Juho Pesonen
Deputy Head of Department
Professor
Professor of tourism business and the director of Tourism Marketing and Management master’s degre...
Business School, Faculty of Social Sciences and Business Studies
juho.pesonen@uef.fi | +358 40 184 2698
Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.
Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.
Research groups
Projects
Publications
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Liiketaloustieteellinen matkailututkimus Suomessa
Heiskanen, Nelli; Komppula, Raija; Konu, Henna; Pasanen, Katja; Pesonen, Juho; Räikkönen, Juulia; Suni, Jarno. 2024. Matkailututkimus. 20: 19-47 A2 Review article, Literature review, Systematic review -
Matkailututkimus-lehden toiminta tilastojen valossa vuosina 2018–2023
Renfors, Sanna-Mari; Pesonen, Juho. 2024. Matkailututkimus. 20: 9-13 B1 Non-refereed journal articles -
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
Rantsi, Markus; Garrod, Brian; Sthapit, Erose; Pesonen, Juho. 2023. Scandinavian journal of hospitality and tourism. 23: 283-299 A1 Journal article (refereed), original research -
Tekoäly tutkimuksen työkaluna
Pesonen, Juho; Hannonen, Olga. 2023. Matkailututkimus. 19: 4-5 B1 Non-refereed journal articles -
The role of experiential familiarity in shaping hotel-chain competitiveness
Jokelainen, Jere; Garrod, Brian; Sthapit, Erose; Pesonen, Juho. 2023. International journal of contemporary hospitality management. 2024; 36: 2999-3015 A1 Journal article (refereed), original research -
Tiedon rooli matkailualan johtamisessa
Pesonen, Juho; Hannonen, Olga. 2023. Matkailututkimus. 19: 4-5 B1 Non-refereed journal articles -
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Hunting Tourism
Suni, Jarno; Pesonen, Juho Antti. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 628–631. Edward Elgar A3 Book section, Chapters in research books -
Identifying the Elements of Great Online Customer Encounters
Heinonen, Johanna; Pesonen, Juho. Teoksessa: Stienmetz, JL; Ferrer-Rosell, B; Massimo, D(toim.) , 2022. Information and Communication Technologies in Tourism 2022. s. 271-281. Springer A4 Conference proceedings -
Identifying the Main Service Elements for Customer-Oriented Live Guided Virtual Tours
Repo, Rosa; Pesonen, Juho. Teoksessa: Stienmetz, Jason L; Ferrer-Rosell, Berta; Massimo, David(toim.) , 2022. Information and Communication Technologies in Tourism 2022. s. 213-225. Springer A4 Conference proceedings