Anna Kuikka
Marketing Specialist
My main tasks include our university’s international marketing, UEF brand related tasks, sports collaboration and various events. I am working on my Phd on consumer’s brand loyalty.
Development Services, University Services
anna.kuikka@uef.fi
Research groups
Publications
5 items-
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. Open journal of business and management. 6: 103-138 -
How resistance to change affects brand loyalty within the consumables market
Kuikka, Anna, Laukkanen Tommi. 2014. Developments in marketing science : proceedings of the Academy of Marketing Science -
The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran
Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi. Teoksessa: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli(toim.) , 2014. Proceedings of the ANZMAC 2014 Conference. s. 463-468. - -
Brand loyalty and the role of hedonic value
Kuikka Anna, Laukkanen Tommi. 2012. Journal of product and brand management. 21: 529-537