
Juho Pesonen
Professor
Professor of tourism business and the director of Tourism Marketing and Management master’s degree programme.
Faculty of Social Sciences and Business Studies, Business School
juho.pesonen@uef.fi | +358 40 184 2698
Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.
Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.
Research groups
Projects
Publications
93 items-
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: A1 Journal article (refereed), original research -
Hunting Tourism
Suni, Jarno; Pesonen Juho Antti. Teoksessa: Buhalis, Dimitrios, 2022. Encyclopedia of Tourism Management and Marketing. s. 628–631. Edward Elgar A3 Book section, Chapters in research books -
Identifying the Elements of Great Online Customer Encounters
Heinonen, Johanna; Pesonen, Juho. Teoksessa: Stienmetz, JL; Ferrer-Rosell, B; Massimo, D, 2022. Information and Communication Technologies in Tourism 2022. : 271-281. Springer A4 Conference proceedings -
Identifying the Main Service Elements for Customer-Oriented Live Guided Virtual Tours
Repo, Rosa; Pesonen, Juho. Teoksessa: Stienmetz, Jason L; Ferrer-Rosell, Berta; Massimo, David, 2022. Information and Communication Technologies in Tourism 2022. : 213-225. Springer A4 Conference proceedings -
Loyalty Programmes
Pesonen, Juho; Komppula, Raija. Teoksessa: Buhalis, Dimitrios, 2022. Encyclopedia of Tourism Management and Marketing. s. 99–102. Edward Elgar A3 Book section, Chapters in research books -
Paneelikeskustelu: Kotimaisten tiedelehtien vaikuttavuus. Miten Matkailututkimus vaikuttaa?
Hannonen, Olga; Pesonen, Juho. 2022. Matkailututkimus. 18: 4-5 B1 Non-refereed journal articles -
Special Interest Tourism
Suni, Jarno; Pesonen Juho Antti. Teoksessa: Buhalis, Dimitrios, 2022. Encyclopedia of Tourism Management and Marketing. s. 201–204 . Edward Elgar A3 Book section, Chapters in research books -
The New Normal: Tourism Research Directions in Finland and Beyond
Hannonen, Olga; Pesonen, Juho. 2022. Matkailututkimus. 18: 4-7 B1 Non-refereed journal articles -
The role of online travel reviews in evolving tourists’ perceived destination image
Guo, Xinxin; Pesonen, Juho Antti. 2022. Scandinavian journal of hospitality and tourism. 22: 372-392 A1 Journal article (refereed), original research -
Tourist/Tourism Household
Juho Antti Pesonen; Jamie Murphy. Teoksessa: Buhalis, Dimitrios , 2022. Encyclopedia of Tourism Management and Marketing. s. 531–534. Edward Elgar A3 Book section, Chapters in research books