Heli Hallikainen

Earlier research projects:
2017-2019 BIG: Big data – big business
2015-2017 DIVA: Towards smart sales through creating value in business-to-business markets in digitalized world

Information Publications

Research groups

Marketing and Consumer Behavior Research Group 01.01.2010 -

Projects

Fostering e-commerce with virtual technologies 01.01.2021 - 31.12.2023

Publications

31 items

Changes in customer loyalty drivers before, during, and after the pandemic
Kuikka, Anna; Hallikainen, Heli; Laukkanen, Tommi; Tuominen, Sasu. 2023. Global marketing conference proceeding
Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2023. International journal of information management. 70:
Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare
Parvinen, Lasse; Alamaki, Ari; Hallikainen, Heli; Maki, Marko. 2023. Health informatics journal. [Epub ahead of print 18 Jan 2023]: 1-12
How country distance shapes the effectiveness of B2B digital content marketing
Hakulinen, Esa; Hallikainen, Heli; Laukkanen, Tommi. 2023. Global marketing conference proceeding
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena; Dhir, Amandeep; Laukkanen, Tommi. 2022. Journal of retailing and consumer services. 69:
Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi . Teoksessa: Bui, Tung X.(toim.) , 2022. Proceedings of the 55th Hawaii International Conference on System Sciences. s. 1781-1790. Hawaii International Conference on System Sciences
How visual perception influences hedonic shopping experience in a 360-virtual store?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2022. Proceedings of the European Marketing Academy
Olfactory priming in consumer research: Bibliometric literature review
Halinen, Marianna; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2022. Proceedings of the European Marketing Academy
Reconsidering consumer need for touch: Latent class analysis and purchase experience in a 360-virtual store
Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi. Teoksessa: (toim.) , 2022. ICIS 2022 Proceedings. s. 1-9. International Conference on Informations Systems
Scent With A Mission: Does The Effect Of Scent On Sales Differ Over Temporal Factors?
Halinen, Marianna; Ala-Aho, Anssi; Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi. 2022. ANZMAC conference proceedings
The time spent and purchase intention in a 360-virtual store: Linear and quadratic relationships of Browsers and Searchers
Hallikainen, Heli; Wang, Yuyu; Laukkanen, Tommi. 2022. ANZMAC conference proceedings
Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Laukkanen, Tommi; Xi, Nannan; Hallikainen, Heli; Ruusunen, Nino; Hamari, Juho. 2022. International journal of information management. 63:
Trustworthiness in e-commerce: A replication study of competing measures
Hallikainen, Heli; Laukkanen, Tommi. 2021. Journal of business research. 126: 644-653
Adoption of Digital Collaborative Networking Platforms in Companies: A Study of Twitter Usage in Finland
Hallikainen, Heli; Aunimo, Lili. Teoksessa: Camarinha-Matos, LM; Afsarmanesh, H; Ortiz, A(toim.) , 2020. Boosting Collaborative Networks 4.0. PRO-VE 2020. s. 98-110.
Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi. 2020. Industrial marketing management. 86: 90-98
How time moderates the relationship between big data analytics use and company performance
Hallikainen, Heli; Laukkanen, Tommi. 2020. Global marketing conference proceeding
Using Social Media to Extract Indirect Experiential Knowledge for the Internationalization of an Entrepreneurial Firm
Järviniemi, Johannes; Hallikainen, Heli; Laukkanen, Tommi. 2020. Electronic journal of knowledge management. 18: 56-67
How Big Data Can Transform Outcomes and Opportunities
Gelb, Betsy; Rangarajan, Deva; Hallikanen, Heli; Laukkanen, Tommi. 2019. Rutgers business review. 4: 46-60
Individual preferences of digital touchpoints: A latent class analysis
Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi. 2019. Journal of retailing and consumer services. 50: 386-393
Lead users of business mobile services
Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi. 2019. International journal of information management. 47: 283-292
Perceived trustworthiness in using B2B digital services
Hallikainen, Heli; Hirvonen, Saku; Laukkanen, Tommi. 2019. Industrial management and data systems. 2020; 120: 587-607
Trustworthiness online : Studies on individual differences
Hallikainen, Heli. 2019. Publications of the University of Eastern Finland. Dissertations in social sciences and business studies
A Conceptual Model of Barriers to Data-Driven Business Innovations
Hallikainen, Heli; Laukkanen, Tommi. 2018. Global marketing conference proceeding
Are Technology-Ready Customers More Inclined to Trust?
Hallikainen, Heli; Hirvonen, Saku; Laukkanen, Tommi. Teoksessa: -(toim.) , 2018. ICIS Proceedings 2018. s. 1-12. Association for Information Systems
Propositions on Big Data Business Value
Pirskanen, Emma; Hallikainen, Heli; Laukkanen, Tommi. Teoksessa: Arai, Kohei; Kapoor, Supriya; Bhatia, Rahul(toim.) , 2018. Advances in Information and Communication Networks: Proceedings of the 2018 Future of Information and Communication Conference (FICC), Vol. 1. s. 527-540. Springer
Value creation through the integration of sales and marketing: Smarketing
Alhonen, Marika; Alamäki, Ari; Aunimo, Lili; Hallikainen, Heli; Korpela, Pentti; Rantala, Tuija; Vuori, Johanna. 2018. Haaga-Helia Publications. .
How Individual Technology Propensities and Organizational Culture Influence B2B Customer's Behavioral Intention to Use Digital Services at Work?
Hallikainen Heli, Paesbrugghe Bert, Laukkanen Tommi, Rangarajan Deva, Gabrielsson Mika. Teoksessa: -(toim.) , 2017. Proceedings of the 50th Hawaii International Conference on System Sciences 2017. s. 4577-4585. IEEE
National culture and consumer trust in e-commerce
Hallikainen Heli, Laukkanen Tommi. 2017. International journal of information management. 2018; 38: 97-106
Consumer Trust towards an Online Vendor in High- vs. Low-Context Cultures
Hallikainen Heli, Laukkanen Tommi. Teoksessa: Bui Tung X, Sprague Ralph H Jr(toim.) , 2016. Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS), 5-8 January 2016, Kauai, Hawaii. s. 3536 - 3545. IEEE
How technology readiness explains acceptance and satisfaction of digital services in B2B healthcare sector
Hallikainen Heli, Laukkanen Tommi. Teoksessa: Liang Ting-Peng, Hung Shin-Yuan, Chau Patrick YK ,Chang She-I(toim.) , 2016. PACIS 2016 Proceedings. s. 1-11. Association for Information Systems
The influence of socio-demographics and technology readiness on mobile device use in B2B digital services
Hallikainen Heli, Alamäki Ari, Laukkanen Tommi. 2016. Global marketing conference proceeding

