Heli Hallikainen
Assistant Professor
Earlier research projects: 2017-2019 BIG: Big data - big business 2015-2017 DIVA: Towards smart...
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 50 598 1394
Research groups
Projects
Publications
42/42 items-
Time flies in virtual shopping: Exploring the relationships between relaxation, perceived speed of time and impulse buying
Hallikainen, Heli; Ahmed, Ihfaz; Laukkanen, Tommi; Leenders, Mark, 2025, Proceedings of the European Marketing Academy. Abstract -
Visual Product Aesthetics and Consumer Impulsiveness in Online Shopping
Tariq, Iqra; Hallikainen, Heli; Laukkanen, Tommi, 2025, Bui, Tung X, Proceedings of the 58th Hawaii International Conference on System Sciences, 4253-4260. A4 Conference proceedings -
Yksilön resilienssi organisaatioissa liiketoimintayhteydessä: Käsitteellinen ja bibliometrinen analyysi
Kinnunen, Juha; Puusa, Anu; Hallikainen, Heli, 2025, Suomen Psykologisen Seuran terveyspsykologian jaos. Abstract -
How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
Ovaska, Maria; Hallikainen, Heli; Laukkanen, Tommi, 2024, Bui, Tung X, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, 4375-4382. A4 Conference proceedings -
Individual Resilience in Organizations in the Business Context: A Conceptual and a Bibliometric Analysis
Kinnunen, Juha; Puusa, Anu; Hallikainen, Heli, 2024, Nordic journal of business, 73, 3, 117-151. A1 Journal article (refereed), original research -
Rating with the senses: How sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; Ruusunen, Nino; Wang, Yuyu, 2024, Psychology and marketing, [Epub ahead of print 06 September 2024], 1-16. A1 Journal article (refereed), original research -
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; Plé, Loïc; Hollebeek, Linda D; Aleem, Majid, 2024, Journal of retailing and consumer services, 81, 104034. A1 Journal article (refereed), original research -
What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers
Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; Laukkanen, Tommi, 2024, Electronic commerce research, [Epub ahead of print 23 May 2024], 1-36. A1 Journal article (refereed), original research -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu, 2023, Global marketing conference proceeding. Abstract -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi, 2023, 2023 Global Marketing Conference at Seoul Proceeding, 183-187. B3 Non-refereed conference proceedings