Juho Pesonen

Juho Pesonen

Professor

Professor of tourism business and the director of Tourism Marketing and Management master’s degree programme.

Faculty of Social Sciences and Business Studies, Business School

juho.pesonen@uef.fi | +358 40 184 2698

0401842698
040 1842698
040 184 2698
+358 40 184 2698
+35840 184 2698
040 1842 698
+358 40 1842 698
+35840 1842 698
+358 40 1842698
+35840 1842698
+358401842698
Information Publications

Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.

Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.

Research groups

Projects

Keywords

digitalization hospitality technology tourism tourism business travel research

Publications

93 items