Saara Julkunen
Head of Department
Professor
Professor of International Sales, Head of the UEF Business School
Business School, Faculty of Social Sciences and Business Studies
saara.julkunen@uef.fi | +358 40 355 3365
Research groups
Publications
38/38 items-
Are you afraid of shopping? consumers’ adaptive responses under crises
Julkunen, Saara; Koponen, Jonna; Hartikka, Elli. 2023. International review of retail, distribution and consumer research. 33: 519-538 -
B2B service sales on a digital multi-sided platform: Transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; Koponen, Jonna. 2023. Industrial marketing management. 2024; 116: 26-39 -
The Role of Entrepreneurial Orientation in the Process of Sales Digitalization among Internationalizing Growth-Oriented SMEs
Heikinheimo, Minna; Julkunen, Saara; Koponen Jonna; Jokiniemi Sini. 2023. Proceedings of the annual Global Sales Science Institute Conference -
Work Characteristics Needed by Middle Managers When Leading AI-Integrated Service Teams
Koponen, Jonna; Julkunen, Saara; Laajalahti, Anne; Turunen, Marianna; Spitzberg, Brian. 2023. Journal of service research. [Epub ahead of print 13 Dec 2023]: 1-18 -
Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model
Gabrielsson, Mika; Raatikainen, Markus; Julkunen, Saara. 2022. Management international review. 62: 137-168 -
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina; Julkunen, Saara Maria. 2022. European journal of marketing. 56: 194-235 -
Understanding Value Creation through Digital and In-Person Communication in Solution Selling Process
Julkunen, Saara; Koponen, Jonna; Nickell, David. 2022. Nordic journal of business. 71: 5-25 -
An intercultural, interpersonal relationship development framework
Koponen, Jonna; Julkunen, Saara; Gabrielsson, Mika; Bolman Pullins, Ellen. 2021. International marketing review. 38: 1189-1216 -
Can exporting SMEs benefit from extending longer payment periods?
Julkunen, Saara; Mättö, Markus; Niskanen, Mervi; Niskanen, Max. 2021. International journal of export marketing. 4: 306-323 -
Myykö hyvä tuote itse itsensä? B2B-ratkaisumyynnissä tarvitaan edelleen asiantuntevaa myyjää
Koponen, Jonna; Julkunen, Saara. 2021. LUT-uutiset. : -