
JUHO PESONEN
Professor
Professor of tourism business and the director of Tourism Marketing and Management master’s degree programme.
Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.
Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.
Contact info
Organization
Faculty of Social Sciences and Business Studies, Business School
juho.pesonen@uef.fi
Phone
+358 40 184 2698
Keywords
Teaching Activities
Teaching Destination Marketing, Information and Communication Technologies in Tourism Business, and Tourism Research.
Research groups - UEF
Publications
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A Netnographic Study of Consumer Value in Slow Travel. Riikonen, Veera; Pesonen, Juho; Heinonen, Johanna / Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19-22, 2021. 2021. 2021
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Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2021. Comparing online travel review platforms as destination image information agents Information technology and tourism 23 2: 159-187. 2021
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Measuring the Value of Social Media Marketing from a Destination Marketing Organization Perspective. Kumpu, Jonna; Pesonen, Juho; Heinonen, Johanna / Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19-22, 2021. 2021. 2021
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Esimerkki autenttisesti arvioitavasta kurssityöstä: digitaalinen matkailuala. Pesonen, Juho / Huomioi oppimisen esteet : Inklusiivinen opetus korkeakoulutuksessa. 2021. 2021
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Asiakassuhde-elämyksiä matkailijoille digitaalisen matkailuliiketoiminnan kautta. Pesonen, Juho / Matkailuliiketoimintaa teoriasta käytäntöön. 2020. 2020
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Gretzel, Ulrike; Fuchs, Matthias; Baggio, Rodolfo; Hoepken, Wolfram; Law, Rob; Neidhardt, Julia; Pesonen, Juho; Zanker, Markus; Xiang, Zheng. 2020. e-Tourism Beyond COVID-19: A Call for Transformative Research Information technology and tourism 22 2: 187-203. 2020
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Maaseutumatkailuaktiviteetit matkailijoiden elämänlaadun edistäjinä. Konu, Henna; Pesonen, Juho / Matkailuliiketoimintaa teoriasta käytäntöön. 2020. 2020
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Management and Leadership for Digital Transformation in Tourism. Pesonen, Juho / Handbook of e-Tourism. 2020. 2020
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Matkailuliiketoimintaa teoriasta käytäntöön. Konu, Henna; Pesonen, Juho; Reijonen, Helen. 2020 2020
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Pesonen, Juho; Neidhardt, Julia. 2020. Special issue: perspectives on eTourism Information technology and tourism 22 1: 1-3. 2020