Research groups

Projects

Changes in customer loyalty drivers before, during, and after the pandemic

Does imagination compensate for the need for touch in 360-virtual shopping?

Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare

How country distance shapes the effectiveness of B2B digital content marketing

Consequences of personalized product recommendations and price promotions in online grocery shopping

Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?

How visual perception influences hedonic shopping experience in a 360-virtual store?

Olfactory priming in consumer research: Bibliometric literature review

Reconsidering consumer need for touch: Latent class analysis and purchase experience in a 360-virtual store

Scent With A Mission: Does The Effect Of Scent On Sales Differ Over Temporal Factors?

The time spent and purchase intention in a 360-virtual store: Linear and quadratic relationships of Browsers and Searchers

Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

Trustworthiness in e-commerce: A replication study of competing measures

Adoption of Digital Collaborative Networking Platforms in Companies: A Study of Twitter Usage in Finland

Fostering B2B sales with customer big data analytics

How time moderates the relationship between big data analytics use and company performance

Using Social Media to Extract Indirect Experiential Knowledge for the Internationalization of an Entrepreneurial Firm

How Big Data Can Transform Outcomes and Opportunities

Individual preferences of digital touchpoints: A latent class analysis

Lead users of business mobile services

Perceived trustworthiness in using B2B digital services

Trustworthiness online : Studies on individual differences

A Conceptual Model of Barriers to Data-Driven Business Innovations

Are Technology-Ready Customers More Inclined to Trust?

Propositions on Big Data Business Value

Value creation through the integration of sales and marketing: Smarketing

How Individual Technology Propensities and Organizational Culture Influence B2B Customer's Behavioral Intention to Use Digital Services at Work?

National culture and consumer trust in e-commerce

Consumer Trust towards an Online Vendor in High- vs. Low-Context Cultures

How technology readiness explains acceptance and satisfaction of digital services in B2B healthcare sector

The influence of socio-demographics and technology readiness on mobile device use in B2B digital services