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E-leadership with digital communication

Research group
01.09.2021 - 31.08.2026
Business School, Faculty of Social Sciences and Business Studies


The project investigates e-leading with digital communication focusing on managers working in the service sector. First, e-leadership strategies, practices, and digital communication competences are explored in two culturally diverse settings: in Finland and Japan. Research data are collected via expert interviews and focus group interviews with top and middle managers, and participant observation in large IT companies in both countries. Second, by triangulating the country-specific qualitative datasets, the project can build a more culture-general theoretical foundation of the eleaders’ digital communication competence (DICO), produce a conceptualisation of it, and further operationalise the construct. Third, in the quantitative phase of the research project, the aim is to test a measure of e-leaders’ DICO with empirical data from an international service company. Furthermore, whether e-leaders’ DICO has an impact on employee motivation, satisfaction, commitment, and
performance in the IT company is investigated.


  • professor Akiko Asai, J.F. Oberlin University

  • professor Kiyoshi Hori, J.F Oberin university

  • professor Brian Spitzberg, San Diego State University

  • professor Pekka Isotalus, Tampere University

  • docent Anne Laajalahti, University of Vaasa

  • senior researcher Sanna Herkama, University of Turku



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