Saara Julkunen
Head of Department
Professor
Professor of International Sales, Head of the UEF Business School
Business School, Faculty of Social Sciences and Business Studies
[email protected] | +358 40 355 3365
Research groups
Publications
41/41 items-
Important e-Communication Skills in e-Leadership According to Top and Middle Managers at Japanese IT-companies [in Japanese]
Asai, Akiko; Hori, Kiyoshi; Koponen, Jonna; Salin, Lotta; Julkunen, Saara. 2024. Ibunka komyunikēshon. 2024: 129-152 A1 Journal article (refereed), original research -
Role of Customer Loyalty in the Application of Customer Data within Supply Chains
Paavola, Lauri; Julkunen, Saara; Gabrielsson, Mika. Teoksessa: Bui, Tung X(toim.) , 2024. Proceedings of the 57th Hawaii International Conference on System Sciences. s. 6119-6129. Hawaii International Conference on System Sciences A4 Conference proceedings -
Are you afraid of shopping? consumers’ adaptive responses under crises
Julkunen, Saara; Koponen, Jonna; Hartikka, Elli. 2023. International review of retail, distribution and consumer research. 33: 519-538 A1 Journal article (refereed), original research -
B2B service sales on a digital multi-sided platform: Transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; Koponen, Jonna. 2023. Industrial marketing management. 2024; 116: 26-39 A1 Journal article (refereed), original research -
The Role of Entrepreneurial Orientation in the Process of Sales Digitalization among Internationalizing Growth-Oriented SMEs
Heikinheimo, Minna; Julkunen, Saara; Koponen Jonna; Jokiniemi Sini. 2023. Proceedings of the annual Global Sales Science Institute Conference abstract -
Understanding sales innovativeness through sales managers’ accounts
Ylönen, Katariina; Julkunen, Saara; Puusa, Anu. 2023. Proceedings of the annual Global Sales Science Institute Conference abstract -
Work Characteristics Needed by Middle Managers When Leading AI-Integrated Service Teams
Koponen, Jonna; Julkunen, Saara; Laajalahti, Anne; Turunen, Marianna; Spitzberg, Brian. 2023. Journal of service research. [Epub ahead of print 13 Dec 2023]: 1-18 A1 Journal article (refereed), original research -
Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model
Gabrielsson, Mika; Raatikainen, Markus; Julkunen, Saara. 2022. Management international review. 62: 137-168 A1 Journal article (refereed), original research -
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina; Julkunen, Saara Maria. 2022. European journal of marketing. 56: 194-235 A1 Journal article (refereed), original research -
Understanding Value Creation through Digital and In-Person Communication in Solution Selling Process
Julkunen, Saara; Koponen, Jonna; Nickell, David. 2022. Nordic journal of business. 71: 5-25 A1 Journal article (refereed), original research