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The research group Tourism Business is concerned with understanding the creation, development and communication of customer value-based experiences in tourism business destinations including networking and competitive stakeholders. The group pursues an understanding of customer value expectations among different leisure and tourist segments and an understanding of the management of these expectations.
In our research, nature, and lakes and forests in particular, are understood as a resource and environment for nature-based tourism experiences, which are co-created with customers and service providers, with an overall mission of economically, ecologically and socio-culturally sustainable activities, aiming to the wellbeing of tourists and the society. We are concerned with understanding the creation, development and communication of customer value-based experiences in tourism destinations including networking and competitive stakeholders. The group pursues an understanding of customer value expectations among different tourist segments and an understanding of the management of these expectations. Some of the topics of our Research group, e.g. Social Tourism, are primarily interdisciplinary, striving from findings between disciplines.
Projects
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Transformative tourist experiences – new business opportunities to enhance sustainability in tourism 01.03.2023 - 31.12.2024
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Regenerative nature tourism (REGGAE) 01.09.2023 - 31.08.2026
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Metaverse meets the Experience Industry 01.07.2023 - 30.06.2025
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High-skilled internationals: bottom-up insights into policy innovation for work and entrepreneurship in Finland (HIWE) 01.10.2022 - 30.09.2024
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Voyage to mythology - Kalevala Finished 01.04.2020 - 31.12.2022
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Saimaa Skill Share Lab, the preliminary study Finished 01.08.2022 - 30.06.2023
Tourism Marketing and Management master's degree programme
Keywords
Professors
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Juho Pesonen
ProfessorBusiness School, Faculty of Social Sciences and Business Studies -
Henna Konu
Associate ProfessorBusiness School, Faculty of Social Sciences and Business Studies
Post-doctoral Researchers
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Olga Hannonen
Visiting ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Jarno Suni
Postdoctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Elli Vento
Postdoctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Kelsey Mac Leod Johansen
Postdoctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies
Doctoral Researchers
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Tuuli Pulkkinen
Project ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Nelli Heiskanen
University TeacherBusiness School, Faculty of Social Sciences and Business Studies -
Johanna Heinonen-Kemppi
University TeacherBusiness School, Faculty of Social Sciences and Business Studies -
Muhammad Khogali
Project ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Pinja Leino
Doctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Marianna Preston
Project ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Zsolt Kazai
Doctoral ResearcherBusiness School, Faculty of Social Sciences and Business Studies
Project Managers
University Teachers
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Nelli Heiskanen
University TeacherBusiness School, Faculty of Social Sciences and Business Studies -
Johanna Heinonen-Kemppi
University TeacherBusiness School, Faculty of Social Sciences and Business Studies
Project Researchers
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Tuuli Pulkkinen
Project ResearcherBusiness School, Faculty of Social Sciences and Business Studies -
Muhammad Khogali
Project ResearcherBusiness School, Faculty of Social Sciences and Business Studies
Professor Emerita / Emeritus
Other group members
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Scott McCabe, professor Scott.McCabe@nottingham.ac.uk
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Jamie Murphy, adjunct professor jamie.perth@gmail.com
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Esko Sorakunnas, visiting researcher esko.sorakunnas@utu.fi
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Sini Kauhanen, doctoral researcher
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Jessie Chen, doctoral researcher
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Mercy Changa, doctoral researcher
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Hilkka Lassila, adjunct professor hilkka.lassila@savonia.fi
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Saila Saraniemi, adjunct professor saila.saraniemi@oulu.fi
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Juulia Räikkönen, adjunct professor juulia.raikkonen@utu.fi
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Anatoly Lvov, doctoral researcher
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Siamak Seyfi, adjunct professor
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Pinja Leino, doctoral researcher pinja.leino@uef.fi
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Marianna Preston, doctoral researcher mpreston@student.uef.fi