ANNA KUIKKA
Marketing Coordinator (leave of absence since 14.10.2019)
My main tasks include our university's international marketing, UEF brand related tasks, sports collaboration and various events. I am working on my Phd on consumer's brand loyalty.
Contact info
Organization
Development Services, Communications and Media Relations
Keywords
brand
brand loyalty
communication
consumer behavior
economics
international marketing
marketing
sports marketing
Publications
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Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna. 2018. How does value creation manifests itself in cooperation between sport and business? A systematic review of literature. Open Journal of Business and Management 6 1: 103-138. 2018
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Bathaee Atieh, Kuikka Anna, Hirvonen Saku, Laukkanen Tommi. 2014. The hidden hands of consumer culture: Studying purchase behaviors in Germany, Finland and Iran: Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli, Proceedings of the ANZMAC 2014 Conference.-. Australian and New Zealand Marketing Academy (ANZMAC) conference -. 463-468. 2014
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Kuikka, Anna, Laukkanen Tommi. 2014. How resistance to change affects brand loyalty within the consumables market: Obal, Michael W. (Ed.), Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. Proceedings of the Academy of Marketing Science Annual Conference -. -. 2014
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Kuikka Anna, Laukkanen Tommi. 2012. Brand loyalty and the role of hedonic value. Journal of Product and Brand Management 21 7: 529-537. 2012