014 Conference, 463-468, Australian & New Zealand Marketing Academy Conference. A4 Conference proceedings -
Brand loyalty and the role of hedonic value
Kuikka Anna, Laukkanen Tommi, 2012, Journal of product and brand management, 21, 7, 529-537. A1 Journal article (refereed), original research