Marketing Coordinator (leave of absence since 14.10.2019)
My main tasks include our university's international marketing, UEF brand related tasks, sports collaboration and various events. I am working on my Phd on consumer's brand loyalty.
Development Services, Communications and Media Relations
brand brand loyalty communication consumer behavior economics international marketing marketing sports marketing
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. How does value creation manifests itself in cooperation between sport and business? A systematic review of literature. Open Journal of Business and Management 6 1: 103-138. 2018
Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi. 2014. The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli, Proceedings of the ANZMAC 2014 Conference.-. Australian and New Zealand Marketing Academy (ANZMAC) conference -. 463-468. 2014
Kuikka, Anna, Laukkanen Tommi. 2014. How resistance to change affects brand loyalty within the consumables market: Obal, Michael W. (Ed.), Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. Proceedings of the Academy of Marketing Science Annual Conference -. -. 2014
Kuikka Anna, Laukkanen Tommi. 2012. Brand loyalty and the role of hedonic value. Journal of Product and Brand Management 21 7: 529-537. 2012