Jani Holopainen

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Information Publications

Research projects in the area of service and information system design. Special interest in consumer sustainable behaviour, psychology, learning, mixed reality marketing and sales technologies.

Research groups

Marketing and Consumer Behavior Research Group 01.01.2010 -

Projects

Towards strong sustainability forest services (VaKe) 01.04.2024 - 31.07.2027

Keywords

consumer behavior digital learning digital services psychosocial factors sustainable business models

Publications

25/25 items

AI-Driven Personalized Recommendation Systems: Effects on Source Credibility and Information Quality
Li, Chengyuan; Hamari, Juho; Holopainen, Jani; Xi, Nannan, 2026, PACIS 2026 Proceedings, 1-17. A4 Conference proceedings
Consumers' hedonic and utilitarian attitudes toward sustainable products: Implications for the sustainability value–behavior gap and wood-based bioproducts
Holopainen, Jani; Hoffrén, Jyri; Halinen, Marianna; Laukkanen, Tommi, 2026, Forest policy and economics, 192, 103921. A1 Journal article (refereed), original research
Customer education in sales: A systematic literature review
Lähtevänoja, Antti; Bragge, Johanna; Pöyry, Essi; Holopainen, Jani; Parvinen, Petri, 2026, Journal of business research, 218, 116478. A2 Review article, Literature review, Systematic review
Effects of Gamification and Physiological Stress on Webstore Retention and Purchase Intentions
Holopainen, Jani; Hoffrén, Jyri, 2026, DSouza, Prajwal; Tang ,Hairui; Xi, Nannan; Hamari, Juho, GamiFIN Conference 2026: Proceedings of the 10th Annual International GamiFIN Conference 2026, 1-6. B3 Non-refereed conference proceedings
Empowered decision-making through virtual reality: effect of immersion and embodiment on self-esteem and anxiety
Li, Chengyuan; Xi, Nannan; Bampouni, Elpida; Holopainen, Jani; Ahmad, Ans; Legaki, Nikoletta-Zampeta; Hamari, Juho, 2026, Behaviour and information technology, [Epub ahead of print 17 June 2026], 1-19. A1 Journal article (refereed), original research
Enhancing Framing Effects Through AI Prompt Engineering: The Role of Human–AI Co-Creation and Brand Familiarity
Holopainen, Jani; Konttinen, Netta; Tuominen, Sasu, 2026, Bui, Tung X., Proceedings of the 59th Hawaii International Conference on System Sciences, 569-578. A4 Conference proceedings
Familiarity with a brand makes customers more sensitive to AI-generated marketing content: insights from Destination Marketing and Framing Theory
Holopainen, Jani; Tuominen, Sasu; Konttinen, Netta; Pesonen, Juho, 2026, Current issues in tourism, [Epub ahead of print 5 Sep 2026], 1-18. A1 Journal article (refereed), original research
Immersive technologies and pedagogical interaction models in sales: enhancing a positive atmosphere and customer journey insights
Holopainen, Jani; Rangajan, Deva; Parvinen, Petri; Lahtevanoja, Antti; Niemi, Jarkko, 2026, Journal of strategic marketing, [Epub ahead of print 01 Jun 2026], 1-19. A1 Journal article (refereed), original research
Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process
Lähtevänoja, Antti; Mathis, David; Beeler, Lisa; Holopainen, Jani; Parvinen, Petri, 2026, Journal of personal selling and sales management, 46, 2, 157-172. A1 Journal article (refereed), original research
Sustainable consumption in the metaverse toward a future agenda
Li, Chengyuan; Xi, Nannan; Holopainen, Jani; Hamari, Juho, 2026, Rather, Raouf Ahmad; Buhalis, Dimitrios, Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms, 104-133. A3 Book section, Chapters in research books
Customer Education in Marketing: Implications from Building Artificial Intelligence Knowledge
Holopainen, Jani; Hoffren, Jyri; Rollins, Minna, 2025, Global marketing conference proceeding. Abstract
Introduction to Minitrack: Metaverse, Mixed Reality, and Remote Interactions: Socio-Behavioral Services
Holopainen, Jani; Parvinen, Petri; De Vreede, Triparna; Pöyry, Essi, 2025, Bui, Tung X, Proceedings of the 58th Hawaii International Conference on System Sciences, 1521-1522. B3 Non-refereed conference proceedings
My Heart Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores
Hoffren, Jyri; Holopainen, Jani, 2025, Global marketing conference proceeding. Abstract
Sit Back and Think: Improving Metacognitive Reflection in Physical and Virtual Reality Classrooms
Tonteri, Tomi; Holopainen, Jani, 2025, Bui, Tung X, Proceedings of the 58th Hawaii International Conference on System Sciences, 1543-1552. A4 Conference proceedings
An Experiment-Based Study on Decision Evaluation in Metaverse
Li, Chengyuan; Bampouni, Elpida; Xi, Nannan; Holopainen, Jani; Hamari, Juho, 2024, ICIS 2024 Proceedings, International conference on information systems. A4 Conference proceedings
Design Principles for Virtual Reality Applications Used in Collaborative Service Encounters
Pöyry, Essi; Holopainen, Jani; Parvinen, Petri; Mattila, Osmo; Tuunanen, Tuure, 2024, Journal of service research, 28, 4, 563-579. A1 Journal article (refereed), original research
Human-AI Interaction – Is It Trust or Emotions That Mediates Behavioral Intensions?
Yao, Dongdong; Holopainen, Jani; Laukkanen, Tommi, 2024, Bui, Tung X, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, 1448-1455. A4 Conference proceedings
Introduction to Mixed Reality and Metaverse Minitrack
Holopainen, Jani; Cheng, Xusen; Pöyry, Essi; De Vreede, Triparna, 2024, Bui, Tung X, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, 1437. B3 Non-refereed conference proceedings
Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation
Soltani, Sanaz; Tuunanen, Tuure; Makkonen, Markus; Holopainen, Jani, 2024, Bui, Tung X, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, 1265-1274. A4 Conference proceedings
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi, 2023, 2023 Global Marketing Conference at Seoul Proceeding, 183-187. B3 Non-refereed conference proceedings
Environmental communication for expert audiences - experimenting three approaches
Jämsä, Johanna; Sandström, Vilma; Holopainen, Jani; Juhola, Sirkku; Kalliokoski, Tuomo; Korhonen-Kurki, Kaisa; Lyytikäinen, Veera; Mattila, Osmo; Pietikäinen, Janna; Soini, Katriina, 2023, Applied environmental education and communication, 22, 2, 61-75. A1 Journal article (refereed), original research
Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach
Tonteri, Tomi; Holopainen, Jani; Lumivalo, Juuli; Tuunanen, Tuure; Parvinen, Petri; Laukkanen, Tommi, 2023, Bui, Tung , Proceedings of the 56th Annual Hawaii International Conference on System Sciences , 1313-1322. A4 Conference proceedings
Introduction to the HICSS-56 Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Holopainen, Jani; Parvinen, Petri; Pöyry, Essi; Laukkanen, Tommi, 2023, Bui, Tung, Proceedings of the 56th Annual Hawaii International Conference on System Sciences, 1301-1302. B3 Non-refereed conference proceedings
Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?
Holopainen, Jani; Tonteri, Tomi; Fraccastoro, Sara; Gabrielsson, Mika; Xi, Nannan; Raisamo, Roope; Hallikainen, Heli; Laukkanen, Tommi, 2023, 2023 Global Marketing Conference at Seoul Proceeding, 377-381. A4 Conference proceedings
Towards strong sustainability forest services
Holopainen, Jani; Takala, Tuomo; Tikkanen, Jukka; Vauhkonen, Jari; Tahvanainen, Veera; Ranta, Aki; Laakkonen, Anu; Rusanen, Katri; Pasanen, Hannes; Tuominen, Minna; Lindberg, Henrik, 2023, Itä-Suomen yliopisto. Abstract

