Juho Pesonen
Deputy Head of Department
Professor
Professor of tourism business and the director of Tourism Marketing and Management master’s degre...
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 40 184 2698
Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.
Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.
Research groups
Projects
Publications
108/108 items-
Analysing the Impact of a National Tourism Organization on Tourism Industry
Yang, Peng; Pesonen, Juho; Baggio, Rodolfo, 2025, Nixon, Lyndon; Tuomi, Aarni; O'Connor, Peter, Information and Communication Technologies in Tourism 2025. Proceedings of the ENTER 2025 eTourism Conference, Wroclaw, Poland, February 17–21, 325-335. A4 Conference proceedings -
Does language make a difference? Exploring the hiking experience of a nation-specific online community
Yang, Peng; Pesonen, Juho, 2025, Journal of outdoor recreation and tourism, 51, 100927. A1 Journal article (refereed), original research -
Rethinking conative image
Yang, Peng A; Pesonen, Juho, 2025, Tourism management, 2026; 113, 105322. A1 Journal article (refereed), original research -
Does More Data Create Better Strategies for Destinations?
Moilanen, Anne-Maria; Pesonen, Juho; Heinonen, Johanna, 2024, Berezina, Katerina; Nixon, Lyndon; Tuomi, Aarni, Information and Communication Technologies in Tourism 2024 : ENTER 2024 International eTourism Conference, Izmir, Türkiye, January 17–19, 67-71. A4 Conference proceedings -
How to Promote the Employment and Entrepreneurship of Highly Skilled Internationals in Finland? Policy Brief 1/2, 2024
Pukkinen, Tommi; Rättilä, Tiina; Aaltonen, Oskar; Montonen, Tero; Aaltonen, Satu; Elkina, Anna; Hytti, Ulla; Parkkari, Piritta; Pesonen, Juho; Pulkkinen, Tuuli, 2024, Itä-Suomen yliopisto. D4 Published development or research report or study -
How to Promote the Participation of Highly Skilled Internationals in Policy Making, Service Development, and Workplaces in Finland? Policy Brief 2/2, 2024
Aaltonen, Satu; Parkkari, Piritta; Elkina, Anna; Aaltonen, Oskar; Rättilä, Tiina; Pukkinen, Tommi; Hytti, Ulla; Montonen, Tero; Pesonen, Juho; Pulkkinen, Tuuli, 2024, Itä-Suomen yliopisto. D4 Published development or research report or study -
Liiketaloustieteellinen matkailututkimus Suomessa
Heiskanen, Nelli; Komppula, Raija; Konu, Henna; Pasanen, Katja; Pesonen, Juho; Räikkönen, Juulia; Suni, Jarno, 2024, Matkailututkimus, 20, 1, 19-47. A2 Review article, Literature review, Systematic review -
Matkailututkimuksen matka menneestä tulevaisuuteen
Heinonen-Kemppi, Johanna; Pesonen, Juho, 2024, Matkailututkimus, 20, 2, 4-7. B1 Non-refereed journal articles -
Matkailututkimus-lehden toiminta tilastojen valossa vuosina 2018–2023
Renfors, Sanna-Mari; Pesonen, Juho, 2024, Matkailututkimus, 20, 1, 9-13. B1 Non-refereed journal articles -
Mitkä ovat matkailututkimuksen kolme merkittävintä avointa kysymystä?
Pesonen, Juho, 2024, Matkailututkimus, 20, 3, 4-6. B1 Non-refereed journal articles