Heli Hallikainen
Assistant Professor
Earlier research projects:
2017-2019 BIG: Big data – big business
2015-2017 DIVA: Towards smart sales through creating value in business-to-business markets in digitalized world
Business School, Faculty of Social Sciences and Business Studies
heli.hallikainen@uef.fi | +358 50 598 1394
Research groups
Projects
Publications
35/35 items-
How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
Ovaska, Maria; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 4375-4382. -
Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding -
Do Consumers Make Impulsive or Reflective Purchase Decisions during Immersive Metaverse Shopping?
Tonteri, Tomi; Holopainen, Jani; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 183-187. -
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70: -
Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare
Parvinen, Lasse; Alamaki, Ari; Hallikainen, Heli; Maki, Marko. 2023. Health informatics journal. 29: 1-12 -
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding -
Is Consumer Behavior More Sustainable Based on Multisensory Metaverse Shopping Experience?
Holopainen, Jani; Tonteri, Tomi; Fraccastoro, Sara; Gabrielsson, Mika; Xi, Nannan; Raisamo, Roope; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: (toim.) , 2023. 2023 Global Marketing Conference at Seoul Proceeding. s. 377-381. -
The Subtle Scent of Sustainability: Understanding the Role of Congruent Scents in Consumers' Willingness to Pay for Green Products
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. University of Eastern Finland -
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena; Dhir, Amandeep; Laukkanen, Tommi. 2022. Journal of retailing and consumer services. 69: -
Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi . Teoksessa: Bui, Tung X.(toim.) , 2022. Proceedings of the 55th Hawaii International Conference on System Sciences. s. 1781-1790. Hawaii International Conference on System Sciences