Refine your search

Research groups

Projects

Keywords

AI-Driven Personalized Recommendation Systems: Effects on Source Credibility and Information Quality

Consumers' hedonic and utilitarian attitudes toward sustainable products: Implications for the sustainability value–behavior gap and wood-based bioproducts

Customer education in sales: A systematic literature review

Effects of Gamification and Physiological Stress on Webstore Retention and Purchase Intentions

Empowered decision-making through virtual reality: effect of immersion and embodiment on self-esteem and anxiety

Enhancing Framing Effects Through AI Prompt Engineering: The Role of Human–AI Co-Creation and Brand Familiarity

Familiarity with a brand makes customers more sensitive to AI-generated marketing content: insights from Destination Marketing and Framing Theory

Immersive technologies and pedagogical interaction models in sales: enhancing a positive atmosphere and customer journey insights

Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process

Sustainable consumption in the metaverse toward a future agenda

Customer Education in Marketing: Implications from Building Artificial Intelligence Knowledge

Introduction to Minitrack: Metaverse, Mixed Reality, and Remote Interactions: Socio-Behavioral Services

My Heart Beats for Green or Does It? The Moderating Effect of Stress on Sustainable Purchases in Online Fashion Stores

Sit Back and Think: Improving Metacognitive Reflection in Physical and Virtual Reality Classrooms

An Experiment-Based Study on Decision Evaluation in Metaverse

Design Principles for Virtual Reality Applications Used in Collaborative Service Encounters

Human-AI Interaction – Is It Trust or Emotions That Mediates Behavioral Intensions?

Introduction to Mixed Reality and Metaverse Minitrack

Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation

Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?

Environmental communication for expert audiences - experimenting three approaches

Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach

Introduction to the HICSS-56 Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications

Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?

Towards strong sustainability forest services