JUHO PESONEN

Director of Tourism Marketing and Management master’s degree programme and tourism business researchers.


Juho Pesonen (PhD) is the head of eTourism research at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing tourism business, tourists, and their behavior. He also has keen interest in destination marketing in digital channels.

Contact info

Organization

Faculty of Social Sciences and Business Studies, Business School

Email

juho.pesonen@uef.fi

Phone

+358 40 184 2698

Keywords

Teaching Activities

Teaching Destination Marketing, Information and Communication Technologies in Tourism Business, and Tourism Research.

RESEARCH GROUPS - UEF

Publications