Fostering e-commerce with virtual technologies
The project explores virtual and sensory technologies in e-commerce
The project explores how online stores could make more effective use of virtual and sensory technologies to provide customers with a better customer experience when shopping online. Such technologies include, for example, gloves that make it possible to touch products in the virtual world, as well as various e-commerce extensions that utilize the visual, auditory and tactile senses.
Heli HallikainenAssistant ProfessorBusiness School, Faculty of Social Sciences and Business Studies