Juho Pesonen
Professor
Professor of tourism business and the director of Tourism Marketing and Management master’s degree programme.
Business School, Faculty of Social Sciences and Business Studies
juho.pesonen@uef.fi | +358 40 184 2698
Juho Pesonen (PhD) is a professor of tourism business at the Centre for Tourism Studies in the University of Eastern Finland Business School. In his research, Juho focuses on how information and communication technologies are changing the tourism business, tourists, and their behaviour. He also has a keen interest in destination marketing in digital channels.
Juho is the co-editor-in-chief for Finnish Journal of Tourism Research. He is also vice-president of the International Federation for Information Technology in Travel & Tourism and an associate editor for the Journal of Information Technology and Tourism.
Research groups
Projects
Publications
120 items-
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
Rantsi, Markus; Garrod, Brian; Sthapit, Erose; Pesonen, Juho. 2023. Scandinavian journal of hospitality and tourism. [Epub ahead of print 20 Nov 2023]: 1-17 -
Tekoäly tutkimuksen työkaluna
Pesonen, Juho; Hannonen, Olga. 2023. Matkailututkimus. 19: 4-5 -
Analysing online travel reviews to identify temporal changes of a destination image
Guo, Xinxin; Pesonen, Juho; Komppula, Raija. 2022. European journal of tourism research. 32: -
Hunting Tourism
Suni, Jarno; Pesonen, Juho Antti. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 628–631. Edward Elgar -
Identifying the Elements of Great Online Customer Encounters
Heinonen, Johanna; Pesonen, Juho. Teoksessa: Stienmetz, JL; Ferrer-Rosell, B; Massimo, D(toim.) , 2022. Information and Communication Technologies in Tourism 2022. s. 271-281. Springer -
Identifying the Main Service Elements for Customer-Oriented Live Guided Virtual Tours
Repo, Rosa; Pesonen, Juho. Teoksessa: Stienmetz, Jason L; Ferrer-Rosell, Berta; Massimo, David(toim.) , 2022. Information and Communication Technologies in Tourism 2022. s. 213-225. Springer -
Loyalty Programmes
Pesonen, Juho; Komppula, Raija. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 99–102. Edward Elgar -
Management and Leadership for Digital Transformation in Tourism
Pesonen, Juho. Teoksessa: Xiang, Zheng; Fuchs, Matthias; Gretzel, Ulrike; Höpken, Wolfram (toim.) , 2022. Handbook of e-Tourism. s. 1147-1180. Springer -
Paneelikeskustelu: Kotimaisten tiedelehtien vaikuttavuus. Miten Matkailututkimus vaikuttaa?
Hannonen, Olga; Pesonen, Juho. 2022. Matkailututkimus. 18: 4-5 -
Special Interest Tourism
Suni, Jarno; Pesonen, Juho Antti. Teoksessa: Buhalis, Dimitrios(toim.) , 2022. Encyclopedia of Tourism Management and Marketing. s. 201–204. Edward Elgar